Nancy Marzouk

CEO and Entrepreneur in the Ad Technology Space with over 15 years of experience.

[Nancy Marzouk @nmarzouk]

Read in @MediaPost on our new Architecture Identity Suite. Kudos to @LaurieSullivan for conveying this so well:

"The strategy moves identity management further up the advertising supply chain to give marketers the ability to remain in complete control of the company’s data."

[MediaPost @MediaPost]

MediaWallah Releases Configurable, Transparent Identity Management Suite @mediawallahinc https://t.co/fKC7XJzhHJ @lauriesullivan

[Nancy Marzouk @nmarzouk]

With the rise of composable tech and first-party data, it's time for a new approach to identity. That's why we at @mediawallahinc are thrilled to introduce our Architecture Identity Suite. Read our latest post to learn more:

https://t.co/lFdLzkdt1Z

[Nancy Marzouk @nmarzouk]

So great for the team to spend time together in recent weeks, including with our Board Director Michael Donovan.

[Nancy Marzouk @nmarzouk]

Nearly every business function needs a holistic view of the #customer — and teams can learn from their marketing peers to get there. I wrote how in @advertisingweek.

https://t.co/u7gzCVpKSH

[Nancy Marzouk @nmarzouk]

So proud to be named a 2023 Top Women in Media & Ad Tech Honoree as a Data Demystifier! Kudos to the @adexchanger and @AdMonsters teams for recognizing the stellar work of women taking the lead in the space.

https://t.co/6F16zh9UU0

[Nancy Marzouk @nmarzouk]

With so much of #marketing riding on identity resolution in the new era of data, you can't afford to overlook third-party identity. I explain why in my latest post for @advertisingweek:

https://t.co/pYSWoRSsS3

[Nancy Marzouk @nmarzouk]

More data means more insights, but also more potential confusion. A great piece from MediaWallah's Chief Data Scientist Bobby Atefi for @ANAmarketers on how marketers can use identity to take control of the data firehose.

[MediaWallah @mediawallahinc]

Marketers plan to use 18 data sources in 2023 — up from just 10 in 2021. But more data types can mean more data confusion. Our Chief Data Scientist Bobby Atefi points out the pitfalls and how to resolve them in his latest for @ANAmarketers

https://t.co/ZTGft1eAv1

[Nancy Marzouk @nmarzouk]

It was a pleasure to join @lorenbaker and the @sejournal team for this wide-ranging discussion on how marketers can take advantage of changes in identity and data. This is definitely a podcast episode worth listening to!

[SearchEngineJournal® @sejournal]

How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. via @lorenbaker, @nmarzouk: https://t.co/n84GAuIBtZ

#PPC #PaidSearch #SEM

[Nancy Marzouk @nmarzouk]

Tough times can be an opportunity to manage marketing tech more strategically. I explain why and how — with some help from Marie Kondo — in @adexchanger.

https://t.co/Dx4Ie5zGWY https://t.co/2Q6w5M5WjR

[Nancy Marzouk @nmarzouk]

Great to have the opportunity to lay out why not just clean rooms, but clean tech are crucial for an interoperable marketing industry going forward in this important piece by @Alyssa_writes_ in @adexchanger.

https://t.co/r1oMZAIj2z

[Nancy Marzouk @nmarzouk]

Amazing time speaking about using identity and clean rooms for the next generation of TV infrastructure! Kudos to @cimm_news and @TeamMediaocean for hosting such an important conversation during #ces2023.

[Nancy Marzouk @nmarzouk]

Very excited to be speaking during #ces2023 about how identity can propel TV-focused clean rooms ahead. Please join us!

[MediaWallah @mediawallahinc]

If you’re attending #CES2023, catch the panel with our CEO Nancy Marzouk on clean rooms, TV, and identity during the 2023 Coalition for Innovative Media Measurement (CIMM) Summit at the #Mediaocean Retreat. RSVP at the link below.

https://t.co/3IVcDYR3n6

[Nancy Marzouk @nmarzouk]

CDPs and identity are an extremely powerful combination — but it's critical to know how the two work together. I wrote this piece to help marketers strike the right balance.

[Forbes Technology Council @ForbesTechCncl]

What CDPs Can And Can’t Do For Identity https://t.co/HPX4d3XglI Written by @nmarzouk of @mediawallahinc

[Nancy Marzouk @nmarzouk]

So excited to announce MediaWallah's partnership with @SnowflakeDB! Read our full announcement to learn how we're making identity data easier and more secure to access for our shared customers.

[MediaWallah @mediawallahinc]

MediaWallah identity resolution data is available on Snowflake Marketplace — with big efficiency and security benefits for @SnowflakeDB customers. Read the full announcement:

https://t.co/V41UUO7smw

[Nancy Marzouk @nmarzouk]

Glad to share my opinions in this insightful piece by @catherineperlo1 for @Adweek

[ADWEEK @Adweek]

Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced. https://t.co/FnPpwgSLqK

[Nancy Marzouk @nmarzouk]

The more marketers handle data, the more they need the right technology to handle it well. But increasingly, how those goals are accomplished is becoming industry-specific. I explain why in my latest for @advertisingweek .

https://t.co/PWTG6j86YY

[Nancy Marzouk @nmarzouk]

I can't wait to see you at #CES2023, and the stakes couldn't be hire for companies to explore new avenues for #identity next year. Click below to set time with our team, or simply DM.

[MediaWallah @mediawallahinc]

MediaWallah is thrilled to head to #CES2023 ♠🃏🤖. Amidst #data deprecation and a new 1st-party ecosystem, it's never been more crucial moment to explore new avenues for #identity.

We can't wait to see you in Vegas. Click below to set time with our team. https://t.co/0KujDgzMUM

[Nancy Marzouk @nmarzouk]

After brands aggregate internal data and even create and internal ID, what are the key next #identity steps for audience targeting and measurement? Get answers in my latest for @ANAmarketers.

https://t.co/ZtA94ESyUQ

[Nancy Marzouk @nmarzouk]

Who will be the new leaders in the new world of data? Thanks to @adexchanger for giving space to my thoughts on the matter. 👇

[MediaWallah @mediawallahinc]

When it comes to dominance in the marketing data space, keep an eye on @SnowflakeDB and @awscloud to rival current leading players. Our CEO @nmarzouk explains why in her latest for @adexchanger.

https://t.co/12FAjGRBvd

[Nancy Marzouk @nmarzouk]

Amazing day with the MediaWallah team last week at our all-hands and after. I couldn't ask for a more hard-working, innovative, and fun crew to transform #identity with every day. Here's to more amazing times and stellar growth ahead!