Dr Nerdoscientist

Back off, man. I'm a scientist.

[Dr Nerdoscientist @nerdoscientism]

After an incredible 10-year journey at HCD Research, I have decided to take on a new challenge as an independent consultant. I am deeply grateful for my time at HCD and I am excited about this new chapter and look forward to new opportunities and collaborations in the future.

[Dr Nerdoscientist @nerdoscientism]

🌱 Study on meat consumption ads 🍔: Negative ads grab more attention 👀 than positive ones. Headlines matter in negative ads, taglines in positive ones. Valuable insights for marketers! 📊 #MeatConsumption #MarketingStrategies #BehavioralScience 🌍🍃
https://t.co/c1KjlDJZeG

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno It’s so super complicated.
Big hugs 💗

[Dr Nerdoscientist @nerdoscientism]

But understanding and even appreciating this complexity is key to studying human (and consumer) behavior and emotion.

[Dr Nerdoscientist @nerdoscientism]

Moods and emotions are in a constant state of transition & reliable measures of may be impossible depending on context, experiences, internal body states... really any number of influencing factors.
Proper research design can help accommodate make insightful conclusions.

[Decision Neuroscience and Neuroeconomics Papers @decisionneurop]

A highly replicable decline in mood during rest and simple tasks https://t.co/N4tHptrdwu

[Dr Nerdoscientist @nerdoscientism]

@decisionneurop This can be so challenging to explain to clients interested in measuring #consumer #emotion. But so important to but recognize and even appreciate. We are not static beings, we adapt, learn and behave over time.

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno My objection to checking bags is more about the lost luggage than the carrying. As a business traveler, often you are only traveling for a day or 2 and so don’t need much but a small carry on and also do not have time for lost luggage.

[Dr Nerdoscientist @nerdoscientism]

@AlexHolleyFOX29 I poach eggs in the microwave… crack egg in bowl, sprinkle with salt, fill with water, nuke for about 1-1:30 min, check if needs more. But be careful as too long and will explode.
Super easy.

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno Ooh! Enjoy!

[Dr Nerdoscientist @nerdoscientism]

Just a little #blog I wrote...
The Emotion Paradox in Consumer Research https://t.co/WZpsgntXn0

#emotion #marketresearch #mrx #psychology #consumerresearch

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno Carry on luggage space. When it's a packed flight and I have a connection, I do not want to risk checking my bag through. Boarding a little earlier can help ensure there's still overhead space.

[Dr Nerdoscientist @nerdoscientism]

Coming from a combo Psych-Neuro-FoodSci program at @LifeAtPurdue University with IBRC (Ingestive Behavior Research Group) in gradschool, the oppty to talk to students was awesome. I had no idea that this sort of field existed back the and was happy my experiences.

[HCD Research @HCDResearchInc]

Exciting news! HCD's VP of Research & Innovation, @nerdoscientism, gave a great talk on Consumer Neuroscience in Food Research at @IowaStateU's Spring Seminar Series. Big thanks to Dr. Wendy White for the invitation!

#neuroscience #foodresearch #consumerbehavior

[Action Design Network is now Bescy! @BescyOrg]

Tomorrow! Join your people for lively discussion on all things brain & behavior related. WED 7 EST / 5 PST https://t.co/JoncpcjFwa #BehavioralScience #BehavioralDesign #BehaviorDesign #ActionDesign #BehavioralEconomics

[Dr Nerdoscientist @nerdoscientism]

?

@eShakti I’ve sent several emails with no reply. I have not received my order and last week I got an email asking me if I’d received it. No tracking number, no communication.

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno Lol, they do freeze 😜

[Lisa Feldman Barrett @LFeldmanBarrett]

Most brain-imaging studies make 3 questionable assumptions: mental events are localizable, map uniquely to dedicated #brain circuitry, & are independent of larger context. These 19th-century views need an update. New #OpenAccess paper in @TrendsCognSci. 1/ https://t.co/97jSyxi3Dm

[Dr Nerdoscientist @nerdoscientism]

@daintyinferno In vendors defense, it’s really hard out there right now and we also find that people tend to choose vendors they know more than anything. 🤷🏻‍♀️

[Action Design Network is now Bescy! @BescyOrg]

The Power of Metaphors in Design. ADN North American Virtual Mixer This WED, the 25th. Free. Register Now!
#BehavioralScience #BehavioralDesign #BehavioralEconomics #Design https://t.co/0j19tlstHw

[Dr Nerdoscientist @nerdoscientism]

@MarthaBajec OMG I can smell it too!

[Dr Nerdoscientist @nerdoscientism]

Missing my daughter’s kindergarten graduation 😭
#flightdelay @Allegiant