Growth Marketing

Helped 33+ startups scale with marketing.
Now building my own , with zero technical background.
Watch me figure it out in public.

[Growth Marketing @notadevbuilds]

Day 8 (Extended)
AI planned the entire app.
✅ Chain works on 2 different ideas
✅ Decided I’ll host everything, so users never need to understand Supabase
❌ Briefly confused “the AI designed my database” with “I have a database”
📚 Learnt: architecture, security & humility

[Growth Marketing @notadevbuilds]

Day 8 ish (Sorry was unwell for 3 days)
Built:
An AI that plans an entire app.
Broke:
My belief that a plan counts as an app.
“The AI designed my database” and “I have a working database” are very different sentences.
Tomorrow:
Turning the plan into a real product.

[Growth Marketing @notadevbuilds]

Day 7 (Extended)
You are watching a non-tech founder slowly become technical...
✅ Finally fixed the app.
✅ Better onboarding.
📚 Learnt: config.js, manifest.json, localhost, OAuth & frontend ↔ backend communication.
Turns out the biggest win wasn't shipping.
It was debugging

[Growth Marketing @notadevbuilds]

Day 7
Built:
A smarter product.
Broke:
My assumptions.
Turns out building software isn't writing code.
It's getting every moving piece to agree with each other.
Tomorrow:
The app gets a memory.

[Growth Marketing @notadevbuilds]

@jubayers_r @antonosika @amasad @MaorShlomo This was genuinely helpful. Had to go learn what state boundaries and API contracts actually meant. Thanks for pointing me in the right direction !!! adding it to tomorrow's fixes.

[Growth Marketing @notadevbuilds]

Day 6 (Extended)

Vibe coding as a non-tech founder:Prompting is the only easy part btw

✅ Shipped a better product
❌ Broke the app

📚 Learnt config.js, manifest.json, localhost & frontend ↔ backend.

Is this the normal learning curve?

@antonosika @amasad @MaorShlomo

[Growth Marketing @notadevbuilds]

Day 6

Built:
A much better founder experience.
Broke:
The app.
We’ll pretend that’s progress.
Tomorrow we fix it.

[Growth Marketing @notadevbuilds]

Day 5- Extended
Shipped:
✅ My first AI-powered Chrome extension
✅ Backend talking to OpenAI
✅ First end-to-end build
Learnt:
ChatGPT Plus ≠ OpenAI API
API keys shouldn't be leaked. Twice.
A product can work... and still be bad.
Broke:
My.env
My confidence
Tomorrow we rebuild.

[Growth Marketing @notadevbuilds]

Day 5 of trying to build an AI startup with Claude Code + ChatGPT
Achievement unlocked:
✅ Built my first Chrome extension
✅ Connected it to AI
✅ Got my first real response
Then I used it.
Found 17 things I hate.
Tomorrow we fix them.

[Growth Marketing @notadevbuilds]

Day 4.3

Today’s build log:
✓ Pivoted.
✓ Built a Chrome extension.
✓ Installed Git.
✓ Learned HTML isn’t an app.
Spent more time learning how to work with AI…
than asking AI to work for me.

See you tomorrow.

[Growth Marketing @notadevbuilds]

Day 4.2

Installed Git.
Apparently that’s step one.
Also found out an HTML prototype isn’t actually an app.
Today was incredibly humbling.

[Growth Marketing @notadevbuilds]

Day 4.1

Started the day building one startup.
Spent 3 hours with Claude.
Every idea:
“Already exists.”
“Someone built it.”
“Why would anyone use this?”
Fair enough.
Pivoted.
Apparently arguing with AI is now part of product discovery.

[Growth Marketing @notadevbuilds]

I spent today looking at SaaS products making $30K–100K MRR.
Here’s what surprised me:
None of them started with AI.
They started with an incredibly boring problem
Today’s rabbit hole:
CAs spend tax season chasing documents on WhatsApp.
Maybe that’s the product.
Still validating.

[Growth Marketing @notadevbuilds]

Day 3.

Today’s achievements:

• Didn’t build anything.
• Questioned every idea I had.
• Somehow convinced myself chasing people for tax documents might be a startup.

Zero engineering background.
Zero coding skills.
Maximum delusion
Going great so far

#VibeCoding

[Growth Marketing @notadevbuilds]

Day 2.
Spent yesterday trying to buy a business instead of building one. Almost got fooled twice — once by fake growth, once by fake revenue history.
Walked away with nothing. Correct call.
Still don’t have the idea. Sitting with that instead of forcing it.

[Growth Marketing @notadevbuilds]

33+ startups scaled with my marketing.
Zero of them were mine.
Today that changes ! building my own product, non-technical, fully in public.
Day 1.