Naveen Goyal

Founder & CEO, @merittoofficial

[Meritto @merittoofficial]

What if every counsellor knew exactly who to call, when to call, and what to say, before they even picked up the phone? Find the answers in our upcoming #illuminateByMeritto webinar on June 23. Register here: https://t.co/Omxu8yR8br 🚀

[Meritto @merittoofficial]

What does a student returning to your funnel actually signal? A lot more than most institutions realise. The Enrollment Index 2026 unpacks the re-engagement advantage hiding inside every CRM🧭 Download now: https://t.co/qF7CLmCxnq

[Meritto @merittoofficial]

A new channel is quietly out-converting every digital channel you're investing in. The Enrollment Index 2026 shows you where it's coming from, and what to do about it. Download now: https://t.co/qF7CLmCxnq 🚀

[Meritto @merittoofficial]

The best souvenir from Kuala Lumpur? A notebook full of ideas. The Malaysia Chapter of #EvolveByMeritto: AI Insights Edition was a day of sharp insights, candid conversations, and connections that will travel far beyond the room!

[Meritto @merittoofficial]

The state of enrollments in India, decoded. The Enrollment Index 2026 is here. Discover what the data reveals, and where to focus next🧭 Download now: https://t.co/qF7CLmCxnq 🚀

[Meritto @merittoofficial]

The smiles say it all😄 The Malaysia Chapter of #EvolveByMeritto brought together some of the sharpest minds in higher education for a day full of ideas, energy, and easy conversation. Until next time, Kuala Lumpur!

[Meritto @merittoofficial]

We’ll be at the Annual Education Summit 2026 by ET Education, New Delhi, on June 11–12, showcasing how our purpose-built solutions are helping educational organisations streamline and scale enrollments. If you’re nearby, visit us at Booth 12. We’d love to connect!

[Meritto @merittoofficial]

Malaysia's enrolment ecosystem is entering a new phase, shaped by AI, evolving student expectations, and the rising bar for institutional excellence. At the Malaysia Chapter of #EvolveByMeritto, Joo Ming Thang, Group Chief Information Officer, HELP University joins, Suraj Sapra, Co-founder and Chief Strategy Officer, Meritto, for a fireside chat on what these shifts mean for institutions preparing for the future 🚀

Know more here: https://t.co/Zh3nW53Cgt

[Meritto @merittoofficial]

Here comes our stellar lineup at the Malaysia Chapter of #EvolveByMeritto: AI Insights Edition. This panel brings together education leaders for a thought-provoking discussion on how institutions are adapting to AI-driven enrolment ecosystems, from evolving student expectations to personalisation, automation, and intelligent engagement 🚀

Watch out for more from this chapter, and to know all about it, click here: https://t.co/UARxoG6mem

[Naveen Goyal @naveengoyal]

Do you think student migration is random in Higher Education in India?The data says otherwise

One chart from The Enrollment Index 2026 gives you a flavour of student mobility for higher education across states

When you look at enrollment at the national level, state-to-state movement looks like noise. Tiny percentages. Nothing to act on.

Zoom into the state resolution, and a completely different picture emerges - student mobility in India isn't random at all. It runs on defined "highways."

A few things that jumped out:
→ Fortress states. Punjab retains 94.6% of its students. Tamil Nadu, 92.5%. They barely lose anyone.
→ Exporter states. Bihar and Haryana lose more than half their students to other states.
→ Power magnets. Punjab is pulling 28% of students leaving both Bihar and Haryana. UP absorbs 43.6% of everyone exiting Bihar.
→ Tamil Nadu in total isolation - Almost near-zero (in % terms ) interaction with northern and eastern states. A market unto itself.

For anyone building enrollment strategy, this changes the question entirely. It's not "where are students?" - it's "which corridor are they already moving along, and are you positioned on it?

This is just one screen. We've drilled down into every aspect to bring you the Unified Enrollment Index - built on 4.3M student enquiries, AI in Enrollment, and much more.

Download your free full report 👉 https://t.co/Psu84xxVUv

@merittoofficial

[Naveen Goyal @naveengoyal]

We just launched the Enrollment Index 2026

India's only unified benchmark for student enrollment - built this year on 4.3 crore student inquiries, nearly double last year's edition.

The big shift: AI is now a discovery channel for higher education.
For the first time, we measured enrollments coming from AI platforms like ChatGPT and Gemini etc. a channel we call GEO. It's still small in volume, but it converts at 6.11%, roughly 6x the digital average. Students who find institutions through AI arrive with far stronger intent.

Three things the data made clear:
→ Students no longer want to browse a website —> they want to have a conversation on it
→ Re-engagement beats acquisition — re-inquired students are 14% of leads but drive 40% of enrollments
→ The biggest lead generators are rarely the best converters

The enrollment gap is no longer about who spends more. It's about who engages intent more intelligently after discovery.

Enrollment Index isn't an opinion - it's hard data, drawn from 4.3 crore student inquiries. They simply show the industry as it actually is. And the institutions that engage with the data - are the ones that will shape where enrollment goes next.

When Meritto created India's first unified enrollment benchmark last year, the goal was to give the sector a true north. As the category creator in enrollment technology and education vertical SaaS, this edition sharpens it - and points to where institutional advantage will be built next: AI-generated discovery.

Download your Free Full report 👉 https://t.co/Psu84xxVUv

@merittoofficial

[Naveen Goyal @naveengoyal]

Mio has landed in Malaysia - and he seems excited 😊

Next, he will be meeting teams from various institutions across Malaysia to invite them for the upcoming #EvolveByMeritto Malaysia Chapter happening on 4th June in Kuala Lumpur.

My team tells me they will also be capturing and sharing his journey :)

@merittoofficial

[Naveen Goyal @naveengoyal]

Honoured to join yesterday’s roundtable hosted by @EPSIIndia where leaders from academia, research institutions, and policy bodies came together to discuss the future of India’s research ecosystem and the growing importance of the Digital Personal Data Protection (DPDP) framework in the age of AI.

I had the opportunity to present what the DPDP Act means for institutions, and how they should start preparing for the shift ahead.

Today, institutions are custodians of massive amounts of student, parent, faculty, research, and behavioural data. With AI becoming deeply integrated into the education journey, data governance can no longer remain only an IT or compliance discussion. It is now becoming a leadership, trust, and institutional readiness agenda.

Every process, every workflow, and every structure will need to be re-looked at and prepared accordingly.

Institutions that proactively prepare for DPDP will not just stay compliant — they will build stronger trust, stronger digital foundations, and better long-term student experiences.

India’s education ecosystem is entering a defining decade where AI, digital infrastructure, and data responsibility will evolve together. Awareness and preparation today will define institutional resilience tomorrow.

[Meritto @merittoofficial]

A community. A space for real impact. A movement. The AI Edition of #EvolveByMeritto in Hyderabad set the stage for enrollment leaders and experts to connect, learn, and grow. Catch the best moments from this incredible gathering 🚀

[Meritto @merittoofficial]

The AI Edition of #EvolveByMeritto in Hyderabad was all about big ideas, meaningful conversations, and connections that truly matter. And the best part? We’ve captured it all for you! So come take a look and relive the moments that made it one for the books 🚀

[Naveen Goyal @naveengoyal]

EPSI has been the backbone in keeping the interests of the education sector at the forefront, ensuring that both institutions and students benefit. They consistently lead initiatives to prepare institutions for what is coming next. In that context, I had the opportunity to guide institutions on the DPDP Act-what it truely means for institutions, how they should prepare, and what kind of internal and external questions they should be asking, including the why and how.

[Education Promotion Society for India @EPSIIndia]

#GlimpsesofInteractiveSessions
Glimpses of Session II of the Education Promotion Society for India (EPSI) Interactive Sessions, held on 13th March 2026 at Hotel Gokulam Grand, BEL Circle, Bengaluru
@epsiindia
@merittoofficial
@nopaperforms
#EPSIIndia #EPSI #Meritto #NoPaperForms

[Meritto @merittoofficial]

At every #EvolveByMeritto chapter, we celebrate the customers who have been part of our journey. At the AI Edition in Hyderabad last week, we recognized those from across the region who have been with us for 5 years on a journey built on trust and shared growth.

[Meritto @merittoofficial]

Yesterday at the AI Edition of #EvolveByMeritto in Hyderabad: a conversation on how success metrics are evolving, from lead volume to contribution toward enrollment and revenue 🚀

[Meritto @merittoofficial]

Are educational institutions ready for DPDPA? That’s what our #ChiefMeritmaker Naveen Goyal explored yesterday at EPSI AGM in Bengaluru, where we decoded the new data protection framework and what it means for how institutions manage and protect student data 🚀

[Meritto @merittoofficial]

Today, we celebrate the women who lead, support, inspire, and uplift others every day. Wishing everyone a thoughtful and meaningful Women’s Day❤️