Paul de la Nougerede

technology, advertising, business, music, the environment and the universe

[Paul de la Nougerede @nougerede]

Reading @jamesrbuk The Tangled Web We Weave and this passage sums up the publisher ad dilemma. In summary, publishers need to take back control of their data #theozoneproject

[Paul de la Nougerede @nougerede]

@SimonJHarris What other shady deals have been done that harm publisher interests??

[Paul de la Nougerede @nougerede]

https://t.co/qBJO4c31YH

[Paul de la Nougerede @nougerede]

@tomjenen Oh Tom, you need to know your indie band logos better

[Paul de la Nougerede @nougerede]

Back to the 90’s/00’s tonight

[Paul de la Nougerede @nougerede]

Almost a decade ago this is what Microsoft thought 2020 would look like. There is still a bit of work to do... https://t.co/cNbqjTlTjT

[SimonJHarris @SimonJHarris]

1/3 @integralads just ran a neurological study on the impact of the quality of a site on the perception of ads.

It found ads on high quality sites generated a positive reaction & the same ad on a low quality site were actively disliked. Ads on quality sites were 74% more likable

[Paul de la Nougerede @nougerede]

And now for something completely different...

[Paul de la Nougerede @nougerede]

“Overall, in the ICO’s view the adtech industry appears immature in its understanding of data protection requirements....we have general, systemic concerns around the level of compliance of RTB”

Everyone in digital ads should read this report.
https://t.co/Tu2jaML9rX

[Paul de la Nougerede @nougerede]

Good words by BOK. In the UK we need a regulatory body like the FSA to monitor and set ethics and standards in online advertising.

[AdExchanger @adexchanger]

Mr. O’Kelley Goes To Washington, Calls For a Breakup Of @Google https://t.co/iTqrjos0Mo by @OSchiffey

[Paul de la Nougerede @nougerede]

5/ There are many challenges that humans will need to overcome in the next century and it is likely that society will look very different if we are to survive. And in the far future what will humans become? Will we merge with machine to wander amongst the stars as something new?

[Paul de la Nougerede @nougerede]

1/ On the Future by Martin Rees
A short primer on the challenges humans will face in the short and long term (decades vs centuries). These challenges include rising populations, climate change and the role of humans as automation and artificial intelligence accelerate #bookreview

[Paul de la Nougerede @nougerede]

4/ A third cause for alarm might be the rate of technological progress in AI and robotics. What sort of intelligence will we create and when will it surpass humans? There is a lot of debate and speculation in this area but no one knows for sure whether this will end well.

[Paul de la Nougerede @nougerede]

A sci fi story in podcast format, examining the impact of nature and sound on our mental wellbeing. Compelling first episode. https://t.co/XopxhDS8ka

[Paul de la Nougerede @nougerede]

Slow burn? The long road to a zero-emissions UK https://t.co/8eLt7ax4wZ

[Caroline Lucas @CarolineLucas]

The BBC’s #ClimateChangeTheFacts was hugely powerful

But there is hope. Especially since the policies we need to address the #ClimateEmergency are positive policies that would improve our lives in so many ways .....

Which gives me an excuse to share my favourite cartoon 👇

[James Corden @JKCorden]

This is @carolecadwalla being brave and brilliant. It’s well worth a watch and a retweet x

[Paul de la Nougerede @nougerede]

5/ In our current economic models, human labour is a huge cost to business and we tax it accordingly whereas robots are tax deductible. Taxing labour reflects a time when robots didn’t exist. If we want to keep jobs for people we should question the incentives we give business.

[Paul de la Nougerede @nougerede]

1/ Doughnut Economics by Kate Raworth

The Economics that has guided capitalism for the last couple of centuries is no longer fit for purpose to tackle the big problems like climate change and inequality. Seven new economic principles are proposed for the new century
#bookreview

[Paul de la Nougerede @nougerede]

4/ To create a sustainable economy and set us on a new path we will need to rewrite rules that we have lived by for hundreds of years. The role of government needs to be redefined and the unfettered market will need to be controlled as it does not always act in humans interest