Ned Kumar

Analyst, Consultant and Thinker. And yes, a sucker for stimulating conversations and willing to learn & try anything new. All opinions are my own.

[Val Kroll (she/her) @valkroll]

Check out the @DAAorg's new COVID-19 resources pages! You'll find tons of content submitted by our community on finding a new job, upskilling, COVID-19 data sets, and tips for working virtually. Please submit your fav resources too! https://t.co/fIFXS2HZ71

[Ned Kumar @nedkumar]

Wishing everyone a Happy New Year #2020 #success #contentment #peace

[Ned Kumar @nedkumar]

Fascinating perspective!!

[Ned Kumar @nedkumar]

@lookforsun This applies to data as well - sometimes the most logical conclusion based on data might not be right answer :-)

[Ned Kumar @nedkumar]

Always amazed at how your senses can be fooled - also gives a glimpse into why deep learning and AI systems can be brilliant, yet be error prone in certain contexts

[Matt Lieberman @social_brains]

This will make your brain hurt a little

[Ned Kumar @nedkumar]

An interesting approach to that topic- When GDP Won’t Do: A New Method For Measuring Digital’s Value https://t.co/S1o5JTrGMd (Irving Wladawsky-Berger @erikbryn @wsj)

[Ned Kumar @nedkumar]

How can you measure the value of goods whose "contribution" to GDP is not captured (using current measurement frameworks)? We need a different lens to view and valuate digital goods and similar services in today's complex economies.

[Ned Kumar @nedkumar]

@jimsterne I see this leading to a chicken or egg type debate :-). If organizations don't drive the creation of the right service or goods for their consumers, [good] Marketers will end up selling snake oil

[Ned Kumar @nedkumar]

The Increasing Demand for Hybrid, “T-Shaped” Workers - Irving Wladawsky-Berger https://t.co/sc7lWU1bhn. Great read - definitely agree that the ability to handle fluid tasks, cultural competence, intellectual curiosity and empathy are critical to business agility & success today

[Ned Kumar @nedkumar]

@ariegoldshlager @wimrampen Ditto. Can’t believe that was almost a decade ago. The perception of time sure gets compressed when you have had fun :-)

[Dalai Lama @DalaiLama]

Optimism does not mean being blind to the actual reality of a situation. It means maintaining a positive spirit to continue to seek a solution to any given problem. And it means recognizing that any given situation has many different aspects—positive as well as problematic.

[Ned Kumar @nedkumar]

@wimrampen Not always, I agree. Hence my recommendation that it is better to dive into this space with a framework in mind so that you are putting your efforts on the right use cases

[Ned Kumar @nedkumar]

2/2 The key to success from my experience is having a framework (use cases x benefits vs cost vs complexity) as part of your implementation roadmap along with robust data integration and democratization +having an test&learn culture and skilled team (data scientists, architect..)

[Ned Kumar @nedkumar]

1/2 Good read on the topic - Is Deep Learning a Game Changer for Marketing Analytics? https://t.co/WhSrF4sxTl (@ariegoldshlager @mitsmr) #AI #deeplearning #bigdata #marketing #analytics

[Ned Kumar @nedkumar]

Some excellent (& empirically valid) points made by Margaret Heffernan in this talk ... social connectedness is critical to a team's success.... companies don't have ideas, only people do ... https://t.co/glyRcF2eIg

[Ned Kumar @nedkumar]

Can algorithms be trusted? An interesting discussion on the influence of "algorithm" on shaping our lives https://t.co/NXPpMBH2tQ

[Ned Kumar @nedkumar]

Gaming tests can be costly. What Marketers Are Doing Wrong in Data Analytics (Wharton) https://t.co/atAXKWVQnl #analytics #testing #marketing

[Ned Kumar @nedkumar]

@wimrampen You are right on the importance of defining the 'right' experiments. Randomly playing around with changes just because you have the technology to do it is never a sound business decision.

[Wim Rampen 💬 @wimrampen]

Why going slow - by learning before launching - often beats going fast by trying to be first #innovation https://t.co/kYi2Bgqs7r