Nick Bencino S

Building @TubeAIApp data-backed tools to help YouTube creators grow.

[Nick Bencino S @NickBYT_]

What if you could add 1 word to your YouTube title and get +400% more views?

Now you can.

Here's how:

[Nick Bencino S @NickBYT_]

YouTube is becoming Netflix.

It already passed Netflix in US TV viewing time this year.

and it just doubled the watch hours you need to get monetised.

Because YT wants 1 thing: viewers staying on the platform longer.

The fastest way to raise watch time per viewer is a series.

1 video ends, the next auto plays and one viewer watches 3-4 videos in a sitting.

YouTube already built the tool for this.

It's called Shows.

It turns your playlists into seasons and episodes with auto-play.

Turn your next playlist into a series.

[Nick Bencino S @NickBYT_]

@ToonHive Loving the crackdown on AI slop from all platforms.

[Nick Bencino S @NickBYT_]

@robertoblake He was bang on here.

[Nick Bencino S @NickBYT_]

@ashnichrist There's no doubt they'll integrate AI.

But I like the way he mentioned human perspectives.

Both can co exist and AI will likely elevate human creators.

[Nick Bencino S @NickBYT_]

@nealmohan @YouTube What I get from this is AI + human.

Yet everyone acts like it's AI or human.

[Nick Bencino S @NickBYT_]

@Lucasnguyenn93 What parts are you struggling with mate?

DM me and i'll help.

[Nick Bencino S @NickBYT_]

MrBeast's channel looks nothing like it did in 2020.

I used TubeAI to analyse all of his YouTube videos in the last 6 years.

Here are the 5 biggest changes:

[Nick Bencino S @NickBYT_]

YouTube is becoming Netflix.

It already passed Netflix in US TV viewing time this year.

and it just doubled the watch hours you need to get monetised.

Because YT wants 1 thing: viewers staying on the platform longer.

The fastest way to raise watch time per viewer is a series.

1 video ends, the next auto plays and one viewer watches 3-4 videos in a sitting.

YouTube already built the tool for this.

It's called Shows.

It turns your playlists into seasons and episodes with auto-play.

Turn your next playlist into a series.

[Nick Bencino S @NickBYT_]

@FacelessYTGrow My pleasure mate.

Will share as much data like this as I can.

Want to see people win.

[Nick Bencino S @NickBYT_]

@robertoblake TV style content is where it's heading mate.

[Nick Bencino S @NickBYT_]

@fyreinteractive This is why i'm massive on long form content and TV style shows tbh.

If you can make videos feel like a TV series you will keep people glued to the screen.

[Nick Bencino S @NickBYT_]

@frugalbc Whats the quality like and how do you capture hooks?

[Nick Bencino S @NickBYT_]

YouTube Shorts and long forms reach 2 different audiences.

Yet, channels posting both grow subscribers up to 41% faster.

Clip your best long form moments into Shorts.

There's a second audience waiting to find you.

[Nick Bencino S @NickBYT_]

@Brands_vant Most "title hacks" are tbh.

You have a finite number of characters so there's only a certain amount of things you can do with them.

[Nick Bencino S @NickBYT_]

Save this if you want to boost your YouTube titles.

I studied 105.6 million titles with TubeAI.

The results:

- Superlatives like "best" or "worst": +13% lift.

- Money amount: +10.7%

- Brackets: +9.1%

- ALL-CAPS word: +6.1%

- Number: +4.4%

- Second person: +2.1%

- Question mark: +1.6%

[Nick Bencino S @NickBYT_]

@market_anchor It has to.

[Nick Bencino S @NickBYT_]

@ByAlexdavid I have and it's doing very well for me.

[Nick Bencino S @NickBYT_]

@EliLanger My pleasure mate

[Nick Bencino S @NickBYT_]

ONE LAST THING

I reached 30k YouTube subscribers in 6 weeks.

I did this because I had access to data from 212 million YouTube videos.

If you wan't the same data to help you go viral, set up an account on TubeAI:

https://t.co/Ygl8TAjkgT

[Nick Bencino S @NickBYT_]

My Take

Mr Beast is making longer videos to optimise for TV viewers.

It's too much of a co-incidence he's increased length while YouTube's TV viewership is also up.

Longer videos also improve retention and YouTube recommendation.

Which is another reason why he's doing this.