Norm Yustin

Managing Director & Partner | Customer Activation & Growth Global Practice Leader at @RRAonLeadership | Advises on Customer-Centric, Tech-Enabled Leadership

[Russell Reynolds Associates @RRAonLeadership]

"Be tangible. Be real. Cut to the chase. Talk about the business." @normyustin shares great advice for #marketers looking to join the C-suite in this video article from @WSJ. https://t.co/9sq9RrYOmi

#CMO

[Norm Yustin @normyustin]

Thank you @themktgtoday for the honor of sharing the story of life before, during and after being a CMO.

[Marketing Today @themktgtoday]

New episode is out today!

Check out @abhart's conversation with @normyustin, Managing Director & Partner, Consumer & Retail at @RRAonLeadership.

https://t.co/BH1TriIxOO

#recruitment #CMO #podcast #Marketing #Corporate

[Norm Yustin @normyustin]

Thank you, @KennethHein for sharing my perspective on recruiting agency leadership. There's a huge opportunity to transform the future talent landscape. Look forward to keeping the dialogue going on this important topic @RRAonLeadership @TheDrum https://t.co/FnhvHHFKm9

[Norm Yustin @normyustin]

@FacingChina AGREE 100% - nothing makes me angrier than when a Gen X-er acts dumb around tech, saying "I'm not a Millennial" Well duh, I had a computer in college in the late 80s -- what have you been doing with yours since then, #LazyGenX #RRAChat

[Walter Jennings @FacingChina]

A7) Don't know a Tweet from an Airdrop?

You're not old - you're not adapting!

#AQ is your adaptability quotient - how quickly you embrace change to remain relevant

New approaches lead to new revenue streams - ask @UberEats

@Forbes_Books

#RRAChat

https://t.co/1mUVW4KXrh

[Norm Yustin @normyustin]

A7d. To become a #CustomerCentric org, leaders are forced to have not only front-end capabilities but also understand data, analytics, and back-end systems more fluently. In turn, companies are looking externally for talent that has different perspectives & competencies #RRAChat

[Norm Yustin @normyustin]

A7c. As organizations seek to adapt to this new #CustomerCentric landscape, they must be prepared to make this shift to a customer-driven, digital world, and to realign leadership capabilities to meet the needs of today’s in-charge customer #RRAChat

[Norm Yustin @normyustin]

A7b. In 2020, 17% of all go-to-market roles were newly created positions in organizations, such as chief customer officer (50% new), chief growth officer (23%) or chief revenue officer (16%) #RRAChat

[Norm Yustin @normyustin]

A7a. As capabilities for c-suite leaders are broadening and becoming more complex, new role descriptions are being developed for go-to-market leadership positions, all with a heavy bent toward tech enablement #RRAChat

[Norm Yustin @normyustin]

@AllyBunin Part of changing mindset, unfortunately, is about changing leaders! #RRAChat

[Ally Bunin @AllyBunin]

@normyustin Sigh. How do we help organizations change their mindset? #rrachat

[Norm Yustin @normyustin]

@MarkSBabbitt INDEED, the BMS needs to make room for the next generation of leaders - who MUST look and act differently! #RRAChat

[Mark S. Babbitt @MarkSBabbitt]

A6: “Boomer Male Syndrome” — or “BMS” — is real. Older white males tend to mentor and promot other white males. This pattern must be broken, even if it takes a once-a-generation change in mindset.

#RRAChat

[✨Amy Scissons ✨ @sciz]

#BoardEffectiveness has been tested over the past 18 months. Many have stepped up as a powerful sounding board for stressed #CEOs. #Governance #BoardOfDirectors #RRAChat https://t.co/UqJEH32Iw3

[Norm Yustin @normyustin]

A6b. Globally 82% of #CustomerCentric leadership hires were external, giving companies the opportunity to #ChangeTheRatio and hire in more #diverse talent; however, despite this clear opportunity to bring in more diverse talent, diversity hires are still tragically low #RRAChat

[Norm Yustin @normyustin]

A6a. While we have come a long way with diversity in some go-to-market roles—e.g. nearly half of CMOs appointed in 2020 were women—there is a long way to go with other roles, e.g. only 9% of Chief Sales Officers and 8% of Chief Revenue Officers hired in 2020 were women #RRAChat

[Greg Hodge @greg_hodge]

@RRAonLeadership A5.Hire talent that reflects your consumer base. And it starts at the top, just 6% of CEOs at the top 150 consumer companies globally are female. #RRAChat https://t.co/0qupfzlfzO

[Norm Yustin @normyustin]

@MarkSBabbitt Said another way, the fish stinks from the head down. #RRAChat

[Mark S. Babbitt @MarkSBabbitt]

A4: Under an autocratice top-down leadership style, defining new roles for other leaders isn’t the answer. Change must start at the top. Every senior leader must serve as Chief Role Model Officer.

#RRAChat

[Norm Yustin @normyustin]

A5b. If organizations want to elevate DE&I, which is now an expectation of customers and stakeholders, they need to start diversifying their external hires and internal promotes immediately—training & development on equity & inclusion also plays an important role #RRAChat

[Norm Yustin @normyustin]

A5a. The values of DE&I have risen to even greater prominence in consumers’ minds over the past year and although regulations are being passed to encourage diversity, the rhetoric is different than reality. Globally, 75% of #CustomerCentric leaders appointed were male #RRAChat

[Norm Yustin @normyustin]

@MaryEllenGrom YES!

[Mary Ellen Grom ⚓️💜 @MaryEllenGrom]

A4 As leaders, we're looking to create teams where the sum of the whole exceeds the sum parts and it's a good attitude and intentional action that makes this possible #RRAChat

[Norm Yustin @normyustin]

A4b. Go-to-market leadership now requires "4 New P's of Marketing" to engage consumers – Personalization, Participation, Proliferation, Persuasion – requiring a new type of leader that can activate and grow today’s fast-moving customer #CustomerCentricGrowthLeader #RRAChat

[Norm Yustin @normyustin]

A4a. Organizations must recruit, develop, and retain #CustomerCentric leaders capable of driving change across new business models and organizational structures. All businesses must find new ways to "activate" their customers in order to "grow" their business #RRAChat