"Ice cream is one of the most weather-dependent products in the world," explained Jiang, who worked in corporate banking before swirling soft serve.
"We lose about 20 percent of business when the weather goes below 70 degrees... So we're essentially hedging that profit loss on the app.
Another SF bar figuring out the World Cup traffic play.
Bar puts $ on USA to win. If they win, the payout covers the promo. That's what gets people in the door.
If they lose the trade β bar's still packed.
NY, DC, Chicago, SF =β
The Blue Light in the Marina is using Kalshi to backstop its promotion where patrons get rewarded if the U.S. beats Belgium in tonight's World Cup game.
π: @KevinNguyen_89 https://t.co/HhbmbxkhmF
Rizzo's in Wrigleyville just hedged $2K on Kalshi to take $100 off everyone's tab if Mexico beats England this Sunday.
Bars are fighting for World Cup foot traffic, and hedging to go big on promotions is how they can stand out without taking on the risk.
A bar hedged a Knicks promo. Now a watch brand is hedging the World Cup.
Businesses are "figuring out" Kalshi as an on-demand insurance policy, and every new use case is more creative than the last.
Very curious what the next 10 hedges look like.
Our World Champion Guarantee means you can buy your FIFA World Cup 2026β’ watch today. If your nation wins, 100% of the purchase price goes toward the World Champion Edition. You keep your original watch and pay only the difference, if any. Our promise, made possible by @kalshi.
Come watch Game 1 of the NBA Finals at The Jeffrey on Wednesday. If the Knicks win, weβll pick up your tab!!
Offer valid during the game only for guests who arrive before the tip. Up to $100 per guest. Tax and gratuity not included. Drink responsibly. No purchase necessary.