Naomi Thalenberg

Live for the story | @CommLead alum | proud #ginger | opinions are my own.

[Naomi Thalenberg @nthalen]

If I have to listen to another @betterhelp podcast ad, I might need to actually get some better help.

[Google Analytics @googleanalytics]

"Micro conversions involve the pre-sale exchange of information with the user, with or without contact information changing hands."

What Makes a Good Micro Conversion and Why They’re Important https://t.co/DoIK4gl01G /by @mwiegand for @Portent #measure

[Naomi Thalenberg @nthalen]

Latest gold from @Khellendos!
@Portent

[Agents of Change @agentsofchange]

Are you content with your content? (Did you read that correctly?) Travis McKnight shows how to run a successful content audit for better results. https://t.co/QclqmAo02m #content #contentaudit #contentmarketing #aocp

[Portent @Portent]

Briefs are important because they inform and align stakeholders. Naomi Thalenberg, Content Strategist, breaks down a great brief's components and offers a FREE template you can use. https://t.co/i05WL6glBZ

[Naomi Thalenberg @nthalen]

Solid insights from @Khellendos on analyzing competitors' content, how to choose competitors, and identify pain points. #contentstrategy #SEO @Moz

[Moz @Moz]

Competitive research offers many benefits for digital marketers, but it can be tricky. In this blog, @Khellendos shows you how to avoid the pitfalls of competitive #content research ⸺ & prevent turning your brand into a cautionary tale! 👻

https://t.co/HbSpJPEyq3

[Google Analytics @googleanalytics]

"CRO strategists need a way to see whether our recommendations will positively impact conversions and usability before implementing changes directly on the site."

Getting Started With Google Optimize https://t.co/OR30fRHo8P /by @Portent #measure

[Portent @Portent]

Celina Gutierrez, Junior Front-End Developer, gives an overview of terminology related to page speed optimization to help guide you through your next optimization project.
https://t.co/zR9lV5kDK0

[Naomi Thalenberg @nthalen]

.@hhuskins back again with amazing local SEO tips. Get your business on the map!

[Portent @Portent]

In part two of a four-part series on local SEO, Harmony Huskinson, SEO Specialist, discusses how the various states of user intent can be applied to SEO and what to consider when building your local SEO campaigns. https://t.co/6pukj18qdh

[Portent @Portent]

A member of the team was excited for their first trip in https://t.co/sCc9xmFrw0 🥃, but found that the "Trip Planner" in the upper right sent them to one large error-page.

Instead of this "empty-cart", why not provide more content to get started, rather than start over?

11/

[Naomi Thalenberg @nthalen]

@Portent Update: it's no longer an error page, however, the instructions ask that you "save items" to your trip, but quick navigation of the homepage does not mention how or where to save an item... HOW, TELL ME HOW!🤬

[Naomi Thalenberg @nthalen]

@Portent Also check out https://t.co/Yxq1KcG9mx "Find Your Next Adventure" section. 👍

[Portent @Portent]

For a ".gov" website, our National Parks Service does and admirable job to fit seamlessly in the design trends of other travel websites.

My biggest gripe here? The CTA.

Does that button take you to a booking page, or a contact form?

(Spoiler: It's long-form content.)

9/

[Naomi Thalenberg @nthalen]

@Portent I never noticed this redundancy but now that I see it I can't unsee it.

[Naomi Thalenberg @nthalen]

@Portent love it when they give us space to breathe and not overwhelm our decision process. 🤩

[Naomi Thalenberg @nthalen]

Note to self: keep user research human. Thanks, @Khellendos ! #ux #usertesting

[Portent @Portent]

In this week's Q&A series Travis Mcknight, our Senior Content Strategist, details his e-commerce task that should never be automated.

[Portent @Portent]

Evan Hall, SEO Architect, explores how Google handles featured snippet lengths and display limits and reviews the best way to capture a featured snippet position in the SERPs. https://t.co/sffATTk2l8

[Portent @Portent]

Naomi Thalenberg, Content Strategist, shares some ways you can use white space to your advantage by highlighting the most important elements of a user's journey on your page. https://t.co/MaGVp5FTQB

[Naomi Thalenberg @nthalen]

Over here watching the amazing work of @stompoutcancer! #maximize2021

[The New York Times @nytimes]

The front page of The New York Times for Nov. 8, 2020.

[Naomi Thalenberg @nthalen]

Just got my @WGHA gala goodies and so excited to celebrate with my @stompoutcancer team!