Noga Goldman

good things take time

[Noga Goldman @nogagoldman]

"you don't want objects to look too labored over - grace only comes with a visual and tactile ease" beautifully said, @miromadethis

[Ryo Lu @ryolu_]

when the dream becomes the job

i used to think the dream was to make my hobby my work.

to spend my life close to the things i loved: computers, tools, interfaces, systems, tiny details, the feeling of making something from nothing. the things i used to do at night, after school, after work, in the margins of life, somehow became the center of my life.

and it is a dream. i don’t want to pretend otherwise.

there is a very specific happiness in getting paid to care. in meeting other people who care. in building a language around your obsession. in seeing something that lived only in your head become real enough for other people to touch.

but there is also a quiet pain in it.

because the thing that once belonged only to you no longer belongs only to you.

it becomes attached to deadlines, teams, customers, strategy, money, reputation, momentum... curiosity becomes roadmap. taste becomes decision-making. play becomes output. the thing you once used to escape the world becomes the thing through which the world reaches you.

and now there is another strange layer: the machines are getting good at the work too.

not just the boring parts. the parts that used to feel close to the heart. writing, coding, designing, reasoning, making taste-like decisions, turning vague ideas into something real. the things we once used as proof that we had something special inside us are becoming things a model can approximate, remix, and sometimes do faster.

that can feel scary in a very specific way.

not only because of jobs or competition, but because it touches the myth you built around yourself. if the thing i became good at can be done by a machine, then what part of it was really me?

i think that question is painful because it arrives at the same place.

the original love.

before the title, before the company, before the taste became a role, before the work became useful to other people, there was a small fire inside. curiosity. obsession. the feeling that the world became more alive when you understood a little more of it, or made a tiny piece of it bend to your will.

AI can make the output faster. it can even raise the floor of the craft. but it cannot want on your behalf. it cannot decide what is worth loving. it cannot protect the strange private thread that made you care in the first place.

maybe that is what becomes more important now.

not whether you can still produce the artifact by hand. not whether you can outperform the machine at every task. that game is already changing.

the real question is whether you still have a relationship with the source.

the part with no audience. no roadmap. no deadline. the part that can wander, collect strange references, make useless things. follow beauty, be wrong, be slow, be you, be true.

because that part is not separate from the work. it is the source of the work.

if you lose it, you can still operate. you can still manage the machine. you can still prompt, review, decide, ship, and keep things moving.

but the work becomes thinner. safer. more explainable. less alive.

so maybe the real discipline is not to work harder, rest more, or care less.

maybe it is to keep returning to the place where the love began – before it became useful, before it became legible, before anyone needed anything from it, before even the machine could mirror it back to you.

not to escape the work.

to make sure the fire inside is still alive.

[catherine jue @juecd___]

flwr arranging @nogaraviv

[Dropbox @Dropbox]

Say more in less time with Dropbox Capture, a simple way to share feedback, ideas, or how-tos through screen recordings, screenshots, and GIFs. https://t.co/H1ztmeCrMU

[Noga Goldman @nogagoldman]

So excited to share that we launched Dropbox Capture out of beta this week (!!), with tons of new features and availability across all @dropbox plans.

Try it ➡ ➡ https://t.co/gtSpjM1N51

[Noga Goldman @nogagoldman]

@shirleyywu stunning!

[Noga Goldman @nogagoldman]

@wu__harvey 😊😊😊❤️

[Dropbox @Dropbox]

You could have another meeting. Or you could try Dropbox Capture. https://t.co/JBV1TA7KoX

[Timothy Young @timyoung]

4/ Today we are announcing Dropbox Capture, Replay and Shop— Capture is available in beta starting today for all our users. A great way to save time and reduce meetings, something I’m sure we could all use.

[Noga Goldman @nogagoldman]

If you’re excited about building creation tools, we’re hiring! DM me if you want to learn more 🙂

[Noga Goldman @nogagoldman]

Really excited to share that Dropbox Capture launched in beta today! 🎉 It’s been incredible to watch the product take form and this is just the beginning. Very proud of our team ❤

[Dropbox @Dropbox]

1️⃣Dropbox Capture is an all-in-one visual communication tool that helps team members share their work and ideas asynchronously. Today, Capture is in beta across personal and business plans and can be accessed at https://t.co/JBV1TA7KoX

[Noga Goldman @nogagoldman]

@ciaomack @nwilliams030 @joininteract 💗💗💗

[Noga Goldman @nogagoldman]

@cheecheelin @aloracpc @_jsliu @jennyjchung @hiangelali @cmd_shiftbusra @fionaosaurusrex @Michelephant 💙💙💙

[Noga Goldman @nogagoldman]

@tomharman @thebesthannah happy birthday tom!

[Noga Goldman @nogagoldman]

@mspsegal @BrokeAssStuart @jeffand_ <3

[Kristy Tillman @KristyT]

Made In the Future, a design fellowship for aspiring underrepresented designers, has been a project that is years in the making and I am finally ready to share it with the world.

I hope you join me in nurturing and supporting our 1st cohort of fellows.

https://t.co/SNQw6inJ2b

[Noga Goldman @nogagoldman]

@LianaDumitru @joulee @_wendyxue @jenny_wen 💜💜

[Noga Goldman @nogagoldman]

@sabrina @sailorhg @jencotton 😚! also @cheecheelin @fionaosaurusrex

[Noga Goldman @nogagoldman]

@tommycollison @lilycollison this recipe is sliiightly on the dense side - haven't tried it for this recipe (because hungry) but I want to try giving them an extra rise (3 total) and see if that also helps w floof

[Noga Goldman @nogagoldman]

@tommycollison @lilycollison also apparently if you swap water with seltzer it makes it more fluffy \^°^/

[Noga Goldman @nogagoldman]

@tommycollison @lilycollison tommy! I recommend trying this recipe: https://t.co/ea62e55uup I always end up needing more flour than it calls for (helps with braiding) + the double eggwash at the end is key