Nish Shah

Strategy @initiativeww. Formerly creative strategy @matchmarketing, sponsorship @nhl. Appreciate the nerdier things in life.

[Nish Shah @nishshah]

@JRandalWard42 Thank you for inspiring us.

[Joel Ward @JRandalWard42]

https://t.co/KYqxe9v1Mo 🙏🏾

[Steve Schlafman @schlaf]

I'm often asked what are the most interesting new companies in NYC.

Right now I believe the answer is MSCHF led by @Gabriel_Whaley.

We're just starting to see their talent, ambition and creativity emerge. This is going to be fun to watch.

[Nish Shah @nishshah]

@kenziebrenna She is indeed the best!!!

[Article Group @ArticleGroup]

I want to talk about something.

There’s a surprising reason why most brand are not v good at storytelling, and it all has to do with this upside down triangle so HOLD ON PEOPLE this is a thread

[Mekka 💉x7 @[email protected] @mekkaokerekebye]

Everyone loves SpaceX, and thinks of Elon as the genius founder that invents new types of rockets that are cheaper, faster, more efficient.

It's fun to think of it as SpaceX versus NASA, or Silicon Valley vs Aerospace.

But let's talk about D&I, and logs. Logs as in timber. 🌲

[Nish Shah @nishshah]

Can't wait.

[Grant McCracken @GrantDMcCracken]

Anyone coming to https://t.co/hs79RFH3Cd in Toronto next month, please note that tomorrow is the last chance to get the "early bird" price! Please come join us!

[Nish Shah @nishshah]

h/t to @rosieyakob and @faris from their Strands of Genius newsletter (subscribe!) always killer links like this one: https://t.co/ztuvibd4jy - Media Neutral Ideas.

[Nish Shah @nishshah]

@wiemersnijders @APGLondon @ProfByron @adamferrier @AdContrarian @faris @LeShann @eaonp @helenedw @TessAlps @KateRichardson @tomfgoodwin Can't wait for this.

[Wiemer @wiemersnijders]

I’m putting this out with @APGLondon this summer. Includes chapters from @ProfByron @adamferrier @AdContrarian @faris @LeShann @eaonp @helenedw @TessAlps @KateRichardson @tomfgoodwin - and many more. Stay tuned! https://t.co/S3tSuLyS1o

[helen galanis @helengalanis]

“Why Does Netflix Want to Buy an Out-of-Home Company for $300 Million?” by Nish Shah https://t.co/eGUmAI4KDb

[Nish Shah @nishshah]

Excited to talk to the advertising graduate studies students @humbercollege tomorrow about how to sell ideas. Let's nerd out!

[Tom Morton @tommorton]

@faris @rosieyakob In a just world, agencies would create more strategy pairs as well as creative pairs

[David Perell @david_perell]

Icecream Principle: Tell 10 people to get ice cream.

They all have to agree on one flavor. They will pick chocolate or vanilla every time.

Groups of people don't agree on what's cool or interesting. They agree on what's easy.

"Consensus" is just another way of saying average.

[Nish Shah @nishshah]

It's getting too deep! @CityFidelia latest on repeat. Listen here: https://t.co/H2xfolB6wU This kid is next.

[Nish Shah @nishshah]

The biggest mistake marketers make is thinking they are the target audience. You are not, no matter how cool you think you are.

[Nish Shah @nishshah]

@MatchMarketing for marketing nerds like me this is akin to a release of a new Harry Potter book. #CantWait

[Match Marketing Group @MatchMarketing]

How Brands Grow Part 2 drops tomorrow. Our CD @nishshah will be camping out and foregoing sleep until he finishes the book. #dedication

[Emmanuel Straschnov @emmanuel_s]

My first post: You shouldn't have to learn how to code @HuffPostBlog http://t.co/c7fXERUkfY #ImpactX via @HuffPostTech

[Nish Shah @nishshah]

Missing the weekly @undercurrent newsletters to kick off the week.

[Aaron Dignan @aarondignan]

Almost 8 yrs to the day from our founding, @Undercurrent is becoming part of @Quirky! http://t.co/tdwdzS2V69