Nick Usborne

Copywriter, author, and instructor – with a strong focus on conversational writing and Emotional Intelligence

[Nick Usborne @nickusborne]

Today I’m launching a new course for digital content creators. It’s all about tapping into the unique strengths of story. All is revealed here… https://t.co/LqmBjiFpZo

[Nick Usborne @nickusborne]

Something new coming...

[Nick Usborne @nickusborne]

@karpathy Finally got my OpenClaw installed on a separate laptop, which it now inhabits and owns. Just started playing ... Feels like that ChatGPT moment...

[Nick Usborne @nickusborne]

The third in a series of 3 posts... https://t.co/JoABmz06YG

[Nick Usborne @nickusborne]

Most AI content sounds alike because writers use the same tools and prompts. See why going story-first helps your brand stand out in an AI-driven world. https://t.co/FwHmHDn67D

[Nick Usborne @nickusborne]

1,616,900 opinions of CMOs who have successfully communicated their brand through stories. This is a monster of a post with tons of data about the power of stories in marketing. https://t.co/kAvDzudKKU

[Nick Usborne @nickusborne]

It's like working with a freelancing coach for less than a dollar a day. https://t.co/BkXmUqmiCF

[Nick Usborne @nickusborne]

AI is scaling your content... but is it eroding your brand? Measure and prevent brand drift with a new KPI: the Narrative Integrity Score https://t.co/ejjwkEaIUd

[Nick Usborne @nickusborne]

This post is perhaps the best explanation so far of the problem I'm trying to solve for companies using AI at scale. https://t.co/QLl4lfGmU3

[Nick Usborne @nickusborne]

Just like it says in the headline, "If you don't know who you are, how do you know what to say?"  https://t.co/cOzlni3n5r

[Nick Usborne @nickusborne]

The unstructured use of AI creates generic content and accelerates brand drift. Learn why your authentic story is now your most valuable asset - and how to protect it. https://t.co/ws00B1p2ij

[Nick Usborne @nickusborne]

New data reveals a 76% focus on Narrative (what to say) but only a 7% focus on foundational Story (who you are) in AI prompting. Your brand is balancing massive tactical output on a tiny, fragile strategic base. https://t.co/h6lz1PrfVD

[Nick Usborne @nickusborne]

If you think using AI is bad for your brain, read this... https://t.co/ppKmU5DvLu

[Nick Usborne @nickusborne]

The first issue of my new newsletter on Substack - Dangerous Little Gods. If you like it, subscribe 😀 https://t.co/PujcJXjAne

[Nick Usborne @nickusborne]

Today is launch day for my new training program for marketing and communications teams. I’ve been working on this for months now, and finally feel ready to share it with the world. Check it out… https://t.co/Br2CKmthGa

[Nick Usborne @nickusborne]

Does your AI-generated content support your unique brand story, or undermine it? Big question worth thinking about...

[Nick Usborne @nickusborne]

A catchy reminder that when you use AI to generate content, you need to make sure the messaging isn’t off brand.

[Nick Usborne @nickusborne]

A short post... on messiness and ketchup... https://t.co/Dxg6veM0yQ

[Nick Usborne @nickusborne]

This has been fun… I just trained an AI to be an assistant and coach for my Sovereign Freelancer course. Read all about it… https://t.co/l11SOeQeJK

[Nick Usborne @nickusborne]

Told you... Sovereignty always wins. : ) https://t.co/edcgVKsMh0