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Building the Future of Consumer Brands

[Bryan Porter @jbryanporter]

As Amazon's #1 drinkware supplier, we'll sell millions of units this year.

We’ve spent $10 million on Amazon ads since 2016.

However, in March 2022, we dropped our budget to $0.

We just finished a $1m test to check assumptions.

Here's what happened plus our new strategy:

[Jason Panzer @JasonPanzer]

For 2022 we decided to invest in our brand. New website, TV spots, partnerships with great brands like Sohohouse, a pop up with a cutting edge chef. We also surrounded the brand with experts with passion for their craft. Today we reap what we have sewn. The strategy worked.