Neal Roese

Professor of marketing at Kellogg School of Management, Northwestern. Ph.D. in psychology. Restless, curious, not always serious.

[Neal Roese @nroese]

Endorsed on Instagram by a Kardashian, but Is It Love or Just an Ad? https://t.co/p1zq7Wb6AS

[Neal Roese @nroese]

https://t.co/5JfaTBWQst

[Neal Roese @nroese]

https://t.co/wcrGyxQD8N

[Neal Roese @nroese]

https://t.co/hrwazoVmYl

[Neal Roese @nroese]

Great visit to Twitter office in nyc

[Neal Roese @nroese]

http://t.co/JoDRtSsbe1

[Neal Roese @nroese]

Interesting move for Pepsi:
http://t.co/2lBfHRyLeH

[Neal Roese @nroese]

On the anniversary of Ferguson, we might ask what police would look like in a perfect society: https://t.co/olSYvoI5gW

[Neal Roese @nroese]

How the discovery of new planets connects to our passions ... https://t.co/bJUD0Hz81B

[Neal Roese @nroese]

Discussion of new book by Kellogg professor Lauren Rivera ... Schumpeter: How to join the 1% http://t.co/hTRpzagiwA via @TheEconomist

[Neal Roese @nroese]

What Customers Want: Half the Price or Twice as Good - Learn How to Move Markets - Fast! @IncCEOProject http://t.co/dOaUikSrl4 via @Inc

[Neal Roese @nroese]

Why There Would Have Been No Torture Without the Psychologists http://t.co/r7HzePt0YI via @slate

[Neal Roese @nroese]

Turns Out the Dot-Com Bust's Worst Flops Were Actually Fantastic Ideas | WIRED http://t.co/NeMDUzZav6

[Neal Roese @nroese]

16 Years Ago, A Doctor Published A Study. It Was Completely Made Up, And It Made Us All Sicker. http://t.co/Akx9jZpHz2

[Neal Roese @nroese]

My research mentioned in Forbes: http://t.co/6jolANYXVp

[Neal Roese @nroese]

Big positive buzz for Kellogg ... http://t.co/7VL4sIBIpj

[Neal Roese @nroese]

Burger King’s black cheeseburger may be trying to tell us something http://t.co/QNSqBUWb6W via @Salon

[Neal Roese @nroese]

Marketing: What are brands for? | The Economist http://t.co/fhunpYcowi

[Neal Roese @nroese]

We Pieced Together Steve Jobs’ Long-Lost Stereo System | Gadget Lab | WIRED http://t.co/8QdG94CLTC

[Neal Roese @nroese]

The no-win scenario: managing the Star Wars franchise so as to keep all the fractured fan groups happy ... http://t.co/udrsvVOP6Q