Nick Werker

[Hridoy Reh @hridoyreh]

📂 SEO
┃
┣ 📂 Technical SEO
┃ ┣ 📂 Site Structure
┃ ┣ 📂 Crawlability
┃ ┣ 📂 Core Web Vitals
┃ ┗ 📂 Structured Data
┃
┣ 📂 On Page SEO
┃ ┣ 📂 Keyword Research
┃ ┣ 📂 Search Intent
┃ ┣ 📂 Title Tags
┃ ┗ 📂 Internal Linking
┃
┣ 📂 Off-Page SEO
┃ ┣ 📂 Link Building
┃ ┣ 📂 Digital PR
┃ ┗ 📂 Brand Mentions
┃
┣ 📂 Content SEO
┃ ┣ 📂 Topical Authority
┃ ┣ 📂 Content Clusters
┃ ┗ 📂 Programmatic SEO
┃
┣ 📂 Local SEO
┃ ┣ 📂 Google Business Profile
┃ ┗ 📂 Local Citations
┃
┣ 📂 E-commerce SEO
┃ ┣ 📂 Product Page SEO
┃ ┗ 📂 Category Page SEO
┃
┣ 📂 International SEO
┃ ┣ 📂 Hreflang
┃ ┗ 📂 Geo Targeting
┃
┣ 📂 Enterprise SEO
┃ ┣ 📂 Automation
┃ ┗ 📂 Governance
┃
┣ 📂 AI SEO
┃ ┣ 📂 Generative Engine Optimization
┃ ┗ 📂 LLM Visibility
┃
┗ 📂 Analytics
┣ 📂 Google Analytics
┗ 📂 Search Console

[Power Beast @powerbeastt]

A young student once asked a wise monk, "Master, how do I stop taking everything so personally?"

The monk smiled and said...

[SNY Giants @SNYGiants]

Jameis Winston gave Malik Nabers advice during his rehab process

Nabers asked him: "Why did it happen to me?"

Winston said: "Why not you? Why not go back to the bottom and try to find your way back to the top?"

[The SEO Guy @theseoguy_]

Here is how to structure your website if you want to rank for local SEO terms.

Most business owners have a homepage, an about page, a services page, and a contact page. That is it. Then they wonder why they are invisible in Google.

Your homepage is the most powerful page on your site. It should be optimized for your primary keyword plus your main city. If you are an HVAC company in Phoenix, your homepage H1 should be something like "Phoenix's Most Trusted AC Repair Company". Your meta title should have "AC Repair Phoenix" front loaded. Your URL is just your domain so that is already handled.

Write at least 500 words of copy on the homepage that naturally includes your keyword and location multiple times. Put your address in the footer.

Embed your Google Business Profile map. Link to your main service pages and location pages from the homepage.

Next you need service pages. One page for each major service you offer. AC repair gets its own page. AC installation gets its own page. Heating repair gets its own page. Each page should have the service plus your main city in the H1, meta title, and URL. Each page should have 500 plus words of unique copy explaining that service.

Now here is where most people stop. This is where you need to keep going.

You need location pages for every city you want to rank in. If you serve Phoenix, Scottsdale, Tempe, Mesa, and Gilbert, you need a separate page for each one. "AC Repair Scottsdale" gets its own page. "AC Repair Tempe" gets its own page.

Do not just swap out the city name and keep everything else the same. Google knows when you are doing that. Each location page should have unique copy that mentions landmarks, neighborhoods, and specifics about that city.

Talk about the weather patterns in that area. Mention the types of homes that are common there. Make it actually localized.

Now connect everything with internal links. Your homepage links to your service pages. Your service pages link to your location pages. Your location pages link back to related services. Every page should be connected to every other relevant page on your site.

Put your NAP in the footer of every page. Name, address, phone number. Same exact format everywhere.

Finally, build backlinks. Get listed on local directories. Get links from your Chamber of Commerce. Sponsor a local little league team and get a link from their site. Reach out to local bloggers. The more local links pointing to your site, the more Google trusts that you are a real business in that area.

This is the structure. Homepage optimized for main keyword plus main city. Service pages for each service. Location pages for each city. Internal links connecting everything. Backlinks proving you are legitimate.

Follow this and you will outrank competitors who have been in business 20 years longer than you.

[Charles Floate 📈 @Charles_SEO]

Which model you should use for each SEO task:

Coding - Claude Opus 4.5
Writing - Gemini 3
Research - ChatGPT 5.1 or Perplexity
Image Generation - Nano Banana Pro
Video - Veo 3.1

OpenAI is supposed to release another model that outperforms Gemini 3 this week though 👀

[SNY Giants @SNYGiants]

"Pressure is for the unprepared. I am ready every single week to play."

- Jameis Winston

[Jameis Winston @Jaboowins]

“The horse is prepared for battle, but victory comes from the Lord.” - Proverbs 21:31

[Noel Ceta @noelcetaSEO]

Everyone talks about crawl budget.

Nobody talks about rendering budget.

Google has limited resources to render JavaScript.

If your site requires too much rendering:

- Google doesn't render it fully
- Content stays invisible
- Rankings tank

Client's React site looked perfect. Google saw 30% of it: 🧵👇

[Andrew Hiller @hillerfit]

Some of the people you think are mentally tough are actually mentally ill.

[Preston Rutherford @PrestonRuther10]

CEO: Why the f*** aren’t we growing?

CMO: [Slacks screenshot of Meta ads account YOY]

CFO: WTF? That can’t be real.

CMO: I get we want “accountability” and “ROI,” but the obsession with short-term, bottom-funnel demand harvesting is causing us to shrink as ROAS slowly declines.

CEO: We need to increase the number of ads we launch.

CMO: We’ve already 10x’d the volume

CEO: Then we need more creative diversity.

CMO: We have. Our Meta rep says we’re crushing it.

CEO: We need a better offer

CMO: And take a bigger margin hit? Not wise.

CEO: How can this be? We���re spending more, reaching fewer people, hitting the same ones over and over. And ROAS is down?

CMO: Yup.

CEO: Just please don’t suggest broad reach brand building that has no measurable tie to revenue.

CMO: [sends screenshot of Huel case study]

CEO: What’s this?

CMO: Check this out. Sounds like they were seeing diminishing returns like us

CEO: So what did they do to fix it?

CMO: The exact thing you said we shouldn’t do: broad reach brand building.

CEO: Hmm - triggered rn

CMO: Why?

CEO: We can’t just convert our whole ad plan to ‘reach’. What if we’re just reaching randos who will never purchase?

CMO: That’s not what’s happening. We’re switching some of our existing spend, say 5% to start. The marginal return on that last 5% of spend is terrible, so it’s an easy transition.

CEO: Don’t understand. What do you mean by marginal return?

CMO: The marginal return on our ad dollars goes down for every additional dollar we spend. The first $100k acquires customers at, say, $25 CAC. The next $100k gets them at $50 CAC. The next $100k gets them at $75 CAC. If our profitability limit is $65 CAC, then every dollar in that last $100k tranche is actually unprofitable. We shouldn’t be spending those dollars on new acquisition.

CEO: Still don’t understand. Our customer acquisition cost IS $65.

CMO: That’s our blended CAC. It includes the customers we got for free and looks at total spend over total new customers as a single number. We need to understand the marginal return so we know when to pull back. By shifting some direct-response spend toward options that reach new people, we drive more incremental purchases and increase our marginal return.

CEO: Incremental, marginal—sounds like marketing fluff. Will we grow revenue and profit faster?

CMO: Thank you for calling my profession fluff. But yes, we’ll grow top and bottom line faster than not doing this.

CEO: Well butter my biscuits, let’s pop a wheelie and blow this popsicle stand!

CMO: Who are you?

[Noel Ceta @noelcetaSEO]

Changing URLs from /blog/2024/03/post-title to /post-title increased traffic 44%.

No new content. No backlinks. Just shorter URLs.

Yet 40% of sites still use categories, dates, and author URLs like it's 2008.

The great URL simplification that nobody's brave enough to do:

[Chris Long @chris_nectiv]

Whoa man. By using Ahrefs SEO data + Claude, it created an entire Keyword Universe.

It provided a tiered content strategy + universe visualization:

[Charles Floate 📈 @Charles_SEO]

Every podcast = backlinks.

- Show notes (DR50–70).
- Transcripts uploaded to blog.
- YouTube description with links.
- Guest cross promotion.
- AI Summaries+Links via Medium, LinkedIn Pulse etc etc

One 30-min podcast episode = 4–6 links baked in.

Stack 10 episodes (or even use AI to fake it these days) → that’s a campaign.

[Ahrefs @ahrefs]

Google just capped SERPs at 10 results.

That means no more 100-result pages. This change affects every SEO rank tracker, including Ahrefs.

Here’s what you need to know:

• Right now: Rankings beyond the top 10 will show inconsistencies. We’re still receiving updates for many keywords, but disruptions are expected.

• Longer term: Google’s update restricts access to deeper results. We can’t make any guarantees going forward, but we’re actively investigating options and will share clear next steps soon.

We know deeper rankings matter. They help you spot early progress, catch cannibalisation, and find new opportunities. We’ll do everything we can to keep visibility available and maintain top-class SEO data.

Search keeps shifting fast, especially with AI. This won’t be the last curveball – but our focus stays the same: giving you clarity and confidence to make your business discoverable where it matters most.

[Reads with Ravi @readswithravi]

The Four Agreements ‼️

[Dhanabalan @Dhanabalan1904]

Bookmark it.

[Neuron Powers 🧠 @neuronpowers]

Nervous System Regulation

[Book Therapy @Book_therapy223]

The Decision Tree of Action