@pxue Hey Paul - Followed you for a long time but I'm a bit of a lurker. My agency https://t.co/HiQdC7jI5R specializes in B2B - Let me know if you'd like to chat
EEAT is a faith == the belief in the SEO community that adding author profiles and a few badges to your page actually fulfils an algorithmic factor and that Google will pick your "more EEAT" site over another. I think we strongly agree on this btw
Agreed that CTR/bounce (engagement) is the real measure
Appreciate the detailed reply here, I am learning!
BTW - I am certain duplicative content is a problem; I'm less certain on where Google draws the line between semantically-related content, synonymous content and overlapping ("cannibalizing") content.
I see three scenarios:
1. Duplicate content - I've published "phone answering service" twice
2. Synoymous Content - I've published "phone answering service" and "phone reply service"
3. Semantically-related Content - I've published "phone answering service" and "small business call answering service"
Scenario 1: Agree, duplicate content. I don't think of this as cannibalization (as opposed to just simple duplicate content)
Scenario 2: Partially agree - If SERP is the same, I understand cannibalization. If SERP differs (say 50% overlap), it stands to reason that Google can easily select the most semantically-relevant article from the two options, as it has already done it elsewhere on the SERP
Scenario 3: This is where I see cannibalization most talked about and where I'm unclear on exactly what "rules" the SEO community collectively believes Google follows here. Similar to scenario 2; if the SERPs are similar but have differences, that implies Google is able to separate relevance levels elsewhere on the SERP between pages; why can't it do it just because 2 relevant pages are on the same domain?
RE: Ranking empty pages - Only relevant as I'm questioning where Google's decision on relevance stops and ends - Maybe it really is page title & URL, but brings me back to my scenarios above!
EEAT is a faith! Why not cannibalization?
1. Google can rank empty pages
2. Google can rank the same domain twice on the same SERP
3. If Google can't decide which of 2 pages from a given domain to rank for a keyword, why would it rank neither?
W/ the above in mind, I don't have a strong theory for why cannibalization should exist/create a problem
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Driven them all
Cayenne with the right spec (rear axel, PDCC etc) drives like a 911, range rover is like driving a boat in comparison. With alcantara + full leather package, the interior will be nicer than range rover too (sport seats tho, not as comfortable). Coupe model is much better looking than the base.
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BMW is meh, interior falls short