Neil McHugh

SEO Consultant | ex-founder (exit) | 🗣️ SEO, AEO, AI, tech, domains, affiliate, crypto, LFC, FM26

[Neil McHugh @neil_mchugh]

I keep seeing new “prompt improver” tools popping up.

I built PromptQ last year.

It doesn’t just rewrite your prompt. It critiques it, refines it, and helps you improve iteration by iteration.

Shows you what’s weak, what’s unclear, and gives you improved rewrites so you actually learn, not just generate.

Just updated it:
• New model
• JSON + Markdown brief support
• Cleaner structured feedback

Try it here: https://t.co/fxjafePk6z

[Stitch by Google @stitchbygoogle]

Today, we’re open-sourcing the draft specification for DESIGN.md, so it can be used across any tool or platform. We’re also adding new capabilities.

DESIGN.md lets you easily export and import your design rules from project to project. Instead of guessing intent, agents know exactly what a color is for and can even validate their choices against WCAG accessibility rules.

Watch David East break down this shared visual language in action👇. New capabilities and links in 🧵

[Aakash Gupta @aakashgupta]

Shopify just mass-democratized something most people won't register for another 6 months.

$378 billion in GMV. 5.6 million stores. And they just gave every AI coding agent direct write access to the entire store backend: products, orders, inventory, SEO, images.

That screenshot is a solo merchant typing "Optimize all my products for SEO" and Claude updating 32 product listings, rewriting alt text, applying meta descriptions, and verifying every change. One prompt. No Fiverr freelancer. No $200/month app subscription. No agency retainer.

The old cost stack for a small Shopify store: $200-500/month in apps, $2,000+ for an SEO audit, $50/hour for a VA. That just collapsed into a terminal command.

4.8 million active merchants. Most run 10-200 SKUs and manage everything by clicking through the admin one product at a time. Claude Code plus MCP just gave every solo founder the operational capacity of a five-person team.

And Shopify isn't building the agent. They're building the protocol that makes every agent a Shopify agent. That's the platform play.

[Ben Pescod @benpescod_]

Absolute icon. Never forget it.

#LFC

[Neil McHugh @neil_mchugh]

Neutral here, #Arsenal Raya has to start, Rice captain, and Saka… fans must be fuming, never turns up when it matters.

[Nandkishor @devops_nk]

90% of stand-up meetings look exactly like this.

[Neil McHugh @neil_mchugh]

It’s 2027 and I can now get a video summary of my #LinkedIn feed ��*Fictional satire. Any resemblance to real people, companies, or posts is coincidental. #seo #aeo #geo

[Neil McHugh @neil_mchugh]

@DoctorBenjy persevered for a while now, this recent update smh, won't play now until #fm27

[Neil McHugh @neil_mchugh]

Go deep on Claude cowork and skills or a learning curve of Claude code via Terminal. Thoughts?….. #ClaudeCode #claudecowork

[GREG ISENBERG @gregisenberg]

this is one of those stories that sounds fake but is inspirational

teenagers frustrated with calorie tracking build cal ai, use chatgpt to teach them code, lean into viral short-form content instead of fundraising, grow to ~15m downloads and $30m+ in revenue, and sell to MyFitnessPal while one of them is still in school

this story breaks brains because it goes against the script you were handed: get credentials, raise capital, move to silicon valley, wait your turn

- ai removes the skill excuse
- the internet removes the geography excuse
- distribution replaces the funding round

the onus shifts back to the individual

please don't wait

this is the best window in history to ship your ideas, learn in public, and keep the upside

[Michael Tanguma @MTanguma]

9/ But here's the thing that balances it out. And this is why I'm still optimistic.

The alpha will always be human.

Naval's thought experiment: imagine every guy on a date with an AI earpiece whispering what to say. Then every woman gets one telling her to ignore the AI generated lines.

Trading bots cancel each other out. AI writing competes against AI writing. When the tools are equal, the only remaining edge is human creativity, taste, and judgment.

Those can't be automated. Period.

[Football Tweet ⚽ @Footballtweet]

James Milner's former teammates pay tribute to him for breaking the all-time Premier League appearance record. ❤️👏

🎥 @FootballonTNT

[Luke Cope @Copozade]

New work: Don’t Ignore The Beep 🚨

43% of us don't test our smoke alarms and over 4 million Brits don't actually have a smoke alarm installed at all.

Last week, alongside the awesome Electrical Safety First, we launched a campaign to raise awareness around this potentially life saving topic.

The campaign has been launched across paid & organic social and national broadcasts across all major ITV regions.

For the social creative we wanted something different. The team created a ‘get ready with me’ style video…with an important twist that stops people in their tracks. This has received over 200k views on TikTok organically so far.

Probably most importantly, Electrical Safety First have had the general public reach out and say the campaign has made them test their own smoke alarm at home

[mitsuri @0xmitsurii]

How was the show Silicon Valley so ahead of its time?

[Ed Newton-Rex @ednewtonrex]

The Telegraph has uncovered yet more about the UK government's 'AI skills hub' that suggests the entire thing was a rushed, vibe-coded hack job (which cost £4.1 million of taxpayers' money).

Their investigation reveals it includes:

- courses that seem to be AI-generated scams
- courses that are more than 20 years old
- 'degrees' that cost thousands of pounds yet offer no meaningful qualifications
- courses that don't exist at all

And so much more. This bit killed me: "One course on 'digital agriculture fundamentals' is provided by a Canadian education company and requires applicants to live in the rural provinces of Alberta, Manitoba or Saskatchewan."

Yet the government is digging in, saying the hub is meant to provide "deep and specialist expertise in AI", and that it intentionally includes "some hybrid international options".

To be clear, if one of the AI companies the government so admires had released this product, the person responsible would have been fired within a day.

https://t.co/OFT35odmZM

[a16z @a16z]

ElevenLabs started as a weekend project.

They crossed $330M ARR in 2025 as they build the voice interface of the future.

This is the ElevenLabs story. An a16z Original.

[Olivia Moore @omooretweets]

https://t.co/aQnh04pLk6

[Neil McHugh @neil_mchugh]

@bassyboy 🤞👏😅
https://t.co/ND9Wawg82f

[Neil McHugh @neil_mchugh]

Genuinely considering taking a job abroad just to see if the weather in FM26Touch is any different.

Every match cannot be rain. Surely. @FM_Assist😅 also seems to impact FPS.
#FM26 #FM26Touch

[Neil McHugh @neil_mchugh]

Genuinely considering taking a job abroad just to see if the weather in FM26Touch is any different.

Every match cannot be rain. Surely. @FM_Assist😅 also seems to impact FPS.
#FM26 #FM26Touch