Abdullah (Nikolai Andre)

Creative Strategy︱Worked with 7-9 figure clients︱5 years of marketing experience

[Abdullah (Nikolai Andre) @NikolaiWriting]

One of the easiest ways to generate more sales from your content is to get your audience to do the selling for you...

This can also be a great way to boost your customer loyalty and LTV through the rooooooof.

And this is the strategy that I used for an influencer who I took from near zero to approx $300k-$350k generated while I was CMO, and we often made a lot of sales without pitching at all…

...And part of the reason is because some of our posts, videos etc were FULL of our buyers praising our product and sharing their success stories...

I knew what to say in the content to make lots of people leave reviews like that without ever needing to ask them to do it.

Obviously, a good product is needed to make this happen…

But that’s actually not the most important part.

Because when it comes to things like courses or supplements, whether or not it’s “good” heavily depends on if people use/implement it…

And then, and here's the part almost no one talks about...

...whether or not they KEEP using it without getting demotivated because it's taking too long to get results...

(Btw, one of the ways to avoid this "demotivation" and build a real brand is to not sell your product as a miracle in a bottle that cures cancer, just wanted to mention that...)

So I fixed this problem in 2 ways:

1) We continued selling the "big idea" behind the product over and over and over and over, until it was basically famous in that niche...

Even after they bought, we kept hammering it oooooover and oooover to our buyers...

And when you do this, customers go from being merely customers to being truly SOLD...

And then they sell other people on it, their friends, anyone looking at the comments on your posts, etc...

Especially when they feel they've got a great product and you don't pitch that much: they almost feel a moral need to go out of their way to do the pitching FOR YOU if you won't do it...

At least, that's what happened with us lol.

2) Don't just sell the end outcome becuase it takes loooong to get it most of the time...

Sell a quick win or feeling that they can IMMEDIATELY identify.

Placebo does a lot of work here, although you shouldn't literally juts sell placebo effects if you have a conscience (or if you don't want to get wrecked by regulators)...

...but that being said... placebo can basically boost whatever short term effect you can ethically market to your customers...

Our product for example allowed them to smash their PR reliably in the gym in the FIRST session... or at least the 2nd/3rd...

Don't ask me how, becuase I don't make money selling it anymore lol.

The "placebo" effect aids with this because that inbuilt belief and motivation to smash the PR that we installed via the marketing actually helps them to do it...

And many people COULD smash their PR but they just don't know it.

The product was also rly good and actually reliably helped them do it so it wasn't fluff.

To summarize...

These 2 things combined can have the effect of turning customers into loyal spokesmen and REPEAT buyers...

Boosting brand awarness, positive social proof, repeat purchases, LTV...

...AND even your ROAS indirectly because of the reputational effect.

So it's a kind of flywheel effect that can build your brand and make all your marketing efforts more effective.

Pretty awsome.

Oh, and here's a bonus for you:

...install a mechanism to generate testimonials at the point of the "quick win."

So the moment they get a quick win, they start selling for you, and in the process they sell themselves more on your brand too which can boost their overall LTV.

There's too many things you can do lol...

This is why I can't just limit myself to being a pure creative strategist and think of myself much more as a growth marketer with a copywriting superpower...

Yes, CS is the primary driver of traffic / acquistion, but there's so many levers you can pull to multiply the value of that traffic and turn it into compounding returns...

It's a truly awesome game with so many opportunities...

If you could only see them ;))

BTW, I'm the guy who sees them... if that wasn't obvious.

Alhamdulillah

[Abdullah (Nikolai Andre) @NikolaiWriting]

One of the things Alen told me that stuck with me was just a Discord msg he probably forgot about a few minutes later

I was architecting a low ticket offer for someone, and I was basically asking…

Do you think this offer can work?

I thought the idea for the offer was kinda lame.

But he said yes… it’s (always) about positioning.

And that just clicked and stayed with me.

You remember how Iman Ghadzi did that “content flywheel” offer, made like 8 figures from it from what I heard…

And the whole idea was literally just “make YouTube videos”

But because of how he positioned it around the idea of a flywheel, this compounding cash, this systemized long-form sales process divided into chunks and pieces…

…All that positioning work made the offer hit hard.

The thing is, this isn’t about lying or misrepresenting your product…

It’s about presenting it from a new perspective that genuinely gives your audience a new and valuable insight into what that thing actually is…

And then, since you’re the first one to give them that perspective…

Your whole offer suddenly feels novel and exciting…

…Like something totally different.

When it came to the offer I was working on, it came down to selling an evergreen webinar funnel to marketers…

And we both know that webinar funnels are the furthest thing from the hot, new exciting thing in 2026.

But I didn’t call it evergreen webinar funnel, I called it 3 Hour Ascension, and positioned it around several components, one of which can be genuinely eye opening...

- Turn low-ticket buyers to high ticket clients in 3 hours or less on autopilot

- Buyer advantage: it’s easier to sell high ticket to someone who’s already bought (this one isn’t that novel)

- Buyer momentum: you’ve already created buy-in and buyer momentum… so strike while the iron is hot… ascend them INSTANTLY, not in days from now on a call or webinar.

This was the unique problem: “you’re getting people sold and into momentum, then you throw away that momentum by getting them to book a call in days from now, and then they can look at competitors, ask AI, cool off, forget half what you said, this and that…”

...The cool thing is, marketers already know from experience that momentum matters, that's why they build funnels, so this philosophy of momentum doesn't feel abstract.

- Ascension bridge: a sequence of belief shifts that primes them to buy high-ticket in just 45 minutes

Shoutout to Daniyal Abbas for helping me a lot with this btw, he's a monster marketer allahummabarik

This offer is now live and converting on paid traffic.

I didn’t actually build the page that the client is driving traffic to, but I did do the positioning work, the angle, sales arguments, etcetera...

Basically the foundational building blocks of an offer.

Anyways, the next time someone gives you an offer and it sounds like something you heard 100 million times…

Just take a look at the individual components of it, ask yourself what makes them uniquely powerful…

Then ask yourself what unique problems they solve that other solutions don’t address…

And you might be able to find a whole new market position for that offer.

This is also one of the ways that freelancers get inbound clients via building a brand…

The first impression people have of them is, “oh, another copywriter”, or “creative strategist” or whatever, along with whatever credentials they produce…

Then after seeing their content for a while they see the components of their thought process and work, and that creates differentiation.

Other examples…

- Alen Sultanic did not invent low ticket offers, but this competing on economics thing, customer engine and profit engine, self-liquidating offer, etc…

This is all positioning work that opened people’s eyes to what that thing actually is, the components of it that make it so powerful and unique.

- Some big commodity brand is positioning their drink as an "[common ailment in the US] fighter" which they are pretty much alone in doing, other brands just mention it in passing as a benefit...

And it's driving insane rev. Just one of their statics with the headline [NO MORE X AILMENT] has over 90k spend. I was gonna write for this brand but their marketing is (as is unfortunately the case with many eCom commodity brands), quite exaggerated and sometimes feels like you're being sold the newly discovered cure to cancer...

So I didn't end up doing it

- AI Arbitrarge which scaled up to $7M/month, the whole positioning is in the name.

Cool, what's some other good examples you've seen, or maybe done with your own offer builds, ads etc?

[Abdullah (Nikolai Andre) @NikolaiWriting]

@RobinWBH Im writing this from a piece of tech, does that count?

[Abdullah (Nikolai Andre) @NikolaiWriting]

I disagree because all the nuances and complexity are in what makes these things "good."

There's thousands of hours worth of education for what makes a good product, good ad, good offer etc...

I'm ot selling a course lol, but this is just kinda oversimplified IMO, kinda like me saying, heart surgery is so easy, dont go to med school... Just put the pointy thing in the heart, twist it, and there ya go

[Abdullah (Nikolai Andre) @NikolaiWriting]

I think creative strategists who only know how to copy winners are missing out on some big opportunities… especially if they sell to aware markets.

It’s obviously good to model what’s working, and it’s always gonna lead to the easiest wins…

But the thing is, when you’re the FIRST to discover something that works, it’s like being the first to tap into oil versus the 1000th guy to show up to get some.

So you can build a whole oil rig before anyone even catches on.

Beyond that, every angle has a TAM: a segment of the market that it resonates with, speaks to, captures etc…

So let’s say you’re selling a commodity in eCom and most of your market is already aware, as is the case with mushroom coffee, matcha, and stuff like that…

…Well, they’re already aware of the problems and benefits and whatnot, but what they’re not aware of is why should they choose your brand over the 100 other ones?

The big mammoth brands answer to that is:

Hammer the same benefits and angles that always worked, along with “we’re the biggest, the baddest and the best” in not those exact words…

…But every now and then, there comes along a challenger brand that just SLICES through the noise like fruit ninja…

…grows at a crazy rate…

…and eventually takes its place along with the titans in their market.

And a lot of the time that’s because they’re saying something different.

They’re leading with a benefit nobody’s talking about…

Some unique part of their process.

And it works BECAUSE nobody else is talking about it.

Nobody else is using that angle, leading with that benefit, highlighting that part of their process…

And that unlocks a whole new entry point into the market.

I know one commodity brand that has an ad with 90k spend which is built entirely around positioning the product as fighting [common ailment in the US]

They've got mulitple agencies in the account, running over 500 Meta ads, so it's quite big.

They’ve got a bunch more ads around the same angle, maybe others with even more spend…

And it’s also the 2nd word in the headline on their landing page.

Every other brand just kind of mentions it in passing as a supporting benefit…

See how that works?

So the point is, although copying what works does of course…

“Work…”

Just remember not to take the “creative” out of creative strategy ;)

[Abdullah (Nikolai Andre) @NikolaiWriting]

Am I the only one more amazed by what this video shows about the Qur’an than by the AI account growth?

The Qur'an was sent to prophet Mohammed sallalahu alayhi wa salam, who couldn't read or write, and recited it all audibly in stages over 23 years, yet it's packed with so many gems like this and is free from contradictions or errors... even modern science confirms the descriptions of the earth, universe, heavens etc in the Qur'an. There's thousands of miracles to look at.

I hope I don't sound like these internet preachers who are in every random cat video trying to convert ppl but I felt this was on topic lol...

Anyways islam changed my life, I love islam <3

[Abdullah (Nikolai Andre) @NikolaiWriting]

I turned away a $12K deal when I had about 90 bucks in my bank account.

Let’s take a trip down memory lane…

I’d just been “thrown” into a random country by accident with no connections, and I couldn’t afford a hotel let alone a flight ticket…

So I slept in trashy hostels for 8 bucks a night (astaghfirullah, I probably should have slept outside)...

And yet, I turned away this deal despite having zero clients at the time.

Now… why would anyone in their right mind do such a thing?

Well, it has to do with values, you can put the pieces together...

And I am muslim so I believe that Allah is Ar-Razzaq (the provider).

Either way, I had a laptop and I had marketing skills, so I got to work...

I was so energized and motivated back then, I used to run through the street because I couldn’t contain myself.

And sometimes I would go to the park and kickbox the daylights out of a metal pole, which didn’t hurt because of my years of conditioning.

I smashed coffee for a while, yogurt that tasted awful and some eggs, then I’d work…

Then, one day…

I started closing thousands of dollars, one deal after another…

And yeah…

I know that’s a bit of an abrupt transition, but that’s just what happened.

One day I was broke, and the next day?

Life changed.

Now I sat in a hotel lounge, smashing fancy lattes and cappuccinos, eating seafood risotto in between work sessions…

And running to the masjid on the other side of the streets whenever the adhan came.

A few weeks prior, I was sleeping on the bench outside that masjid the first night I had arrived in that city - wondering where I was gonna sleep…

Now I was sitting in the hotel across the street having closed over $10K, seeing that bench through the window…

Thinking about the night I sat up and made du’a for rizq because I couldn’t sleep with my feet dangling off of a bench.

The waiter came and asked me how I like the city…

He always smiled when he saw me because I tipped heavily.

And with a smile I told him, “I don’t like it – so I’m leaving soon”

About a week later I was sitting in the airport lounge in Mumbai, closing another deal over WhatsApp…

Then the next day I’m in Bangkok with my mom…

And a week later we’re in Indonesia on a tropical island…

Which, by the way, I’m still living in now… it’s the best place I’ve ever been. I even got married here, allahummabarik

Looking back now…

I’m grateful to Allah for that time in my life.

Alhamdulillah

[Abdullah (Nikolai Andre) @NikolaiWriting]

X grandpas in 2086:

I used to reply to people for 8 hours per day son, I gained 9000 followers...

SON: But how much money did you make?

GRANDPA: *collapses onto the floor*

[Abdullah (Nikolai Andre) @NikolaiWriting]

@Sanwerrs_AI You could technically say that, but I've been seeing some AI guys preaching "launch 100 AI ads" so idk what defines volume these days lol

[Abdullah (Nikolai Andre) @NikolaiWriting]

I took one offer from $2k/m to $38k generated in 30 days with Meta ads…

And I know everyone’s preaching volume right now but most of that was driven by just ONE ad haha

Granted we tested like 10 different ad copies or smth

I don’t disagree with the volume thing, I just think…

Pump out a volume of BANGERS not a volume of SLOP

[Abdullah (Nikolai Andre) @NikolaiWriting]

One of the things Alen told me that stuck with me was just a Discord msg he probably forgot about a few minutes later

I was architecting a low ticket offer for someone, and I was basically asking…

Do you think this offer can work?

I thought the idea for the offer was kinda lame.

But he said yes… it’s (always) about positioning.

And that just clicked and stayed with me.

You remember how Iman Ghadzi did that “content flywheel” offer, made like 8 figures from it from what I heard…

And the whole idea was literally just “make YouTube videos”

But because of how he positioned it around the idea of a flywheel, this compounding cash, this systemized long-form sales process divided into chunks and pieces…

…All that positioning work made the offer hit hard.

The thing is, this isn’t about lying or misrepresenting your product…

It’s about presenting it from a new perspective that genuinely gives your audience a new and valuable insight into what that thing actually is…

And then, since you’re the first one to give them that perspective…

Your whole offer suddenly feels novel and exciting…

…Like something totally different.

When it came to the offer I was working on, it came down to selling an evergreen webinar funnel to marketers…

And we both know that webinar funnels are the furthest thing from the hot, new exciting thing in 2026.

But I didn’t call it evergreen webinar funnel, I called it 3 Hour Ascension, and positioned it around several components, one of which can be genuinely eye opening...

- Turn low-ticket buyers to high ticket clients in 3 hours or less on autopilot

- Buyer advantage: it’s easier to sell high ticket to someone who’s already bought (this one isn’t that novel)

- Buyer momentum: you’ve already created buy-in and buyer momentum… so strike while the iron is hot… ascend them INSTANTLY, not in days from now on a call or webinar.

This was the unique problem: “you’re getting people sold and into momentum, then you throw away that momentum by getting them to book a call in days from now, and then they can look at competitors, ask AI, cool off, forget half what you said, this and that…”

...The cool thing is, marketers already know from experience that momentum matters, that's why they build funnels, so this philosophy of momentum doesn't feel abstract.

- Ascension bridge: a sequence of belief shifts that primes them to buy high-ticket in just 45 minutes

Shoutout to Daniyal Abbas for helping me a lot with this btw, he's a monster marketer allahummabarik

This offer is now live and converting on paid traffic.

I didn’t actually build the page that the client is driving traffic to, but I did do the positioning work, the angle, sales arguments, etcetera...

Basically the foundational building blocks of an offer.

Anyways, the next time someone gives you an offer and it sounds like something you heard 100 million times…

Just take a look at the individual components of it, ask yourself what makes them uniquely powerful…

Then ask yourself what unique problems they solve that other solutions don’t address…

And you might be able to find a whole new market position for that offer.

This is also one of the ways that freelancers get inbound clients via building a brand…

The first impression people have of them is, “oh, another copywriter”, or “creative strategist” or whatever, along with whatever credentials they produce…

Then after seeing their content for a while they see the components of their thought process and work, and that creates differentiation.

Other examples…

- Alen Sultanic did not invent low ticket offers, but this competing on economics thing, customer engine and profit engine, self-liquidating offer, etc…

This is all positioning work that opened people’s eyes to what that thing actually is, the components of it that make it so powerful and unique.

- Some big commodity brand is positioning their drink as an "[common ailment in the US] fighter" which they are pretty much alone in doing, other brands just mention it in passing as a benefit...

And it's driving insane rev. Just one of their statics with the headline [NO MORE X AILMENT] has over 90k spend. I was gonna write for this brand but their marketing is (as is unfortunately the case with many eCom commodity brands), quite exaggerated and sometimes feels like you're being sold the newly discovered cure to cancer...

So I didn't end up doing it

- AI Arbitrarge which scaled up to $7M/month, the whole positioning is in the name.

Cool, what's some other good examples you've seen, or maybe done with your own offer builds, ads etc?

[Abdullah (Nikolai Andre) @NikolaiWriting]

@nabeelazeez @dropkickcopy @copylaunchpad Haha thats super creative

[Abdullah (Nikolai Andre) @NikolaiWriting]

You know the problem with needing to hire a specialist for everything in your business…

When things don’t work out, they might throw accountability around like hot potato

“It’s not the creative brief, it’s this guy’s copy”

“Ain’t the copy it’s the landing page…”

“Nah bro, the guy running the traffic is just a human car crash”

And if you YOURSELF haven’t done all their roles at a high level…

How can you tell what the problem is?

You can’t, because it takes a senior to spot a junior :)

I just full-stacked because I didn’t want to rely on all these different people for results…

So I’ve architected, crafted and launched successful offers…

Done full-length funnels, pages, VSLs, etc…

Pulled 6 figures via email…

I run the ads…

I can do everything, with copywriting and deep understanding of psychology being the superpower that makes all the above accessible...

Which means I can actually take full accountability for scaling a brand.

[Abdullah (Nikolai Andre) @NikolaiWriting]

@KevinSzabo14 This is something many copywriters don't get, so they just copy what big brands are doing in terms of hooks...

Not realizing that the first line of their post or their email SL or whatever is NOT their hook..

It's the NAME that stops the scroll

[Abdullah (Nikolai Andre) @NikolaiWriting]

X grandpas in 2086:

I used to reply to people for 8 hours per day son, I gained 9000 followers...

SON: But how much money did you make?

GRANDPA: *collapses onto the floor*

[Abdullah (Nikolai Andre) @NikolaiWriting]

@maxkalashnikoff Maybe 1. is actually telling ppl how to go viral on twitter