I've been working for Atos for over 20 years as a business/UX consultant, brand strategist and marketeer... and none of my extended family were ever really sure what I did for a living. Now thanks to our UEFA partnership they're all asking me about my job in football production🙄
Thanks Alex and Lorenzo for this interesting call. I will probably use this quote from Alex "rebranding tends to avoid (or help to overcome) post merger drift".
Join us at the next #BFIWebinar on 13th May 14:00 BST
Looking forward to discussing whether #rebrands add or destroy #brand value after M&A with Alex Haigh, Technical Director @BF_Institute & Lorenzo Coruzzi, Senior Consultant at Brand Finance
REGISTER: https://t.co/5HrYcxBqwj
Only about 1 in 4 transformations succeed, and the success rate is trending downward. Leaders need a new approach to organizational change. 5 key components:
#Worldline is proud to announce that YUMI, its latest #payment terminal, just won a #reddotaward in the “Product Design 2019” category by Red Dot. The jury praised its technical capabilities and aesthetic design. Read the #PR. https://t.co/OdbdI4kZVq
"There are four billion people watching the Summer Olympic Games, so the Atos brand is highly visible and there is no room for error." Future-Proof Brand Series: Martin Pietersen, Atos https://t.co/ldATpFSHXA
What do countries need to be competitive? At our #WEF2019 on youth and the future economy, Alain Dehaze from Adecco Group identified three key elements. Which do you think is the most important?