nell thomas

lover of facts and french fries. head of data @shopify. tweets sporadic and auto-deleting.

[nell thomas @nellwyn]

Location used to be a ceiling. Now it's just a pin on a map. https://t.co/IsGAnHsCRF

[nell thomas @nellwyn]

Adam Smith said specialization needs a big enough market. Jan Tinbergen said commerce decays with distance. @Shopify's data shows how those principles are no longer constraints for today's entrepreneurs.

[nell thomas @nellwyn]

https://t.co/NfsSFTPnTx

[nell thomas @nellwyn]

54.5% of sales on @Shopify come from product categories outside the top 100, and AI is driving the trend.

71% of AI-attributed orders on @Shopify go to specialized products.Products that are weird and wonderful win in the AI era of commerce.

Full data in 🧵

[nell thomas @nellwyn]

We process 13 million gigabytes of data a day @Shopify . But the most important thing we've built isn't the infrastructure, or the data points. It's the judgment to tell the right story, and the conviction to make the right call.

https://t.co/uoUbUm889W

[nell thomas @nellwyn]

Last week I shared data showing how entrepreneurship is the most future-proof job.

Today I'm sharing more about the culture and infrastructure @Shopify that allows us to tell these powerful stories with data.

[nell thomas @nellwyn]

Naturally, I had to fact check @Tobi on this.

The data backs him up. Check it out: https://t.co/TNnt3J1mgI

[nell thomas @nellwyn]

Naturally, I had to fact check @Tobi on this.

The data backs him up. Check it out: https://t.co/TNnt3J1mgI

[tobi lutke @tobi]

The most AI proof job in the world is entrepreneurship

Use it to make products and services. Build more companies. On Shopify or otherwise.

[nell thomas @nellwyn]

Thanks to the @wesmckinn and the crew at The Test Set for the wide-ranging chat on the intersection of data culture, emerging tech, and the human element of leadership. A treat!

Watch (https://t.co/Vp6i9eS3ct) or listen (https://t.co/HwzTUp9Ewz)

[Frank Harris @hirefrank]

Built a lil cooking assistant named Sous that texts you back like a friend who happens to know how to cook and where the best recipes are.

Need home cooks to try it and tell me what breaks.🍳

Just sent out another round of invites for the beta. If you are interested sign up here: https://t.co/3ypFpTF54R

[nell thomas @nellwyn]

proud wife moment. @hirefrank is cooking up fun things, check them out https://t.co/p7cdPG4aw5

[Frank Harris @hirefrank]

Cooking for yourself and kids is a gambit. The house always wins. And by that I mean, you make more boxes of mac and cheese than you like to admit.

It's hard enough to cook one good meal. Two different meals a night isn't in the cards.

So I built Rouxlette.

Every day it reads the best recipe sites and scores them — ratings, nutrition, prep time. Every Sunday you get five recipes for the week, a grocery list, kid-friendly notes, and substitutions. Flavorful for you, approachable for the littles.

27,000+ recipes scored so far.

One rule I won't break: publishers get the traffic. Rouxlette shows snippets only. Full recipes always link back to the source. These sites are good and I want them to stay that way.

Free right now → https://t.co/FkBPPh6VFx

[Frank Harris @hirefrank]

Lots of updates to clawpost, my open-source email MCP server for @openclaw — your agent can send, receive, search, and manage threads with tool calls.

What's new:
- Cloudflare Email Service as a native provider (alongside Resend)
- Per-provider sender config
- Full-text search via FTS5 on D1
- Draft workflow for human-in-the-loop review
- Labels, archival, and sender approval to prevent prompt injection
- Webhook notifications with HMAC signing
- Simplified tool schemas for MCP client compatibility

https://t.co/HI67cS3yu3

h/t @thomasgauvin and @ritakozlov for access to @Cloudflare Email Service beta 🙏

[tobi lutke @tobi]

Shopify is building the foundation for agentic commerce.

Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate.

It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it.

Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

[Frank Harris @hirefrank]

I retrofitted this for my stack, then created a command that monitors your repo for updates and uses Claude to decide which changes to incorporate. Using AI to track AI tooling updates — the recursion is chef's kiss.

[tobi lutke @tobi]

Come work with us!

Director of Data Science - Shopify https://t.co/gGKy8iano3

[nell thomas @nellwyn]

@mhalle right back at you

[nell thomas @nellwyn]

@harrisonjaime @TheDemocrats Thank you Chair!! Honored to have worked under your tenure!

[nell thomas @nellwyn]

After nearly 4 years with @TheDemocrats, I’m stepping out of the CTO role. My 💙 is so full -- with pride in our accomplishments, gratitude for this amazing team, org and ecosystem, and optimism for what is next for DNC Tech. More here and in 🧵
https://t.co/mfHCVppOYj

[nell thomas @nellwyn]

@tbonier Thank you Tom!

[nell thomas @nellwyn]

@dennisraj It’s been an honor working with you dennis!! 💙🇺🇸

[nell thomas @nellwyn]

@KatAtwater 🥹💙🇺🇸