Megha Chaturvedi

Closet writer. Avid reader. Storyteller. Fitness enthusiast.

[Megha Chaturvedi @notexactlyapoet]

#darksideofstorytelling stereotypes often inform our behaviour towards others .@RepTodayMag @PRAXISInd #praxis12

[Megha Chaturvedi @notexactlyapoet]

Stories tha we don’t know we tel ourselves can change the way we think. @PRAXISInd @RepTodayMag #praxis12

[Megha Chaturvedi @notexactlyapoet]

37% of urban Indians are willing to give brands the second chance if there’s an intentful action over a polished apology.
#commsrelays @PRAXISInd @RepTodayMag #Praxis12

[Megha Chaturvedi @notexactlyapoet]

Common mistakes tha brands do while farming data for storytelling: people are not well equipped /informed to make the most of what’s available. It’s essential to know how to cherry pick basis what the story is going to be.
@RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

When trust is crafted into storytelling, it just doesn’t inform, it builds trust and shapes perception. #StorytellingArt
@RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

When you stack brand marketing data over media monitoring data, comms folks can earn seat at the table. @RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

When trust breaks, data helps to cement it back. But so does speed, and #wordofmouth from the inner circle.

#roadtorecovery
#praxis12 @RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

So righty said by Lara Robbie: just the usual demographics won’t work as persona farming . Need to understand more about their aspirations / motivations / source of trust

@RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

Trust is the plot twist! What does india trust: people over platforms #praxis12 @RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

What a brilliant start to #praxis12 with a group photo! The energy is palpable and cannot wait to go through the day’s event! @RepTodayMag @PRAXISInd

[Megha Chaturvedi @notexactlyapoet]

The boys played well! #AsiaCup2025

[Gautam Gambhir @GautamGambhir]

Well done boys! Sensational! #Hockey #AsiaCup 🇮🇳

[Megha Chaturvedi @notexactlyapoet]

@AkasaAir I hope you’re named and shamed for being a disgraceful in all your might

[Megha Chaturvedi @notexactlyapoet]

@AkasaAir what a fucking inhumane brand you’re. Didn’t wait for anyone beyond a minute even if a feeding mother had to reach home. As a regular customer, you are a fucking monster of a brand

[Megha Chaturvedi @notexactlyapoet]

And the flight hasn’t flown 15 mins into the conversation. Well done, capitalism!

[Megha Chaturvedi @notexactlyapoet]

@ShiprocketCare @ShiprocketIndia your delivery partner ecomm is scamming you and me both. They never deliver, despite me calling them and all I get is this. What a shame, soo much struggle to get a prepaid parcel.. Is this what we have come to? Harassing people!
@jagograhakjago

[Megha Chaturvedi @notexactlyapoet]

@ShiprocketIndia @ShiprocketCare it’s funny how you keep sending me false updates and it’s been a month this parcel never showed up. Blocked monies, unprofessional behaviour. Is customer convenience a joke?

[Alstom India @AlstomIndia]

#AlstomIndia has been named a #TopEmployer for the 4th consecutive year! A huge shoutout to our incredible teams for making @Alstom a workplace where talent thrives. This recognition is a testament to our commitment to our employees’ wellbeing & development. #TopEmployer2024

[Megha Chaturvedi @notexactlyapoet]

@StanChart bank is quite sadist. They’ll call you bank thrice a day for selling credit card but never call you back as promised to resolve a query. Don’t think your time matters a dime to them! Wonder what I did banking with them for last decade. Pathetic!

[Alstom India @AlstomIndia]

Hon'ble PM of India Shri @narendramodi, Hon'ble CM of UP @myogiadityanath & other govt. dignitaries flag off @officialncrtc's #NamoBharat train. #India’s 1st ever #RRTS trains made by @Alstom boast world’s 1st ETCS Level 3 #signaling tech that will revolutionize regional traveHon'ble PM of India Shri @narendramodi, Hon'ble CM of UP @myogiadityanath & other govt. dignitaries flag off @officialncrtc's #NamoBharat train. #India’s 1st ever #RRTS trains made by @Alstom boast world’s 1st ETCS Level 3 #signaling tech that will revolutionize regional travel

[Durjoy Datta @durjoydatta]

This video transported me through recollections of individuals responsible for making our journeys memorable, secure, & eco-friendly. Let's commemorate the remarkable #RailRevolution that Alstom has ushered into our lives and that is #TakingIndiaPlaces! 🌍

Have you seen it yet?