Peter Mahoney | 🤓

CMO of @GoTo, advisor, mentor, founding CEO of @plannuh (sold to @planful) author: The Next CMO, ex CMO @NuanceInc and GM @DragonTweets. #strategy #marketing

[Peter Mahoney | 🤓 @nerdCMO]

Have a question for an experienced #CMO? I'm scheduling open office hours for anyone who wants to talk marketing. Book time here: https://t.co/MOBWeZ3CN2

[Peter Mahoney | 🤓 @nerdCMO]

@OnlyCFO Same energy as 1996 websites

[Peter Mahoney | 🤓 @nerdCMO]

Don’t tell Jony Ive

[Trung Phan @TrungTPhan]

Never forget when MythBusters covered a Ford Taurus in modelling clay and scooped out 1,082 dimples to see if the aerodynamics of golf ball dimples could scale to a car.

It worked: a dimpled Taurus was more fuel efficient than the standard one (to make sure the cars weighed the same, the team put the same amount of clay in the trunk of the car on the non-dimpled tests).

Across ~300 episodes, the Golf Dimple Car was one of their most surprising results.

Just an absolute got damn classic and probably the most visually absurd of their experiments.

[Peter Mahoney | 🤓 @nerdCMO]

@jasonlk @hthieblot Or sell for equity in a private company. LLC makes the purchase, destroying QSBS status.

[Peter Mahoney | 🤓 @nerdCMO]

The season

[Peter Mahoney | 🤓 @nerdCMO]

@OnlyCFO LTV/CAC + CAC Payback = power combination. Both are insufficient in isolation

[Peter Mahoney | 🤓 @nerdCMO]

Now we know where the $61M is going…to tell everyone they raised $61M.

#duh

[Peter Mahoney | 🤓 @nerdCMO]

@Kellblog That is $0.24 more than my angel investments have returned.

I hope this distribution doesn’t change you, Dave. Stay humble.

[Peter Mahoney | 🤓 @nerdCMO]

I fixed it

[Elon Musk @elonmusk]

Only 66 years from first flight to landing on the Moon in 1969.

Here we are, 76 years later cannot yet return to the Moon. We should have been on Mars by now.

[Peter Mahoney | 🤓 @nerdCMO]

Do your thing, @dieworkwear

[President Biden Archived @POTUS46Archive]

Always a pleasure welcoming President Bartlet and his staff back to the White House.

[Peter Mahoney | 🤓 @nerdCMO]

Thanks for the shout out @TheCoolestCool - amazing event from @exitfivemedia

[Ross Simmonds @TheCoolestCool]

Gems from @nerdCMO at @exitfivemedia’s DRIVE this morning. Shout out to @davegerhardt for bringing us all to Vermont to geek out about B2B. 🔥

[Peter Mahoney | 🤓 @nerdCMO]

@davegerhardt I think it must have fallen off your shelf...you wrote the foreword to the second edition and @Kellblog wrote the foreword to the "classic" edition. Not quite, Olgilvy, but handy nonetheless...

[Peter Mahoney | 🤓 @nerdCMO]

Don't buy that 5-Series or Model S quite yet...

Because "reliably" doesn't seem to mean likely...and you shouldn't take that to the bank...

(what do I know, I'm just an old guy who has done this for more than 35 years, but I'm probably senile...)

4/fin

[Peter Mahoney | 🤓 @nerdCMO]

"reliably" is working pretty hard here.

BDR is a great entry to sales in tech, but keep in mind...

OTE starts at $50k-$60k

Most don't make it to an AE role (up or out...)

$250k OTE is for an enterprise AE, most BDR-->AE jumps are great comp increases

1/n

[Ben Braverman @braveben]

If you’re not technical, the best first job is SDR at a well run startup. I can’t think of another way to reliably get to $250k/year by your mid twenties.

[Peter Mahoney | 🤓 @nerdCMO]

The net? I'm sure there are cases where a mid-20s AE can pull in $250k or more (I've certainly seen it), but it is a rare exception.

Don't get me wrong, 2 of my 3 kids started their career as BDRs and they are killing it, I recommend it highly

but...

3/n

[Peter Mahoney | 🤓 @nerdCMO]

@Kellblog You know that business better than most: tough to implement and tough to rip out. But very good company

[Peter Mahoney | 🤓 @nerdCMO]

@erenbali And in your late 50s you move to one giant external monitor with grandpa sized text.

[Peter Mahoney | 🤓 @nerdCMO]

@Kellblog Congrats to Stephanie! Good news is you will have more reasons to visit Boston. Let me know when you are in town.

[Peter Mahoney | 🤓 @nerdCMO]

@Kellblog Same