Nadia Abou Nabout

Digital Marketing Prof @wu_vienna

[Nadia Abou Nabout @nnabout]

@vini_singh_ @ViniSingh Would you mind sharing one with me?

[Nadia Abou Nabout @nnabout]

@brwdstr Ob das für den medizinischen Bereich passt, keine Ahnung. Aber sonst ziemlich impressive: https://t.co/oHJ0GcadMf

Für Englisch benutze ich allerdings: https://t.co/8RWVtS0by8

[Nadia Abou Nabout @nnabout]

@eleafeit @DPapies Nice!!!

[Nadia Abou Nabout @nnabout]

@isabelschayani @besmaili 🥹

[Nadia Abou Nabout @nnabout]

Our paper makes advertisers aware of the break-even performance necessary to make a targeted ad campaign as profitable as an untargeted one, helping advertisers to make better targeting decisions.

Check out the full @IJRMktg paper 👉 https://t.co/nex4Ez5dCo.(10/10)

[Nadia Abou Nabout @nnabout]

🎯How can advertisers make better targeting decisions when selecting audience segments for targeting?🎯

Ever feel lost in the plethora of audience segments on platforms like Google and Facebook?

Keep reading for some answers 👇 (1/10)

[Nadia Abou Nabout @nnabout]

📚 The insights likely extend to regulations restricting third-party data access, because they decrease data quality.

Thus, it's important for advertisers to carefully assess the performance of narrow segments with higher levels of inaccuracy. (9/10)

[Nadia Abou Nabout @nnabout]

@eleafeit I wish I knew🤯

[Nadia Abou Nabout @nnabout]

@ZetaOf1 🤣🤣🤣

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@tkirkwhite @florianederer @paulgp @Google Every few years there is a new scandal. Here is an older one: https://t.co/h5cuVFqTOg

Especially on the open ad exchanges like Google it's hard to control where your ads run.

[Nadia Abou Nabout @nnabout]

@tkirkwhite @florianederer @paulgp @Google It's a problem that has plagued the digital advertising ecosystem for years: https://t.co/hSEXXR6Vp4

(In case you're interested, I've done some work on (1) how this affects brands and (2) how more transparency would benefit mostly everyone. Pinned tweet in bio for (2).)

[Paul Bannister @pbannist]

This is big news - Google was (is still?) selling buyers premium-priced ads in totally subpar environments - this has to stop. Google needs to be cleaning up the ecosystem, not running more low-quality ads that weaken buyer trust. 1/

[Nadia Abou Nabout @nnabout]

@hanvoi Konnte nie genau benennen, warum mir unangenehm ist, wenn das jemand macht. Aber genau das einfach!

[Nadia Abou Nabout @nnabout]

@ZetaOf1 @peibich1 Thank you so much!!!🙏🏻🙏🏻🙏🏻