Nigel Goodwin

🎶 @thenewelectrics ⚖️ @marvelstudios

[Nigel Goodwin @niiiigel]

@austinmcraig All good, I feel like my replies got all messed up so hopefully they come out in some coherent order

[Nigel Goodwin @niiiigel]

@austinmcraig 5/4 forward for this type of thing in the next 5 years, I just don’t know that I see it.

[Nigel Goodwin @niiiigel]

@austinmcraig 4/4 Wild West legally speaking) but I don’t need to tell you about how well our legislature understands these issues and their ability to write coherent laws around them. And who knows, maybe somehow these types of policy decisions get fast tracked to where there is a path

[Nigel Goodwin @niiiigel]

@austinmcraig 3/4 immediately. You would almost need to sell this with a wink towards this type of application, which to me sort of defeats the purpose. There are plenty of policy questions to be had around this and areas where the law is not clear (or doesn’t exist - AI is still very much the

[Nigel Goodwin @niiiigel]

@austinmcraig 2/4 you are a marketing guy, but as soon as a company markets something in this way, using a clearly compelling use case but simultaneously an implicit means to skirting licensing deals and rights holders, they are going to get hit with litigation from all sides almost

[Nigel Goodwin @niiiigel]

@austinmcraig 1/4 And yeah, totally understand this and have read a lot on potential applications (admittedly nowhere near as much as I’m sure you have) - sounds very cool and I’m sure plenty of people would love this. The problem is the current legal framework will not allow it. I recognize

[Nigel Goodwin @niiiigel]

@austinmcraig 3/3 point to bring in consumers, but I just think established/trusted IP is going to win the bulk of consumers over new/unfamiliar content/yet *another* subscription.

[Nigel Goodwin @niiiigel]

@austinmcraig 2/3 streaming options, especially when the content is not going to be anything they’ve seen before/based on IP they’re familiar with/etc. I know you think the AI aspect, with its admitted ease and low barrier to entry (at least eventually) for creators, is enough of a selling

[Nigel Goodwin @niiiigel]

@austinmcraig 1/3 Yeah I think I just disagree, which is fine of course - I work in this space so spend a lot of my time thinking about these things and like fleshing things out. I don’t think the promise of good content is enough of a value proposition for people to spend money on alternative

[Nigel Goodwin @niiiigel]

@austinmcraig Like the Amazon spending a billion dollars example, that includes the rights to actually make a Lord of the Rings series. I don’t see any meaningful rights holder licensing anything to anyone for the purposes of creating AI generated content

[Nigel Goodwin @niiiigel]

@austinmcraig There’s also been plenty of backlash to somewhat innocuous (at least compared to this video) uses of AI as it is (see The Brutalist and others). Again, don’t doubt that this stuff will find an audience (it won’t be me) but the degree to which it actually disrupts isn’t as clear.

[Nigel Goodwin @niiiigel]

@austinmcraig I don’t doubt that new platforms will emerge to support this stuff and it will surely take some part of the marketshare but I’m not convinced it’s as sure of a bet to dismantle the industry.

[Nigel Goodwin @niiiigel]

@austinmcraig And who have no vested interest in literally anything to do with the Hollywood machine or its offshoots

[Nigel Goodwin @niiiigel]

@austinmcraig Yeah, I think what may be the most interesting aspect of the whole thing (aside from the thing itself) is the fact that these types of AI generated productions are essentially inevitable but also will be created exclusively by new players in the space

[Nigel Goodwin @niiiigel]

@austinmcraig @t2remake Yeah I’m not so sure - with AI being a main driver of the recent industry strikes, I don’t know if that’s the type of press/buzz that a legacy festival will be looking for

[Nigel Goodwin @niiiigel]

@therealchriswei just watch severance in the mean time and u will b happy