novatiq

Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale

[novatiq @novatiq1]

How will advertisers and agencies create addressable audiences at scale, measure campaign ROI, and combat fraud in a world without cookies? Find out here in Novatiq’s deep dive into what the post-cookie world looks like for advertisers and their agencies. https://t.co/doYEN5X5LK

[novatiq @novatiq1]

Telco marketers are challenged to keep a lid on churn while driving customer acquisition. Discover how a new approach to digital verification can help telcos through personalised, privacy-first customer engagement at scale. https://t.co/3R5yiFOs1V

[novatiq @novatiq1]

Ad relevance is the difference between effective marketing and just more spam. Here look at how ad relevance can survive the loss of third-party cookies with a new, interoperable approach to ad IDs. https://t.co/kB5eeP9Cxq

[novatiq @novatiq1]

Great report from McKinsey on post third-party cookies strategies for advertisers with a focus on first-party data. But we say go further. Learn how telco-verified IDs will help deliver the full value of programmatic in a privacy-first way. https://t.co/YevEBp0tA6

[novatiq @novatiq1]

As third-party cookies are withdrawn, the link between ad impression and action needed for attribution and measurement is being lost. Learn how new, privacy-first alternatives to cookies can help advertisers measure ad performance effectively. https://t.co/L7Aha8QWgK

[novatiq @novatiq1]

The loss of third-party cookies and MAIDs means that the programmatic advertising industry needs to adapt. This is an opportunity to make programmatic more customer-centric and privacy-first and should be embraced by all. Here’s how to make it work. https://t.co/aeuM5TwXHu

[novatiq @novatiq1]

We were delighted to talk to @IABEurope about the latest developments in the post third-party cookie era The Latest Updated Guide to the Post Third-Party Cookie Era – https://t.co/fW0pwf4ZVs

[novatiq @novatiq1]

We are delighted to launch our monthly digital newsletter - Spotlight. Head over to the website and sign up to stay current on everything we’re thinking, doing and publishing. https://t.co/MypVKIbNcI

[novatiq @novatiq1]

Learn how an innovative approach to first-party data activation will enable publishers to build privacy-centric, 360-degree profiles of their audiences in real-time and across devices. https://t.co/yrpntHHeaH

[novatiq @novatiq1]

As the programmatic industry and its use of audience data continues to evolve, cross-device advertising has become challenged. For brands to continue providing personalised experiences, a new, privacy-first approach is required. https://t.co/aPnMlSUyT3

[novatiq @novatiq1]

Our latest feature for @WNIP outlines how our Fusion platform and Zenith and Hyper IDs empower publishers to build stronger relationships with their audiences, enabling them to offer real-time, privacy-friendly customer engagement at scale. https://t.co/OnBvo35rnz

[novatiq @novatiq1]

Last week’s ruling by the Belgian DPA against the IAB Europe TCF should be a wake-up call to the industry to rethink both how user consent is secured and managed and how to meaningfully engage with end users in a new way https://t.co/NppyDrgXsU

[novatiq @novatiq1]

Telcos have come a long way from their voice and data business model. Find out how they are now going to play a key role in delivering more connected customer experiences for the digital economy as we move to a cookieless future. https://t.co/RMxWBo4KCB

[novatiq @novatiq1]

Wishing all our partners, clients, team and friends of Novatiq a wonderful festive season with shared appreciation for all we have achieved in 2021. May you be safe and joyous as we look forward to 2022.

[novatiq @novatiq1]

Thanks to @clickz for the opportunity to present our view on the identity market, along with our unique approach to using telco verified data to manage the challenges of identity in a post-cookie world. Check out the video https://t.co/BqXppl6CEs

[novatiq @novatiq1]

Following our announcement in June, we are delighted that our Asia partner, Supership, announced the launch of their next-generation digital ad distribution platform leveraging our technology https://t.co/N26ilfTgXc

[novatiq @novatiq1]

We are inspired by the notion of Advertising as a Service. Now, with so many changes in the programmatic industry, this has the chance to become a reality. We can regain consumer trust. But we must act now. https://t.co/DixENRTtZD

[novatiq @novatiq1]

We are proud supporters of the Trinity Lunch, which is taking place next month. As part of this partnership, @newdigitalage1 interviewed our co-founder, Tanya Field https://t.co/qSNjQTO1wy

[novatiq @novatiq1]

As new, telco-derived solutions to identity emerge to solve the challenges of the newly anonymised web, our latest blog reveals why interoperability will be a key factor for success. https://t.co/pQb9NFnxfL

[novatiq @novatiq1]

Our latest blog explores the strategies used by telcos in a changing climate to create a future that looks beyond just voice and data https://t.co/A6fV5CP9hi