Kyle Heidt

Founder of NewHeidts | Ecomm HoldCo in motion. Scaling DTC brands & building a life I love while sharing the good, the gritty, and the growth along the way

[Kyle Heidt @NewHeidts]

@hazan0608 @EcomKonrad

[Kyle Heidt @NewHeidts]

@natelagos Personalized silver bars with their last name on them

[Kyle Heidt @NewHeidts]

@MitcheIl AGENT

[Kyle Heidt @NewHeidts]

Ever since I started using WhisperFlow I feel like an absolute peasant if I am in places where I have to type instead of speak.

Me looking at my keyboard:

[Kyle Heidt @NewHeidts]

@EddChalk CLOUT

[Kyle Heidt @NewHeidts]

@maxwellfinn I had that feeling too

[Kyle Heidt @NewHeidts]

I take any X post that’s loaded with value and screen capture the post on desktop.

I then download the PDF.

Upload it to Claude CoWork.

Ask to analyze the X post and give me insight on how and where we can use this to optimize our current systems/processes.

It gives me where we’re it fits or if it doesn’t.

If it does, I stress test it.

If it works and I like the output, I have it written it into our processes.

It’s like downloading information and improving almost instantly.

Then if it is really good - Ill plug a whole section into our internal software.

[Kyle Heidt @NewHeidts]

@ConnerFleming13 100k/minute or bust bro

[Kyle Heidt @NewHeidts]

@Jake_Joseph Yesss bro 🔥🔥🔥

[Kyle Heidt @NewHeidts]

@theisaacmed It’s freaking amazing. Any idea to systemize or optimize life to your own liking, can now be built. 🤯 recreating all the softwares I use and pay for monthly to integrate into a software that covers all brands in the entire portfolio.

[Kyle Heidt @NewHeidts]

@mikefutia AGENT

[Kyle Heidt @NewHeidts]

@Jake_Joseph this is awesome man, looking forward to cranking out some review videos!

[Kyle Heidt @NewHeidts]

One of my deep rabbit holes: spend-to-creative ratio on Meta.

How many ads I test = how much budget I need for quality data.

Spending $100 testing 20 creatives? Garbage data. Only $5 per ad.

Spending $100 on 3 creatives? $33 per ad. Better signal. Faster learning. Clearer winners.

Anyone has a strict framework they use for this?

[Kyle Heidt @NewHeidts]

@maxwellfinn Same here. But then I go talk to a random stranger or friends about all this cutting edge stuff and they don’t even know what Claude is or Nano Banana or maybe has heard of Shopify. So we are in fact so ahead. 🤜🤛

[Kyle Heidt @NewHeidts]

When you hit your limit on Claude, forgot how to complete tasks like a normal person, and have to wait to 5 pm CST for usage to reset.

[Sahil Bloom @SahilBloom]

I'm increasingly convinced that burnout doesn't come from working long hours or weekends. Burnout comes from working on things that drain your energy with people that do the same.

[Kyle Heidt @NewHeidts]

@heynavtoor AI

[Kyle Heidt @NewHeidts]

@mikefutia META

[Kyle Heidt @NewHeidts]

The goal was never to impress strangers on the internet. The goal was freedom. Still is.

[Kyle Heidt @NewHeidts]

January 2026 Portfolio Wrap-Up:

Biggest revenue month ever at $1.3M across the portfolio with $142K in Contribution Margin.

Records broken. New benchmarks hit. But also navigated wild market swings, inventory challenges, and seasonal pivots.

What I learned this month:

High AOV brands need quality over volume in everything (creative, testing, strategy)

Don't be afraid to raise prices when margins demand it
Seasonal brands require different strategies in/out of peak season

Systems and prep during slow months unlock scale during peak

The right messaging matters more than creative type.

Still learning. Still adjusting. And just trying to figure it out.

If you're running eComm brands and want to talk strategy, challenges, or wins, my DMs are open. Happy to help where I can.

[Kyle Heidt @NewHeidts]

Just closed our biggest month ever:
$1.3M revenue across 3 eCommerce brands.

January 2026 Portfolio Numbers:
📈 Revenue: $1,349,706
💰 Contribution Margin: $142,146

Records broken for our biggest brand. Multiple all-time highs hit.

All data pulled from Metorik where we centralize reporting and compare YoY performance.

Here's what worked (and what didn't) 🧵👇

[Kyle Heidt @NewHeidts]

Brand #3:
Vertical: Beauty
Market Sophistication: 5/5 (still brutal)
Competition: Insanely high

We turned off ads mid-December and focused on planning through mid-January.

Used that time to improve the entire funnel: better UX, new listicles, fresh product photos, and built out an organic marketing strategy.

Creative sourcing:
We're using BeautyPass to get UGC videos. So far, nothing's taken off.

I've learned: there are a TON of content creators comfortable on camera who have no clue how to make engaging content.

Fixing this by tightening our briefs and giving clearer direction.

Performance:
Turned ads back on mid-January as we pre-ramped into peak season.

Early traction was decent. Now ads are ripping.

We've successfully hit our targets:
nCAC: <$24
AOV: >$65
Strong margins at high volume with both still improving.

Ramping to peak season is off to a solid start.

What's working:
We're rotating in a batch of new ads to test each week, building off winning messaging and angles.

Not testing new messaging, yet. Testing iterations of what's already proven.

Lesson: Seasonal brands need prep time. Use the off-season to fix systems, dial in creative processes, and build momentum before peak hits.

When peak comes, you're ready to scale fast.