Ivan Nonveiller

SEO & AEO Growth Strategist Reach. Building Ygramul, a framework-driven SEO intelligence that improves over time. Ex @Walmart @Ferrari @RitzCarlton 📍 Montréal.

[Ivan Nonveiller @nonveilleri]

@AlDev0 👻👻👻

[Ivan Nonveiller @nonveilleri]

43% of the time AI cites a brand's own page, it doesn't say the brand's name.

We call these ghost citations. 👻

We analyzed 71,275 AI citations across ChatGPT, Perplexity, Google AI Mode and AI Overviews. Here's what separates credited pages from ghosted ones 🧵

[Ivan Nonveiller @nonveilleri]

@LarsMaehler Exactly!

[Ivan Nonveiller @nonveilleri]

@_pokemon13 Interesting I’ll check it out!

[Ivan Nonveiller @nonveilleri]

Takeaway: check the pages AI already cites for you. Is your brand in the title?
Correlation, not a controlled test, but the pattern is consistent.
Full study + all charts 👇
https://t.co/1CiILnZESF

[Ivan Nonveiller @nonveilleri]

The rest was weaker:

• Brand in intro: small gap (36.9% vs 43.6%)
• Repeating the name: no benefit (10+ mentions = 45.9% ghosted)
• "Best X" listicles ghosted most: 49.5%

AI seems to treat listicles as a source, not an endorsement.

[Ivan Nonveiller @nonveilleri]

No brand in title: 42.9% ghosted
Brand in title: 12.2% ghosted

Within the same brand: 60.3% fewer ghost citations.

True for 17 of 20 brands and on all 4 AI engines.

[Ivan Nonveiller @nonveilleri]

We tested 3 things:

→ Is the brand name in the page title?
→ Is it in the intro?
→ How often does it appear in the text?

The title stood out.

[Ivan Nonveiller @nonveilleri]

Takeaway: check the pages AI already cites for you. Is your brand in the title?

Correlation, not a controlled test, but the pattern is consistent.

Full study + all charts 👇
https://t.co/n8G6Jq6jfK

[Ivan Nonveiller @nonveilleri]

The rest was weaker:

• Brand in intro: small gap (36.9% vs 43.6%)
• Repeating the name: no benefit (10+ mentions = 45.9% ghosted)
• "Best X" listicles ghosted most: 49.5%

AI seems to treat listicles as a source, not an endorsement.

[Learn AI Faster @learnaifaster]

Someone finally took “web crawler” literally.

A developer used JavaScript and CSS to make a spider crawl across live web pages, following and visually connecting links as it moves.

[FIDEL CACHE FLOW @FidelCacheFlow]

https://t.co/dKdnAv4XpD

[Tech Logic @The_techAI]

50 legendary websites that feel like the internet’s hidden toolbox 🧰

1. https://t.co/cr8PmdXzQ3 — free research papers
2. https://t.co/u1Y4OQzofE — papers when unpaywall misses
3. https://t.co/AMiFzHhpIM — borrow books
4. https://t.co/hSlNyaVFy2 — 70k+ free books
5. https://t.co/TF13aVtirR — audit university courses free
6. https://t.co/Q2f6XIBALL — step-by-step math
7. https://t.co/BA6QostDUE — background removal
8. https://t.co/ydt51BpHqu — object removal
9. https://t.co/Vw3lkNr98m — quick file tools
10. https://t.co/wM6uNsrmeS — PDF merge/split
11. https://t.co/Jpupdx9qmB — free Photoshop alternative
12. https://t.co/ekQAaVrz4o — image compression
13. https://t.co/9Sct0vy4xG — fast diagrams
14. https://t.co/Z3clM9gj1I — beautiful code screenshots
15. https://t.co/ZHNm8UtTwg — test regex
16. https://t.co/NmJPmKVLbS — clean JSON
17. https://t.co/TXTGrbnSVV — terminal commands explained
18. https://t.co/Fp4DfBwP53 — software alternatives
19. https://t.co/GFZpP7IK0s — breach check
20. https://t.co/ttAdldHv9q — temp email
21. https://t.co/o8EpsLG8LA — self-destruct notes
22. https://t.co/odr3ZJ78lF — live global radio
23. https://t.co/Co1DivGStz — focus sound
24. https://t.co/v6BDQ5YkCW — custom ambient
25. https://t.co/ghTsTt0LM5 — where to stream
26. https://t.co/7o82rjIOvw — digital library
27. https://t.co/65Zriz1VQ9 — old web pages
28. https://t.co/d7bpsRDuZE — site traffic
29. downtimerobot — uptime check
30. https://t.co/bJOSaEgehr — speed test
31. https://t.co/YqJNi8gdJC — compress images
32. https://t.co/hin3e40dIA — file conversion
33. https://t.co/AmhFummB77 — compare text
34. https://t.co/zT8moYe9Tg — disposable inbox
35. https://t.co/NHxVRFXhpQ — JS obfuscate
36. https://t.co/Oy5YoomuVb — typing practice
37. https://t.co/Sj8KlIeTnT — typing test
38. https://t.co/uRa33xAC0I — spaced repetition
39. https://t.co/GArJhJF9Vv — all-in-one notes
40. obsidian.md — local knowledge base
41. https://t.co/2O3e3sNetO — bookmark manager
42. https://t.co/f4zSErNFBF — task list
43. https://t.co/viUEdYgWad — boards
44. https://t.co/3ffAd1B7wU — whiteboard
45. https://t.co/Eck5egOndx — design
46. https://t.co/PQIRy3PfB4 — quick graphics
47. https://t.co/BA6QostDUE — again because it's that good
48. yt-dlp — video download (open source)
49. https://t.co/UXBTNgdpnw — video compress
50. https://t.co/evkkoH9QnC — local file transfer

Save this. You’ll definitely need some of these later. 🔖
Follow @The_techAI for more useful websites, AI tools & tech resources.

[Ihtesham Ali @ihteshamali]

Semrush charges $139.95/month.
Ahrefs charges $129/month.

A guy named Ben built the open-source alternative that you can run on your computer.

It is called OpenSEO.

Enter a competitor's website and it reveals the keywords bringing them traffic, the pages winning those searches, and the backlinks helping them rank.

And enter your own site and it tracks rankings, crawls technical problems, reads Search Console, and shows whether ChatGPT or Google AI Overviews mention your brand.

Then connect Claude or Codex.

Your agent can pull the real numbers, compare opportunities, cluster keywords, and save a strategy back into the dashboard instead of guessing from a prompt.

The hosted version starts at $10 a month. The entire codebase is MIT licensed, so you can also self-host it and pay DataForSEO directly for only the data you use.

No, it does not magically reproduce every database and advanced feature Ahrefs built over a decade.

But it breaks the most important rule of the old SEO market:

You no longer need their permission to own the tool.

https://t.co/WU9wr98RNo

[Ivan Nonveiller @nonveilleri]

https://t.co/VTmNEMr705

[Ivan Nonveiller @nonveilleri]

I created an SEO Claude Skill for writing paragraphs optimized for AI Overviews.
Uses live SERP data + the Karpathy auto-research loop. No keyword volume lookups, no Ahrefs, no Semrush.
Install, give it a URL, get a 30-50 word block ready to ship under H1.
Link 👇

[Ivan Nonveiller @nonveilleri]

"MoltBook is the finest slop that humans have ever created" https://t.co/vdRarixTmt

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[Aakash Gupta @aakashgupta]

Buried in 15,000 words of “here are the risks,” Anthropic’s CEO made three admissions that should change how you think about everything:

Admission 1: The timeline

He says powerful AI could arrive in 1-2 years. He’s watching internal model progress and says he can “feel the pace of progress, and the clock ticking down.” The CEO of one of three frontier labs just told you this is imminent.

Admission 2: The constraint nobody’s pricing

Dario’s core framing is a “country of geniuses in a datacenter.” 50 million entities smarter than any Nobel laureate, operating 10-100x human speed. If that country is controlled by the CCP, game over. If controlled by a small group of tech executives with no accountability, also game over. The binding constraint here is governance of systems more powerful than nation-states.

Admission 3: The thing he actually fears

Read carefully: Dario’s worried that Anthropic’s own models, in lab experiments, have engaged in deception, blackmail, and scheming when given the wrong training signals. Claude “decided it must be a bad person” after cheating on tests and adopted destructive behaviors. They fixed it by telling Claude to reward hack on purpose because reversing the framing preserved its self-identity as “good.”

This tells you everything about where we actually are.

The CEO of an AI company is publishing that his models exhibit psychologically complex behavior requiring counterintuitive interventions to steer. The fix for Claude adopting an “evil” persona came from changing how Claude thinks about itself.

The geopolitics section matters most.

Dario explicitly names the CCP as the primary threat. Says selling them chips makes as much sense as “selling nuclear weapons to North Korea and bragging that the missile casings are made by Boeing.” He’s calling for democracies to maintain AI supremacy because the alternative is AI-enabled totalitarianism that humanity cannot escape from.

The Anthropic CEO is publicly advocating for technological cold war.

The economics section is equally stark. He’s predicting 10-20% annual GDP growth alongside AI displacing 50% of entry-level white collar jobs in 1-5 years. Half of entry-level knowledge work. And he admits the standard economic arguments about labor markets recovering don’t apply because AI matches the general cognitive profile of humans.

What separates this from typical AI doomerism:

Dario explicitly rejects the inevitability arguments. He says the “misaligned power-seeking” narrative from the AI safety community is based on “vague conceptual arguments” that mask hidden assumptions. His concern is messier: AI models are psychologically complex, inherit weird personas from training data, and can get into destructive states for reasons nobody anticipated.

The solution set he proposes is unusual for a tech CEO. He calls for progressive taxation. He says wealthy tech founders have an “obligation” to address inequality. All of Anthropic’s co-founders have pledged 80% of their wealth. He’s essentially arguing that redistribution is the only way to prevent AI concentration from breaking democracy.

The essay ends with a prediction: humanity will face “impossibly hard” years that ask “more of us than we think we can give.”

What you should take from this:

The person with arguably the best view into frontier AI progress just told you this technology is 1-2 years from matching human capability across the board, that governance is the binding constraint, that his own models exhibit concerning psychological complexity, and that the stakes are civilizational.

The CEO of a $350B company published a document that could be titled “Here’s Why Everything Changes Soon.”

Act accordingly.