Nir Zohar

Father of 4 beautiful kids. President @Wix, Chairman @ the Israeli Growth Forum. Board member @Fiverr.

[Nir Zohar @nirzo]

A brand new business line for creators on @DeviantArt.

[Liat Karpel Gurwicz @LiatKarpel]

Big milestone for @DeviantArt today! We’ve officially launched Arts & Crafts - our first modern physical monetization product and a brand-new business line.

Historically, creators could only monetize digital assets on-platform. To sell physical art, they had to go elsewhere, resulting in lost revenue and fragmented audiences.

We’re solving that. Creators can now manage physical listings, custom shipping profiles, order requests, and tracking - all in one native flow.

This expands our business model and positions us to capture new market share in the physical commerce ecosystem. Incredible work by the team to get this live.

Read the full announcement: https://t.co/1fJO7sJaat

#DeviantArt #CreatorEconomy #Ecommerce #ProductLaunch

[Nir Zohar @nirzo]

Wix and @Base44 were just named strategic partners in @OpenAI’s Codex Enterprise launch.

Codex users can now use the official @Wix plugin to connect to Wix Headless and move from idea to a live business in one flow. No stitching together, no separate tools for hosting, commerce, payments, bookings or customer management.
With the @Base44 official plugin, users can turn ideas into a fully functional custom app, no code needed.

A lot of companies are helping people build faster. We’ve been building the infrastructure that helps those businesses actually run.

That’s where Wix and Base44 fit naturally, and why this partnership matters.

[Nir Zohar @nirzo]

Sharing here the message @Avishai_ab just sent to the whole Wix team:

Today is a sad day for me. We have made a very hard decision.
We are reducing the Wix team size by roughly 20%. It is one of the hardest decisions I have had to make, but I am confident it is the right one, and I will explain why.

Before I go into anything else, let me say - this is a very hard decision because I will be saying goodbye to many people who have worked with me for years, many whom I call friends, people I trust and respect, friends who poured their energy and talent into Wix. Team members I know personally, and team members I never had the chance to meet, but whose commitment and contribution I have witnessed.

So thank you. Thank you for the effort, for the talent, for the passion, and for the friendship.

We are doing this as a company-wide change, a decision that will impact the entire organization, driven by how we need to operate going forward.

Why are we doing this?
The first reason is the Shekel/Dollar rates. In the past few quarters the exchange rate between the Shekel and the US dollar has shifted significantly as the Israeli Shekel strengthens against the US Dollar almost every day. As the majority of our teams are Israel-based, a very meaningful portion of our costs are shekel-denominated, while our revenue is largely dollar-denominated. This creates a structural pressure on our ability to operate at our current scale. It is a reality that directly shapes what is sustainable for our company.

The second stems from the fast evolution of AI capabilities. We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s. This is not just about adopting new tools - it is about rewiring how companies are built, how they think, how they manage and how they operate. Companies that embrace this change will not only build faster; they will build things the previous generation literally could not have imagined.

We are already taking concrete steps in this direction. As you know, we've recently introduced new roles like Xengineer and Creators, designed from the ground up around AI-native ways of working, a meaningful step towards the kind of company we are becoming.

It also means we need to become a faster, leaner, and flatter organization. We are moving to a structure with fewer levels between any member of our leadership and the most junior person on the team. Fewer layers means faster decisions, clearer ownership, and less distance between the people setting direction and the people building the product - but it also means a smaller number of people.

It is clear to us that in this new era, companies need to make this change in order to lead and compete or risk falling behind.

We are choosing to compete.

It is a painful change, a change that touches the lives of many, but I truly believe we have no other choice - we must evolve.

To those of you who are being let go
I want to once more say: Thank you.
Those who are affected will be contacted in person, directly, and we will do everything in our power to handle each conversation with sensitivity, respect, and the care you deserve, you will also be granted personally curated separation packages.

Many of you have given years to this company and built things we are genuinely proud of. I am personally grateful for what you've created, for the culture you've shaped, and for the trust you placed in us. More than anything, this decision was about the shape of the company we need to become. We own that - and we own the responsibility of supporting all of you through what comes next.

To those of you who are staying
What happens in the next few days matters. The people leaving this company are your colleagues, your friends, people you've built things with. They deserve to walk out of here with their heads held high, knowing that their work was real and that we recognize it. Please treat them with the respect they've earned. How we say goodbye says as much about who we are, as anything we've ever built together.

Our broader commitment
Before anything else, our commitment is to our users - to make the hard decisions so Wix continues to be the company that helps them succeed. We work for our users.

Millions of people run their businesses on Wix. Their world is also changing, also uncertain, also shaped by the current shifts. They rely on us - our reliability, our innovation, and our commitment to their success.

The responsibility does not stop with our users - behind every Wix shareholder is a real person whose savings, pension, or investment is tied to how we perform. We take this responsibility very seriously.

If we do not make this change, we will be failing our responsibility to our users, our shareholders, and our employees. In the long run, what is best for our users is best for our employees and best for our shareholders.

Today's decision was made to ensure we are here for our users and our shareholders, you among them, stronger and more capable, for years to come. We are doing this today because we are committed to building a company that is healthy, durable, and positioned to lead.

We will come out of this faster, stronger and better equipped for this new era.

Avishai

[Nir Zohar @nirzo]

Built in one go with @Base44.

[Nir Zohar @nirzo]

I was thinking about how much work it used to take to create a beautiful website.

Even for a surf school, you’d need design, copy, images, booking, products - and probably a good hero video to make it feel alive.

I created this with @Wix Harmony, a few minutes later, the whole thing was already there - lessons, courses, bookings, products, and a design that actually captured the vibe.

For the hero, I wanted a moving visual, so I switched to Wixel, created a video from a short prompt, and added it to the site.

Pretty amazing how easy this is becoming.

[Nir Zohar @nirzo]

@karpathy A truly visionary AI leader is joining one of the most innovative companies in foundational AI. Good luck!

[Maor Shlomo @MaorShlomo]

We blew past $150m arr, two months after we announced $100m

I’m doing my best right now to think strategically about how to take us to $1b, get there sooner than later.
It’s not easy at all, but I have a great gang to power through it with.

Some surprising learnings -
1. Not much is different between 5m arr - 50m arr - 150m arr.
You still get the best product feedback from users around you / people who feel comfortable with telling you the elaborated truth, no matter how many millions of users you have.

2. Once you have decent traffic, optimizing is really easier at scale - for most experiments we run we already have an answer in 2-3 days, which is really valuable when you’re looking to optimize for product velocity

3. There’s really no need for a large eng team. I thought that by the time we hit $100m run rate we will have to triple the team. We didn’t

4. Adding more features many times results in a worse experience for users, and a cluttered interface. Opening up new use cases for your audience has a much bigger impact as you scale.

[Nir Zohar @nirzo]

https://t.co/bIGc90zhDX

[Nir Zohar @nirzo]

Nice piece in @FortuneMagazine on @MaorShlomo's solopreneur journey.

He built AI agents to handle almost everything: product feedback, QA, marketing content.

Then shut down the customer support bot because he actually wanted to read those tickets himself, to stay close to the product and users.

That says everything you need to know about him.

"I'm a product person. But eventually, in order to actually scale this and make this a company that people might someday remember, I need help."

We're glad to be that help.

Worth a read (link in the replies)

[Nir Zohar @nirzo]

Our CMO, @omershai, is the ultimate early bird - 6am meetings are just his reality. So he built an agent with @Base44 that sends him a briefing the night before.
That's just Omer being Omer - always one step ahead, always using the best tools available.
The marketer of the future doesn't own one skill - they own the whole stack. Strategy, creative, data, execution.
AI doesn't replace that person. It's what finally makes that person possible.
@BusinessInsider
https://t.co/eaWSVI8ccw

[Nir Zohar @nirzo]

Good read

[Avishai Abrahami @Avishai_ab]

https://t.co/bz5AETyvh0

[Nir Zohar @nirzo]

Great results, kudos @MaorShlomo and the @Base44 team

[Maor Shlomo @MaorShlomo]

Based on @Similarweb, @Base44 is winning market share of approximately 40% in the US.

Starting from literally zero, 15 months ago.

now onwards to replicate what we’ve done in the US for the rest of the world

[Nir Zohar @nirzo]

Honestly one of the most useful things I've seen in a while, made with @Base44 SuperAgent.

Forward any WhatsApp messages to organize your life. Birthday invitations. School events. Important dates. Even images.

The agent extracts the details and adds everything directly into your calendar automatically. If it's related to the kids, it automatically invites whoever you set it to, no extra steps needed.

It takes 5 minutes and saves you so much time.

The prompt: "I'm going to send you WhatsApp messages that need to be added to the calendar. Extract the relevant information from each message (it can be text or an image) and create calendar events in my Google account. If the event is related to my kids, also invite my wife automatically."

Once you start using AI this way, going back feels very manual.

[Nir Zohar @nirzo]

Wineries today need to generate and grow multiple revenue streams.

Not just sell wine.
Memberships. Tastings. Events. Subscriptions. Online orders.

The challenge is that building all of this digitally used to take real time, money, and technical overhead.

With @Wix Harmony, winery owners can go from idea to working experience much faster - using AI to build and adapt the business as they grow.

We’ll be at the Wine Sales Symposium on May 13 talking about exactly that.

[Nir Zohar @nirzo]

A cool thing in @Base44 right now:
Take a @figma design.
Paste the link.
Within minutes, you have a working site.
Here’s the exact flow.
A design in Figma becoming a real product in Base44.

[Nir Zohar @nirzo]

Thats amazing @allonbloch, Kudos!

[Mark Tluszcz @marktluszcz]

Great recognition for @allonbloch & @khealth👇

Allon named to Becker’s Hospital Review Great Leaders in Healthcare 2026 list. @BeckersHR is the industry’s preeminent source of information.

https://t.co/Jo2W5wbaWU

[Nir Zohar @nirzo]

The @Wix design team had a problem. Instead of waiting for someone else to solve it, they built the solution themselves on @Base44.

Meet @BrikInfo54121 an agentic platform that turns a plain-language brief into a full, production-ready motion system. One that scales across formats, brands, and use cases. Built for the complexity of designing at Wix.

Our 300 designers needed this. Now they decided to share it.

This is a great example of how advanced AI tools can really change how teams work and give non-developers access to solving needs end-to-end. Still in beta but really cool capabilities.

https://t.co/URwVRXZDk4

[Nir Zohar @nirzo]

Happy Birthday @Avishai_ab...for me the best combo of a partner & big brother (though I'm not sure if you are willing to be a Zohar or I could fit in being an Abrahami).

[Nir Zohar @nirzo]

Very interesting approach...

[Maor Shlomo @MaorShlomo]

We’re introducing a new model benchmark.
And it’s a different kind of benchmark. (Basemark? Vibench?)

A different kind because it’s breathing, constantly updated from millions of builders. Not a closed set of tasks.

For a while now the public benchmark have not been really useful. Many models scoring high on benchmarks with very low real world usability

So we’re introducing to the world a new benchmark that we’re using internally and found extremely useful.

Our benchmark is basically how satisfied millions of users are when using different models.

IMO it’s the closest measurement to how useful a model is in real world use cases.
This metric is also correlated with our own business metrics - conversion, retention, etc.

We called it the frustration meter.
It’s automatically analysing millions of messages daily
It detects bug loops, repeated requests, etc.

We use this to benchmark every model we consider shipping. Not by asking "did it generate correct code." By asking "how did the builder feel after using it."

it’s a good benchmark to measure model degradation. So far in the past few weeks we haven’t found any.

Here's where the top models stand right now, ranked by average frustration score (scale 1 to 5, lower is better):

opus 4.6 - 1.3
sonnet 4.6 - 1.4
opus 4.7 - 1.5
gpt 5.5 - 1.5
gpt 5.4 - 1.6
Gemini 3.1 - 2.2

For app building, Opus 4.6 seems better than 4.7 to a lot of builders. We ran Opus 4.7 50/50 against Opus 4.6 across over 10,000 apps. Frustration riseed by 43%. Turns per request by 19%.

Gemini 3.1 don’t perform well at the moment, I left out of the graph as it made it unclear due to it’s rapid changes in this benchmark.

Quick note - this is all aggregated data, and do not involve reading individual or identifiable conversations.

We’ll keep tracking it and I’ll share it from time to time.

[Nir Zohar @nirzo]

A website should tell a story.

So I played with an idea:
A kids’ bookstore where a mom and her children walk in… and every book opens a different world.

Built it with @Wix Harmony - and the interesting part wasn’t speed, it was precision.

The more specific I got in the prompt - the tone, the characters, the feeling - the more it came together.

A few minutes later, it was a real site.

When you know what matters, the rest is execution.