After 70 years of advertising, Northlich will close our doors on August 30, 2019. Thank you to our clients, vendors and employees for helping us create the very best, most insightful and thought-provoking work possible. Thanks for being a part of the Lift agency.
“By creating messaging that takes the focus off blame, marketers can relieve the burden of guilt on female patients and boost the likelihood that women will respond to the messaging.” — @kathyselker in @Forbes
https://t.co/STMpqj8AA4 #HealthcareMarketing#ThoughtLeader
“Women who have been dismissed or gaslighted by their doctors now know they have strength in numbers. And they’re demanding change.” — @kathyselker in @Forbes https://t.co/j5cQeY7OdU #HealthcareMarketing#ThoughtLeader
Editor Becky Adnot-Haynes has worked at Northlich for almost 5 years and names the autonomous work environment as her favorite part of the job. She also likes the office dogs. #Northlich#MeetTheTeam#editor#advertising
“In a testimonial campaign, patients can share stories about how they got easy and direct access to life-improving or even lifesaving specialty care as the result of a merger.” — @kathyselker in @Forbes. Read more about how M&As affect #HospitalMarketing: https://t.co/5oyuHe5Phj
Account manager Lauren Mongelluzzo’s favorite part of working at Northlich? “The people! It’s wonderful to work with people who are so passionate about their clients.” #Northlich#MeetTheTeam#AccountManager#advertising
Look Ma, no typos. We keep our editing desk staffed Monday through Friday to make sure all client work goes out polished and error free. #Northlich#advertising#editor
We won gold! We’re psyched to have taken home a top prize at the 36th Annual Healthcare Advertising Awards for our work with Schneck Medical Center. #advertising#DirectMail#campaign#healthcare
FemTech is improving women’s relationships with their healthcare providers and giving them a greater sense of autonomy. Read more from Northlich CEO Kathy Selker in MediaPost #insight#healthcare https://t.co/raZfDh8oKX
Did you know? Kathy Selker supported herself through grad school with a commission-based job selling carpet. After she earned her MBA, she resigned to work at Arthur Andersen — where she took a pay cut from what she made selling carpet.
#Northlich#StaffSpotlight#CEO#insight