@kariannctan if you go the content route, you have to pick players that are as charismatic as they are good at the game, which is kinda antithetical to aiming for ECL. i feel like you have to get luck and stumble into a cult following for it to work (pge in overwatch comes to mind).
@kariannctan i’d worry about financial sustainability. you’d have to pull in a lot of viewers on socials to make anything, but at least there’s a vague blueprint from players like Tarik, Flom, Cooper, etc. u could also try the Launders approach of having luxury merch.