Fun Fact: 🇻🇳🇻🇳A Vietnamese company told Miss Universe/Thailand🇹🇭🇹🇭 to FUCK OFF then launched an international rival competition that includes promoting Vietnamese traditional dress Áo Dài & Vietnamese designers.
The lore: Miss Universe Vietnam was originally organized by Saigon Universe Joint Stock Company (Unicorp).
From 2008 to 2022, the contest was held with the main purpose of selecting representatives to compete in Miss Universe - one of the four major international beauty pageants - so it also used the English name Miss Universe Vietnam.
From 2023, Miss Universe changed owners after JKN Global Group of Thai billionaire transgender woman Anne Jakapong Jakrajutatip acquired Miss Universe Organization (MUO) from Endeavor Group Holdings-owned IMG Worldwide.
The company that successfully bid for the copyright after the change was Miss Universe Vietnam Trading Joint Stock Company. The old unit Unicorp lost & stopped cooperating with the mother contest Miss Universe, losing the right to nominate contestants to the international competition. However, Unicorp is the owner of the Vietnamese name "Miss Universe Vietnam" and would organize a separate contest with this name, completely unrelated to Miss Universe.
Unicorp also completely removed the phrase Miss Universe Vietnam (English) from its working Fanpage, only using the Vietnamese name to show respect for the new unit.
However, the new unit changed its own Facebook Fanpage to include the Vietnamese name along side the English copyright name “Miss Universe Vietnam”
JKN Global (the new Miss Universe owner) suddenly announced that they had revoked Unicorp's right to use the Vietnamese name, because this is an intellectual property of Miss Universe and decided to take back "both the lead and the net". However, this name was licensed by the Ministry of Culture, Sports and Tourism and the Department of Culture and Sports of Ho Chi Minh City, independently, not under the copyright protection of the Miss Universe organization.
Simply put: both Miss Universe mother organization and the new unit does not want to be a complete "newbie" while Vietnam is already oversaturated with beauty pageants. Winning the Vietnamese brand name, the new unit does not need to rebuild from ground zero and can prove its reputation and commercial value to advertisers.
For this dispute, the Miss Universe Vietnam competition lost countless fans even though it had an air of legitimacy on international ownership. Unicorp has successfully built the brand’s image and every announcement from the new unit caused fierce controversy because of its lack of professionalism and confusion.
Unicorp continues to organize the original contest with the new English title Miss Cosmo Vietnam, separate from the Miss Universe Vietnam (English).
Following the split, the winner of Unicorp’s original contest would no longer be Miss Universe Vietnam (English) and the new Miss Universe Vietnam competition would abandon the Vietnamese name. The associated reality television series was also renamed I Am Miss Cosmo Vietnam. The contest were to search for representatives to compete in Miss Cosmo - a new international pageant founded by Unicorp (the second international pageant from Vietnam; the first is Miss Charm).
The first edition of Miss Cosmo took place in Ho Chi Minh City on September to 5 October 2024. The pageant had contestants from more than 82 countries and territories.
Would you buy off foreign franchise for easy commercial gains like Thailand or create your own intellectual property in the long term like Vietnam?
The death of the West and its vassals:
Miss Universe, a 74 year old global competition is deadly scared of Miss Cosmo, a 2 year old rival from Vietnam 😂😂
This is after Fabricio Granito of Grupo HEL switched from Miss Earth (one of the Big 4) to Miss Cosmo
✨ BXXM x XitaAma Money bouquet Cheer ✨
📍TCw 7F, Bangkok 🗓 08/30/25
Your courage
warms every heart that loves you!
The North Star will guide our reunion,
so take care of yourself. 💖
@bxxm_rvw
BEST JiěJiě EVER !!!🩵💪
SmartBoom as the winner of StarFocus LED screen award 🥇.
This is the proof of Auralis’ strong faith, unconditional love and unwavering belief in the very special bond and relationship of SmartBoom.
This love and effort of ours may surpass any kinds of trials and tribulations and end up with a smile.From these three months onward and for many years to come, may you both always be surrounded by the love of as,Auralis,and may that love keep you united .
🩵🩷🖤✨🤍
#CSNPRVW
#SmartBoom
#Auralis
#StarFocus
SmartBoom · Auralis 100-Day Celebration·
SO Bangkok Screen Support
Dear Auralis,
These 100 days have been a super fun adventure with you! We’ve tackled tiny bumps together and sparkled with tons of happy moments! Those little oopsies? Psh, they just made us shine brighter! 🌈 Here’s to growing even more dazzling together~
📍 SO BKK:
2 N Sathon Rd, Si Lom, Bang Rak, Bangkok
👀🏙️Top viewing point: One Bangkok
⏰ September 1–3, 6:00AM–00:00AM
🔄 Runs for 30s / Loops 108 times daily
This support event was put together in a bit of a rush, but we hope you’ll love the adorable preview pics on Xiaohongshu~
WE R BEST JieJie 🩵
#SmartBoom #Auralis
#BXXMRVW #smartchisanupong
@smart_csnp@bxxm_rvw
【Account Notice】:
This account will no longer use the name “520 Sister” ,and there will be no further association between the two groups. Moving forward, “Best JieJie” will journey with you all, and a new support project is coming soon! ~
IM CRYING AHHH 😭 boom saying "don’t forget everyone, top form really is top form! let’s make it real top form together", him stopping himself before he could mention smart but also giving every hint possible that north star is about smart and auralis 😭🥹🥹
🐈⬛ : Honestly I’d say Akin was really the beginning of the song North Star. Because of Akin, I was able to become part of #TopFormTheSeries and that gave me the precious chance to meet all of you.
Boom - Raveewit Jirapongkanon✨
#BXXMXNORTHSTARLIVE 😌
you posted samples of the pictures that would be in the photobook yet they were missing, we called you out on this but you just posted a goofy notice completely ignoring this and the printing issue.
ISBN PIRACY & FALSE ADVERTISING
#FluffyGoldUnauthorizedPublishing#HLNTailaiScam
🌟 03.20 A Top Form Day to Remember. 🌟
This is a fan proposed trending hashtag and we invite ALL Auralis, fans and fanbases, to join in!
Thank u @SoniaCastr92248 for this lovely idea!
💙On August 20th, we invite Auralis from every corner of the world to come together to celebrate the series that gave us unforgettable memories, unshakable bonds, and the love we share for Smart, Boom, and the Top Form team.
This is more than just an anniversary! It’s a reminder of why we’re here: one fandom, one heart, one mission. No matter where we are, our voices unite to say loud and clear:
🗓️August 20th
🕔Starting at 5am Thai time (GMT+7)
🔑TOP FORM FOREVER IN OUR HEARTS
#⃣TopFormXAuralis
With love and gratitude to the cast and team:
@smart_csnp as Jin
@bxxm_rvw as Akin
@Toey_Pongsk as Jade
@nammwann as Judy
@Euronajaaaa as Naru
@ppeanut_p as Johnny
@boss_wasa Director Boss Wasakorn
Let’s celebrate with love, positivity, and unity as we fill the timeline together. 💫
#SmartBoom #สมาร์ทบูม #Auralis #smartcsnp #smartchisanupong #CSNP #RVW #BoomRaveewit #bxxm_rvw #TopFormTheSeries #TopForm