nick papa

Helping 7–9 Figure Brands Grow Profitably Through Meta, Creative, and TikTok Shop | $90M+ Spent on Meta/TikTok Ads for Tesla, Colgate, Netflix & others

[nick papa @nickpapa0]

Right now is a great time to bring back winning ads from early Q4 if they fatigued during heavy sale periods.

Change messaging if needed, but ideal if you can relaunch as is and keep engagement.

Seeing these crush right now for my clients during Q5, apparel and others.

#Q5 #FacebookAds #MetaAds #CreativeStrategy #Ads

[nick papa @nickpapa0]

Give this strategy a shot and see how it performs for your brand.

If you’re looking for more actionable ideas to kick off 2025 strong, DM me “SCALE” or click the link in my bio to book a free consultation.⚡

[nick papa @nickpapa0]

Looking for a tried and true winner to close out the year and start 2025 strong?

This simple Facebook ad made $913,536.56.

Here’s how it was done:

🧵🧵

[nick papa @nickpapa0]

🚀 The result?
The campaign crushed from Day 1, scaled over several months, and became the foundation for future ads with a similar gratitude-first style.

[nick papa @nickpapa0]

@IstvanicMarin This. It's never a one size fits all approach and those who say it is are lying. Gotta test it for the specific brand to know for sure.

[nick papa @nickpapa0]

@adv_ceo Interesting. Is it a big gifting product or has anything changed around how it's messaged?

[nick papa @nickpapa0]

@jackinECOM Usually slow after shipping cutoffs until Christmas and then you should have a nice opportunity from the 26th until New Years where costs will be lower and people will be shopping again.

[nick papa @nickpapa0]

@iamtyfrankel @stripe @stripesupport Gonna check it out, appreciate it. Hope stripe makes it right for you.

[nick papa @nickpapa0]

@herrmanndigital Yep, seeing this as well

[nick papa @nickpapa0]

@Canerelpacino Seeing this recently especially in new accounts.

Launching upper funnel conversion events like ATC helped to offset costs pretty dramatically in some cases.

[nick papa @nickpapa0]

These are a few but it's not a one size fits all approach.

If you want some help crafting your post BFCM strategies to close the year strong, DM me "BFCM" or click the link in my bio to get some free insights to set you up for success through EOY and beyond. 🤝

[nick papa @nickpapa0]

BFCM (Black Friday Cyber Monday), the week of scaled ad spends and shopify checkout notifications 🛍️💰

Always a fun week, but what happens after the promos end?

🧵

[nick papa @nickpapa0]

3. Consider EOY incentives - If you want one final push before the new year, you can run an EOY promo to try and clear inventory. You can get creative with this to tie gifting into it, run buy x get y offers and e-gifts for last minute shoppers.