The advertising industry spends over $300 billion each year with media publishers.
#BlackOwnedMedia companies compete for a fraction of 1% of that spend. 🧵
@kas__vegas It’s also not a stretch to say that Black cultural expression is going to be a great driver of mass adoption in #Web3. You can go industry but industry and find our culture as a driving force for communication.
@kas__vegas Women in general, Black women in particular will have the greatest impact on mass adoption in #Web3 because they over index in the behaviors that drive viral moments/awareness.
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At @CRWNMAG we’ve been using the magazine like an #nft/#token for years. The price of the mag is up 150%. Our events have always been free to mag holders. https://t.co/n52x59o1O7
Every good product is a good party:
1. Get the right people to the party
2. Get them to stay
3. Get them to dance
4. Get them to invite their friends
5. Get them to come back next time
6. Keep your house from getting trashed
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The disparity in #adspend with #blackowned media companies is in the tens of billions. Inclusivity initiatives in this regard should start with 9 figure upfront media buys. A measure less, and the outcomes will resemble tokenism rather than institutional change.