Nico

Lead Consultant @TwoCirclesSport ex IMG Media. Auxerre c’est le Brésil. Views are my own, always.

[Nico @nicolas_buch]

😍😍

[Raphaël Leclerc 🌟 @RaphLeclerc]

Fin du Game #Paris2024

[Nico @nicolas_buch]

Very proud to be part of the team. Lots more to come! @GrandSlamTrack @TwoCircles

[Michael Johnson @MJGold]

I’m so proud to have launched Grand Slam Track yesterday. This is only the starting line! So many people have worked tirelessly over the last year to get us here: My @GrandSlamTrack staff, @WinnersAlliance (capital & operating partner), @TwoCirclesMade (fan research and commercial strategy). https://t.co/w1X0ZZ9Ejt (creative), @BenSosenko (PR & comms), and @aysworld (event marketing). WE’RE ABOUT TO CHANGE THIS GAME!

[Two Circles @TwoCircles]

🥇 We're thrilled to announce our partnership with an innovative new track league, spearheaded by the legendary @MJGold.

👀 Lots more to come ahead of kick off next year - bring on 2025!

https://t.co/zGpEp8KKDR

[Two Circles @TwoCircles]

🚀 Big news!

Two Circles has acquired @LetItFlyMedia, a US-based creative agency specializing in sports video production.

🚀 We are so excited to welcome our new Two Circlers. Watch this space.

[Nico @nicolas_buch]

J’y avais fait mon stage de 3ème et écrit un superbe article sur Kanga Akalé. ❤️

[Sacha Nokovitch @SachaNoko]

Info @lequipe

Le journal et le site « But ! » mis en liquidation judiciaire #Médias https://t.co/XyPnkDhgEU

[Nico @nicolas_buch]

😱😱

[TMC @TMCtv]

Pour le plaisir, tout simplement. 🔥🔥🔥🔥🔥🔥🔥

On se remet le but d'Elohim Prandi qui a changé le destin des Bleus. 🤾‍♂️🇫🇷

"Le shoot qui rentre dans l'histoire si ça fonctionne" dixit @gregmargotton 🗣️😍😍😍

/ @PGardent / @YassinNfaoui / @FRAHandball

[Nico @nicolas_buch]

An exciting new chapter ahead of us.
Great to be part of this incredible team @TwoCircles

[Two Circles @TwoCircles]

It’s business as usual today, as we continue to be the best we can be.

To support that, Two Circles has partnered with Charterhouse to fuel our next phase.

Thank you to all Two Circlers & our clients. Your support and trust mean the world to us.

https://t.co/KMpBWssHyq

[Two Circles @TwoCircles]

❓ How are sports fans ‘made’?

🏟️ In the first chapter of Two Circles’ Fan Insights Series, we explore why, how and when fans are created - critical to growth in the sports industry and beyond in the coming years.

5⃣ Welcome to the 5 Foundations of Fan Origination.

[Nico @nicolas_buch]

@anael_tw Ça couvre aussi la France ?

[Nico @nicolas_buch]

@TurnoverSPFL @martingrantross But the timing of the deal + existing Champions League deal until 2027 (€480m p/a) means they are comfortable.

[Nico @nicolas_buch]

@TurnoverSPFL @martingrantross 75m€ for EPL vs ~650m€ p/a for the full package of L1 rights. But C+ wouldn’t acquire all L1 matches.

[Nico @nicolas_buch]

@SachaNoko Smart

[Nico @nicolas_buch]

Super portrait par Matthieu Grégoire (⁦@Serguei⁩) dans ⁦@lequipe⁩ . Rare de voir les agents présentés de manière positive dans les médias. Rafraîchissant. https://t.co/qjn2K1UR0b

[Nico @nicolas_buch]

Why isn’t there a “sports immersive behind the scenes podcast series à la Drive To Survive” ?
You’d think a mic could be worn everywhere and the sounds recorded would give incredible proximity.

[Nico @nicolas_buch]

We just published a report on the future of sports media rights.

Some of the topics covered:
📊 The market forces in the media & entertainment industry
⚙️ The process of media rights value creation
🔍 15 guardrails to grow long-term media rights value

Access via thread below⬇️

[Two Circles @TwoCircles]

📈 Sports Media Rights’ Data Opportunity

As the pursuit of data and Customer Lifetime Value intensifies, how will sports media rights transform to drive new value for rightsholders and licensees over the next decade?

🧵 A thread…(1/9)

[Nico @nicolas_buch]

Is Twitter testing its audience’s willingness to pay by setting view limits ?
This reminded me of ⁦@benthompson⁩ ‘s article from 2021. https://t.co/FPLFEi6uMj

[Daniel Murray @Dmurr68]

123 years ago, two Frenchmen asked themselves:

How do you sell tires in a world without cars?

This is the story of The Michelin Guide, one of the most successful pieces of content marketing of all time.

Let's take a road trip. 🛞

[Nico @nicolas_buch]

@PierreR0ndeau Pas tout à fait exact sur les GAFAM. YouTube 2bn$/an (Sunday Ticket) et Amazon 1bn$/an (Thursday Night) sur la NFL. Certes dans le marché bien plus large des US 🇺🇸

[Nico @nicolas_buch]

Pretty interested to see how Apple+ will use the Vision Pro to enrich the sports viewing experience. Not for many initially but still.

[Tim Cook @tim_cook]

Welcome to the era of spatial computing with Apple Vision Pro. You’ve never seen anything like this before!

[Nico @nicolas_buch]

🍿

[All The Right Movies @ATRightMovies]

THE SHINING was released 43 years ago today. Not a huge success on its release, it has gone down as one of Stanley Kubrick’s most popular films and most influential horror movies ever made. The behind the scenes story is as outrageous as you might expect…

A THREAD

1/34