Annu Augustine has spent 25+ years in tech helping teams build products that truly matter.
Founder of @nedrocksa , she’s shaping Africa’s next generation of product leaders with a mix of Silicon Valley best practices and African market realities.
Catch Annu live this October at the Inspire Africa Conference 2025 in Kigali. Register now at https://t.co/G00zoa5oKe.
#InspireAfricaConference #IAC2025 #ProductLeadership #DigitalTransformation #BuildForAfrica #TechLeadership #AfricaTech
In our endless chase of objectivity & numbers in product work, it is quite easy to miss that almost every product we use & love was created due to a subjective insight followed by a creative leap by one person (or a tiny team), and then followed by even more creative execution.
When some senior leaders join a team, they think that the previous leaders & team must be idiots because “Look at all the problems here”, often not realizing that it took extraordinary effort & insight to even get to the stage where it became necessary to hire said senior leader.
When you describe what your startup does, describe it in the most matter of fact way possible. Professional investors hate having to decode marketing-speak. Describing your startup in grandiose terms is the mark of a noob.
Your customers’ feedback about what’s most painful & frustrating about your product is typically a lot more trustworthy than their take on what new features you should build.
Looking forward to speaking to @kdxxl this Wednesday about product strategy, product teams and African expansion @paystack. Come join us!
#productmanagement#productstrategy
https://t.co/1XFKKGm5e6
Good product management is more craft than procedure and is best learned through an apprentice model, says @RichMironov. Read more at https://t.co/PEcrz0rIYp
People of Product, want to learn how to plot a career plan and become a strong product leader? Join this @prodleader webinar feat. @nedrocksa Founder & CEO @annua, and our Head of Product, @rogernort.
Date: Thurs, Oct 21st | 4:30 PM CAT
Register: ✅ https://t.co/AUMLKmLoIc ⬅️
No company takes a bunch of subject matter experts, sends them to a class, and then makes them a software engineer.
So why is that okay for Product Managers?
#prodmgmt