Nick Bray

Director of UX #Design @VisualLogicUX / lover of design / cycling enthusiast / #UX #CX #ServiceDesign

[Nick Bray @nick2design]

@fly2ohare @AmericanAir - you two are unreal...

[scott belsky @scottbelsky]

thinking: extraordinary outcomes seldom result from an ordinary path. And yet, we still obsessively look for patterns and leverage proven playbooks. Beware of too much confidence from familiarity...

[scott belsky @scottbelsky]

our obsession with the core skill needed for each role causes us to overlook secondary indispensable skills. Skills that feel secondary, like recruiting for engineering managers, marketing for authors, or storytelling for ceos, tend to distinguish outperformance.

[Nick Bray @nick2design]

Way to go, @NeedPizzaCR! Delicious.
Best pizza in every state: TripAdvisor’s top-rated pizzerias https://t.co/XX44g2E7gK

[Nick Bray @nick2design]

“We know–in hindsight–the LTCM team had epic amount of one kind of smarts, but lacked some of the nuanced types that aren’t easily measured. Humility. Imagination. Accepting that the collective motivations of 7 billion people can’t be summarized in Excel.” https://t.co/BpzYDAttwz

[Sarah Buzynski @SieBuz]

I noticed a buzz in LinkedIn's design community the other day about Nike's new SCAN TO TRY pilot, and I have some thoughts about it. #UX #DesignResponsibility #productdesign #BusinessStrategy #innovation https://t.co/GVhIrf4HIJ

[World IA Day DSM @WIADdsm]

Good evening, Des Moines!

WIAD will be back in 2019.

Stay tuned! 🎉
#WIAD19

[Kim Goodwin @kimgoodwin]

A long time ago, @MrAlanCooper made the point that putting software in things tends to give them the worst characteristics of computers.

[Nick Bray @nick2design]

This: Why bad technology dominates our lives, according to Don Norman https://t.co/tObIZTktBt

[Nick Bray @nick2design]

Yes. Yes. Yes. https://t.co/HY2OCYqJIC

[Kim Goodwin @kimgoodwin]

Drives me nuts to see people equate human-centered design with designing software. It’s an approach that can be applied to any systematic experience, from paper forms to public policy. Software is just one medium among many.

[WorldIADay @WorldIADay]

Call for locations is now open for #WIAD19 until June 30! Plan a coffeehouse gathering or hackathon in the celebration of #IA around the world @iainstitute https://t.co/ZuQHdsv22J

[Nick Bray @nick2design]

Be willing to give away some of your experiential knowledge to drive diversity and inclusion in your community. #entreFEST2018

[Carolyn Herman 🌱 @CarolynHermanUX]

“When a company like Facebook improves the experience of its products, it’s like the massages we give to Kobe beef: they’re not for the benefit of the cow but to make the cow a better product. In this analogy, you are the cow.”

https://t.co/ukZZghGzIZ

[Kurt Vander Wiel @kurtisjon]

How do you get your great idea to survive your organization? Part 2 is here: https://t.co/QuDBcL5C0j via @VisualLogicUX

[Kim Goodwin @kimgoodwin]

We all take photos & can “be” photographers. We all diagnose & treat but can’t “be” doctors. Disagreement is: which is “designer” more like?

[World IA Day DSM @WIADdsm]

Thanks to our amazing sponsors for making #WIAD18 possible in Des Moines! We appreciate your support 👏
@bluecompass
@DrakeUniversity
@connectfive
@HandrailUX
@itsahappymedium
@optimalworkshop
@PillarTech
@principal
@SourceAllies
@visionaryia
@VisualLogicUX
@Workiva

[Nick Bray @nick2design]

Thanks @WIADdsm for a great conference. I learned a lot from a wonderful design community. Looking forward to next year. Happy #WIAD18

[Visual Logic @VisualLogicUX]

Multi-dimensional hierarchy...what? Join @nick2design and @lehman8 this Saturday for #InformationArchitecture basics at #WIAD18 in Des Moines. https://t.co/JjDljCsblh

[World IA Day DSM @WIADdsm]

Meet #WIAD18 speakers Megan Lehman and Nick Bray from @VisualLogicUX. In their session, you'll get an introduction to information architecture and how to use it in your work. We're looking forward to having both @lehman8 and @nick2design at the event!

[Visual Logic @VisualLogicUX]

Heard of the Design Value Index (DVI) by @motivstrategies? They are proving the value of design thinking. https://t.co/zL5br7tHrk #business