Nenad - Marketing

[Nenad - Marketing @nenadweb]

@marcossantp @ihtesham2005 True

[Nenad - Marketing @nenadweb]

@MausClaus1 Reach na X-u je ozbiljna igra. 😁

[Nenad - Marketing @nenadweb]

The goal of marketing is to understand your customer so deeply that your product or service aligns perfectly with their needs and practically sells itself.

[Nenad - Marketing @nenadweb]

hello

[Nenad - Marketing @nenadweb]

@BrettFromDJ Love it!

[Nenad - Marketing @nenadweb]

@pootlepress But articles have higher conversion!

[Nenad - Marketing @nenadweb]

@sama I had a Pro account for 12 months, and somehow, I still don’t have access to this Ghibli thing. 😂

[Nenad - Marketing @nenadweb]

The biggest mistake I see with websites? They look nice but act like they’re not selling anything. 😐

One of the biggest advantages I bring to my clients is that I have 6 years of experience in both web design and marketing.

And let me tell you...I've seen way too many beautifully designed websites that completely miss the point when it comes to selling.

That’s why the #1 priority should always be the words (copywriting) first.

Before the design even happens, you need:

▪️ A great copy written with buyer language

▪️ A deep understanding of what the audience needs and how they express it

▪️ A way to position the offer as the best possible solution

Once you have a strong, conversion-focused message, only then does it make sense to think about the branding, color schemes, and design.

Because let’s be real...a website without good copy is just an expensive business card. 😄

People visit, they glance at it, see your name and number, and that’s it. "Cool, I’ll call if I ever need this."

You don’t want that. You want a website that actually makes people want to take action.

[Nenad - Marketing @nenadweb]

What I use when creating websites for clients:

🖥 Website building
WordPress + Kadence (WP theme) + WooCommerce (eCommerce)

🚀 Hosting
Namecheap (affordable) / Kinsta (best performance)

📩 Email marketing
MailerLite (collecting emails)

📊 Website analytics
Microsoft Clarity (session recordings) + Google Analytics (traffic insights)

🎯 Tracking
Facebook Pixel (for retargeting and better ad performance)

These are the tools I rely on. 😁

Simple, effective, and they get results.

[Nenad - Marketing @nenadweb]

So, your website is getting traffic.
People are clicking, scrolling, navigating.

But… why aren’t they buying?

You check Google Analytics.
It tells you the usual:

▪️How many visitors you have
▪️Where they came from
▪️How long they stayed

Okay, cool. But why did they leave?
Where did they get stuck?
What confused them?

That’s where Microsoft Clarity comes in.

👉 It records user sessions so you can literally watch people using your site.
👉 It shows heatmaps so you can see what people actually click on (or don’t).
👉 It tracks rage clicks.

Basically, it tells you what’s broken before your customers tell you.

Google Analytics gives you numbers.
Microsoft Clarity gives you real behavior insights.

If you’re running an online business and you haven’t used Microsoft Clarity (or similar tool), you’re flying blind. 👀

[Nenad - Marketing @nenadweb]

It’s not that hard to get bigger reach. 👨🏻‍💻

You can post something that triggers people,
jump on a trending topic that sparks argument or write a hook so ambiguous that people have to click just to figure out what the heck you’re saying.

And boom💥100,000 views, hundreds of comments, dopamine levels through the roof.

But here’s the question. ⬇️

How many of those people will ever buy from you?

What if, instead of chasing engagement at all costs, you focused on attracting the exact people who actually need what you offer?

That sounds smart, right? 🤔
Great in theory.
Except…

Sometimes, you post genuinely valuable content, and nobody sees it.

No reach. No traction. Just a few likes from loyal followers and a bot. 😂

Meanwhile, that silly viral post?

It might bring in 100 potential leads who’ve never heard of you before but now start following your content…

So, where’s the balance?

I mostly see two types of people:
▪️Those who go all-in on viral, entertaining content, but very rarely post anything serious or valuable.

▪️Those who only post serious, and educational content, but never try to make their posts more engaging or shareable.

And the real sweet spot is somewhere in between. As usual…

You need both.

Sometimes, you have to try to make a fun, viral post to bring fresh eyes to your content.

Other times, you need a deep, high value post that builds trust and converts the right people into clients.

It’s not about choosing between viral reach and relevance. It’s about knowing when to use each strategically.

And here’s a perfect example.
Image from this post.

This viral Reel post reached over 4 million people, and yet… only a couple of sales. (And it was a cheap item.)

Sounds disappointing?

Not really. Because while this reel didn’t bring instant sales, it brought attention.

People discovered the brand.
They checked out other products.
Some followed. Some saved posts for later. Some will buy in the future.

And that’s my point.

Viral content opens the door, but strategic content closes the sale. 👌

[Nenad - Marketing @nenadweb]

Your posts get engagement. Your website is getting traffic. But no one is buying. What’s the problem? 🤔

So you’re getting website visits.
People like your posts.
People are sending you messages.

But sales? Nowhere to be found. 👀

At this point, most people panic.
“Maybe my content sucks.”
“Maybe I should drop my prices.”
“Maybe Mercury is in retrograde.”

But… sales aren’t magic. They follow a logical path.

Let’s find the leak in your funnel.

1️⃣ Are you attracting the right people?

Not all engagement is good engagement.
If your posts are getting tons of likes but no sales, ask yourself:

Are these potential buyers or just random people who like your content?

Are your CTAs clear, or are you just entertaining without selling?

Are you speaking to the right audience, or are you just the loudest one?

Who’s actually visiting your site? What’s your bounce rate? What’s your average session duration?

2️⃣ Is your website confusing?

Your website is supposed to convert, not just exist.

If people are visiting but not buying, something is scaring them away.

Is your offer clear? Do they instantly see why they should buy from you? Is your checkout process a maze?

Look at Clarity heatmaps & session recordings to see where visitors drop off. (⚠️ This is VERY important.)

3️⃣ Are you asking for the sale?

Often, people create amazing content… and never actually sell.

They educate, entertain, and inspire but never say, “Hey, buy this.”

It’s like flirting for months and never asking someone out. At some point, they move on. 😂

Make your offer clear. Don’t be scared to sell.

4️⃣ Are you following up?

Most people don’t buy the first time they see your offer. They need reminders. They need more proof. They need to see it at the right time.

That’s why email marketing exists. That’s why retargeting ads exist.

People are busy.
They forget.
They need a nudge.
Be that nudge. 😁

Bottom line?

If you’re getting engagement and traffic but no sales, something is broken in the journey.

Don’t just assume “marketing isn’t working.”

Look at the data.

The answers are in your analytics, heatmaps, and user behavior. 😁

[Nenad - Marketing @nenadweb]

Imagine going to the gym, doing three workouts, looking in the mirror, realizing you still don’t have abs, getting shocked, and quitting. 😂

That’s what some people do with marketing.

They run a few ads with a low budget, post a couple of times, tweak something on their website, and expect instant results.

➡️ But here’s the truth.

Marketing isn’t something you try for a bit and then just wait for sales to happen.

From my experience, there’s no secret formula. We shouldn’t expect some viral post or ad that will change everything that will make people instantly buy.

Actually, this did happen to me once. One ad made the client fully booked for weeks. But they had a really strong unique selling point.

And even then, after a month, consistency was still needed to keep bringing in clients. But let’s be real.

How many businesses have a really strong unique selling point?

So the key is consistency.

Keep posting. Keep testing. Remember that most people are silent until the timing is right to buy.
➡️ Marketing works like compounding interest.

It’s not one post, one video, one ad, or one blog that makes the difference. It’s hundreds of them stacked together that break through.

Just persistence.

The same persistence you need in the gym, in learning, in business, and in marketing. 😁

[Nenad - Marketing @nenadweb]

Most people don’t buy the first time they see you. 😁

Nobody sees an ad and instantly thinks,
“Wooow, this is exactly what I need, shut up and take my money!!💰”

No.

They see your ad. Scroll past it.

See your post. Think “Hmm, interesting.”

Open your website. Get distracted by something.

Click your email. Decide to “come back later.”
See your content again. And again.

Then, one random Tuesday, weeks or months later, they suddenly buy.

Why? 🤔

Because your marketing didn’t fail. It was working the whole time.

It was building trust, awareness, and familiarity in the background.

So if you’re getting:
▪️More website visits
▪️More engagement
▪️More DMs

That means your marketing is *PROBABLY working. It just hasn’t reached its final stage yet.

Marketing is a game of consistency and patience.

If you quit too early, you’re not stopping failure.

You’re stopping success before it happens. 😁

*I write “probably” because it is worth checking your Google Analytics, Microsoft Clarity, social media analytics and look deeper into what is happening if you don’t have the sales but have website visits, engagement, and messages on social media. But that will be a separate post.

[Nenad - Marketing @nenadweb]

Is this the best billboard campaign ever? 🤔😁

Bloom Supermarkets decided to put up a simple billboard featuring six jumbo muffins. Cute, right?

But then, they parked an old Kia under it, put a “for sale” sign on it, and made it look like someone had just abandoned it. The number was from the ad agency.

And then… they let people get used to it.

For ten days, commuters drove past it. Nothing seemed off. Just another ad. Just another car.

And then BAM. 💥

In the middle of the night, a wrecking crew showed up to wreck the car. Then they unbolted one of the billboard muffins and mounted a giant 3D version of it onto the smashed car… so it looked like the muffin had fallen off the billboard and CRUSHED IT.

And people lost their minds. 😂

▪️Drivers called the ad agency to report the “accident.”
▪️Local news covered it.
▪️People took detours just to see it in person.
▪️A nearby gas station made extra cash from people buying disposable cameras to take a picture.

And just when you thought this story was over… someone actually tried to steal the muffin. They unbolted it from the car. Tried to lift it. Realized it weighed a ton. And left it behind. 😂

Maybe you don’t need to stage a muffin-related crime scene, but it is fun when marketing makes people stop, stare, and talk…

I wish to someday create an ad like this. ☺️

[Nenad - Marketing @nenadweb]

I’ve been thinking for months about whether AI will replace everything in marketing… but every time, I come to the same conclusion.

The most successful brands will be the ones that find the perfect balance between AI technology and the human touch.

What do you think?

[Nenad - Marketing @nenadweb]

Your website is either making you money or wasting it. 😄

If your website isn’t driving leads or sales, start by fixing these simple things:

✔ Clear CTA (What’s the #1 action you want visitors to take?)

✔ Simple navigation (People shouldn’t have to "figure it out")

✔ Check how your website looks on mobile (Most traffic comes from mobile)

✔ Fast load speed (Slow sites = lost sales)

Your website isn’t just there to look nice...it should be working for you, bringing in sales and leads 24/7. 💰

[Nenad - Marketing @nenadweb]

“The average human attention span is now eight seconds - less than a goldfish.” 🐟

Sounds shocking, right?

Makes you rethink your entire marketing strategy, ditch long-form content, and fit everything into eight-second ads.

Except… I am reading that it’s completely made up. 😂

There is zero scientific proof that our attention spans are shrinking.

In fact, goldfish don’t have short attention spans…they’re studied for memory formation.

And if our attention spans were really eroding, how do we explain:
▪️Gamers spending hundreds of hours playing games
▪️People binge watching 5+ episodes in one sitting
▪️The rise of long-form podcasts
▪️3 hours long movies (The Brutalist, The Irishman, The Wolf of Wall Street, Killers of the Flower Moon, Oppenheimer, Avengers…)

Attention spans aren’t shrinking.

People can focus for hours…if the content is worth it.

So if our audience isn’t paying attention, the issue isn’t their attention span… it’s our content. 😅

[Nenad - Marketing @nenadweb]

What is a CTA, and why does it matter?

A CTA (Call to Action) is the button, link, or message that tells people what to do next.

It’s the difference between someone scrolling past or taking action.

Most CTAs are boring. And when they’re boring, people ignore them.

Think about it.

How many times have you seen “Get Started”, “Learn More”, or “Sign Up” and felt nothing?

Now compare that to:
👉 “Steal My Free Strategy”
👉 “Send Me My Discount”
👉 “Yes, I Want More Sales”

Feels different, right?

A strong CTA doesn’t just tell people to click. It makes them want to.

[Nenad - Marketing @nenadweb]

Do email pop-ups annoy people? Yes. 😄
Do they work? Also yes.

✔ A well-placed pop-up can triple your email sign-ups
✔ Exit-intent pop-ups keep visitors from leaving without subscribing
✔ Offering something valuable (discount, guide, freebie) makes it less annoying

When done right, they work because they offer something useful instead of just screaming: 📣 "GIVE ME YOUR EMAIL PLEASE!!!11!"

💡 The trick? Make them worth it. If you wouldn’t sign up for your own pop-up… why would anyone else?

BTW

A friend once told me that even if an exit-intent pop-up offered a 100% discount, he still wouldn’t take it because he hates them that much. 😂😂

But here’s the real question...if you set it up correctly and your sales go up… would you keep it, or stop it just because some people find it annoying?