Neuroscientive | Evidence based digital marketing

A people-first SEO and CRO consultancy in London based on neuroscience principles 🧠 📈

Also providing training & mentorship for individuals and organisations.

[Moz @Moz]

Search isn't a linear journey! With new AI features, understanding user behavior is more critical than ever.

In this Whiteboard Friday, @SequinsNsearch, a neuroscientist turned marketer, shows us how to use behavioral data to improve search performance. Learn how to analyze symptoms, diagnose the root cause, and prioritize fixes using tools like GSC.

[Neuroscientive | Evidence based digital marketing @neuroscientive]

How do you measure and improve UX (when you don't work in UX) ?

Read all about it on our new blog post 👇https://t.co/S1n5Byw7Q1

[Jeff Riddall (He/Him) 🇨🇦 @JRiddall]

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion. https://t.co/YOkpRXB3JF via @SequinsNsearch, @sejournal

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Our new article "The Behavioral Data You Need To Improve Your Users’ Search Journey" by @SequinsNsearch is live on
@sejournal!

https://t.co/UEkZoCMGLY

[Neuroscientive | Evidence based digital marketing @neuroscientive]

We'll be back at the #IntSS by
@ISS_Webcertain
in Barcelona this November! 🇪🇸

@SequinsNsearch will be talking about a crowd favourite: eye-tracking to predict success in international markets 👀

Explore the agenda and buy your ticket here: https://t.co/AFZzsBUhnf

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Our new guest article is out on @level343 blog!

Everything you wanted to know (and more) about SEO Testing: https://t.co/Wu7ziKYXtV

by @SequinsNsearch

[Neuroscientive | Evidence based digital marketing @neuroscientive]

When running tests, ensuring your groups are comparable is a key step to make sure you can trust any findings.

We published a guide on how to efficiently randomise your pages into test and control group on R Studio, in less than 5 minutes:
https://t.co/AjpNLpW0nf

[Neuroscientive | Evidence based digital marketing @neuroscientive]

We ran a neurophysiological study to see how we react to AI vs Human material. And it told us something about the future of SEO...

Read all about it on @sejournal 🔽

Article by @SequinsNsearch

[SearchEngineJournal® @sejournal]

This Is Why AI Won’t Take Your Job (Yet). via @SequinsNsearch: https://t.co/UOkBLdWqE1

#SEO

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Ever wondered how to easily isolate issues that might be blocking transactions or preventing retention?

Our new article on neurohub shows you exactly how to scrape customer reviews to find opportunities for acquisition and retention via Python on Colab ⬇️
https://t.co/48JTWlhEZc

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Are you attending #BrightonSEO?

We'll be there! (minus the dog) 🐶

Masterclass: Testing for SEO
MR15, Friday 3rd, 15.20

See you there!

[Giulia Panozzo 🧠 @SequinsNsearch]

It's #BrightonSEO week! I'll be leading a masterclass on Friday, last thing before the keynote when everyone is tired, but I have something special planned!

You get the bonus promo take with someone who wasn't thrilled to be up from her nap just to be used as a prop 🐶

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Last week I had the amazing opportunity to speak about neuroscience and marketing at Publieurope's lunch and learn, thematically branded 'Brain Ads' for the day! 🧠

Thank you for having me, I had a great time!

[Neuroscientive | Evidence based digital marketing @neuroscientive]

We had our second community event last week! 👥

Thanks @DavideBono6 for talking about what neuroscience is, some of the neuroscience myths we tend to hear about a lot, and what the directions for the future are.

You can see the full post on LI: https://t.co/KQ40X6Hech

[Neuroscientive | Evidence based digital marketing @neuroscientive]

We are back with another live event, an evening of learning and discussion open to anyone with a background or an interest in neuroscience.

Come join us and Davide Bono, PhD on September 11th in London!

https://t.co/9o5NsdrLwJ

[The SEO Mindset Podcast @seomindsetpod]

Next in our SEO Mindset Movers Series is @SequinsNsearch ✨

Giulia currently serves as the Director of Customer Acquisition at @stockx and is the Founder of @neuroscientive.

For more on Giulia and her business, visit: https://t.co/p9HyxI2i2V

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Come learn about the negativity bias next week!

[Dragon Metrics @DragonMetrics]

Our webinars are officially back! 📷
And who better to kick-them off again than with @SequinsNsearch
In this webinar, Giulia will be talking about negativity bias in the workplace and how it impacts our behaviour.
31st July
14:00 CET
https://t.co/1nNkazA88D

[Giulia Panozzo 🧠 @SequinsNsearch]

I'm looking to revive this talk of mine on the Negativity Bias before I retire it, since it was one of my favourite ones to prepare and I only got it out once.

Got a podcast/webinar/conference you want to hear this at? Slide into my DMs📩
https://t.co/EpF5KSZRDq

[Giulia Panozzo 🧠 @SequinsNsearch]

-7 till #BrightonSEO and almost a year to the date since I stepped on the main stage in my sequin jumpsuit to talk about the neuroscience of search. It was also the first outing as my own brand @neuroscientive.

What a journey it's been since then✨
https://t.co/N2rckWfr1N

[Giulia Panozzo 🧠 @SequinsNsearch]

November was such a busy month that I barely had the chance to amplify this article I wrote for @Oncrawl based on #BrightonSEO & #WTSFest talks last year.

Since I'm expanding on this work, I thought it was the right time to reshare. 👀🧠

Read below:
https://t.co/QGzp2U3FDm

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Earlier this week we had our first community event at @WeAreRoast in London!

Thanks to our attendees, to ROAST and to our amazing speakers Maura Bellio, Harry Sumner & Anthony Mangiacotti who made this a successful evening of learning and networking 🙏 roll on the next one!

[Giulia Panozzo 🧠 @SequinsNsearch]

Thank you so much to my speakers (Maura, Harry, Anthony), our attendees and @WeAreRoast for tonight's event! It was great to bring this brainchild of mine to life. I'll sleep for X days straight and start planning the next one now!💪🏻#NeuroscienceInTheIndustry
@neuroscientive

[Neuroscientive | Evidence based digital marketing @neuroscientive]

Today's the day! In a few hours, we'll be kicking off our first event in central London, with three amazing speakers sharing their knowledge and their journeys from a psychology & neuroscience degree to a career in the industry.

We can't wait! 🤩

https://t.co/gkphfJQD2A