Ilja Rotelli

Head of BD @AMZNGameStudios. Former @Riotgames @Blizzard_Ent @Wizards. Anivia main.

[Ilja Rotelli @neutralground]

So proud of the team for this project, and grateful to @CrystalDynamics for entrusting us to help bring Lara’s next adventures to players. #amazongames #tombraider https://t.co/JWTUXoOnmo

[Eden Chen @edenchen]

Games marketing is broken. After raising over $50M to support and work with hundreds of studios over the last 6 years, I find that the biggest problem is studios’ lack of direct connection with their players.

Over the last six years, I’ve watched talented teams struggle because they never had a clear way to reach, learn from, and grow with players over time. Without that connection, everything becomes harder - validation, iteration, community growth, and retention all turn into guesswork.

For most of the games industry’s history, platforms have controlled identity, communication, and distribution, which are invaluable to a game’s success.

Apple limited how studios could collect and use player contact information outside the App Store, and Steam still doesn’t give studios access to the contact details of players who wishlist or sign up for playtests.

Studios are left without a direct relationship with the audience they’re trying to serve.

As a result, studios rely on fragmented tools and spreadsheets to manage players across different stages of development and live operations, with no continuity from first contact through long-term engagement.

Today, that changes with the launch of FirstLook 1.0.

FirstLook is the first Player Relationship Platform built specifically for games. It gives studios everything they need to connect with players across the full lifecycle, including playtests and feedback, community and communications, analytics, rewards, and creator programs, all in one place.

We’ve been building under the radar, but FirstLook already powers hundreds of studios, from indies to publishers like Krafton, @ArenaNet, and @Skybound, connecting millions of players with the developers who make the games they love.

As part of the launch, we’re introducing a brand new limited time free plan, with access to all our features for up to 500 players. You can set this up now in under 10 minutes. If you want to learn more, book a demo and we guarantee that you will save you time and money and help you grow. Links in comments!

[Ilja Rotelli @neutralground]

Let’s do this #GoHawks #SuperBowlLX

[Seattle Seahawks @Seahawks]

PRIMETIME DUB ‼️

Presented by @SnoCasino

[Ilja Rotelli @neutralground]

https://t.co/74E0Z8WTnI

[Amazon Game Studios @amazongames]

The March of Giants Closed Alpha is LIVE 🫡

Try out Giants, practice against bots, and create custom games until PvP matchmaking starts at 5PM PT!

[Tryndamere @MarcMerrill]

Many friends homes have burned down, as has my kids’ school. Appreciate the efforts of all the first responders and Fire Fighters in these nightmarish conditions and hope everyone errors on the side of caution and stays safe. We will rebuild. #PalisadesFire

[Ilja Rotelli @neutralground]

Fallout!!! #TGA2024

[Joe Tung @newzerozeroone]

'SUPERVIVE' is the Blend of Genres I Never Knew I Wanted (Review) https://t.co/lbp4jHNMvd

[Ilja Rotelli @neutralground]

https://t.co/WeBFQy4exC

[XBOX @XBOX]

It's gonna be mayhem (in the best way)

@PlayKingOfMeat to unleash your ridiculous | #gamescom2024

[Amazon Game Studios @amazongames]

We've got something to show you!

Make sure to tune in to Opening Night Live later today at 11AM PT // 8PM CET!

Watch here!
👉 https://t.co/SU8lzPxC8m

[Amazon Game Studios @amazongames]

Amazon Games is expanding, and so is our portfolio!

Read more from Christoph Hartmann about what’s next for us and our players worldwide in this interview with @Variety.

🎮 https://t.co/yPNVxR2gZw

[TLN TV @TLNTV]

🇮🇹 Italy has qualified for the @EURO2024 Round of 16! They will face off against Switzerland on Saturday, June 29 at 11:30A.

#EURO2024

[Ilja Rotelli @neutralground]

September 17th! And open beta on July 18th. https://t.co/7tmC8b1FzQ

[Amazon Game Studios @amazongames]

We’re excited to announce that we have opened a new game development studio in Europe, based in Bucharest, Romania.

Learn more!
🎮 https://t.co/bnyLwvuASD

[John Smedley @j_smedley]

man this review bombing is getting out of control. So many people are playing Hell Divers 2 to and all you see are awesome happy articles and the occasional "they messed X up" but with the amount of joy this team is bringing players they should think twice about using a review bomb as a method of expressing this level of displeasure. Tweet away, protest, do interviews and bad videos if you don't like something but review bombs can affect the livelihood of genuinely awesome developers and change the trajectory of games and @Helldivers2 is most certainly an incredible game. https://t.co/meGGM4fNad

[Ilja Rotelli @neutralground]

Now this is a trailer that forces me to go see the movie.
Trap | Official Trailer https://t.co/EkJGRn5BBI via @YouTube

[Ilja Rotelli @neutralground]

https://t.co/C5zLO5XU3V

[Ilja Rotelli @neutralground]

Ok Delta, I think you have my loyalty for another year.

British Airways landed me at terminal 5 in Heathrow with 90 minutes delay. I got out of the gate almost exactly at boarding time for my connecting ✈️ to Seattle… leaving from Terminal 3. If you know Heathrow, you know that’s impossible. Also, the two flights had been booked separately, you know that makes things much worse.

I started running just in case. And was losing my pants as I didn’t have the time to put my belt past security. And just then Delta actually called me on my cell to know where I was.

And they made the whole plane wait for me.

When I got at the gate, the Delta crew was so excited I had made it. I could have swore they were about to cheer at the finish line.

And yeah, I was one of those who probably made you wait at some point. Sorry.

#Delta #NoOneLeftBehind