@phxecom Agree. The “TikTok brain” effect is reaching the 40+ demographic as well, so this was a natural progression toward the classic VSL. But you definitely want to have a checkout optimized for the 50+ crowd.
@ecom_rg Seven obscure platforms and counting—spending more on media channels most people have never heard of. If native works, it works everywhere. Everything flows downstream from there.
I’d say this approach is more challenging to execute. It might be better to focus on Meta and Google first, maximizing your spend on those platforms. If you’re spending over $15k/day on other channels, retargeting is definitely worth exploring. Otherwise, it’s tough to say with high confidence whether this strategy would deliver good results.
Yes, but in ways you might not expect. There’s a significant niche for more esoteric offerings, like horoscopes or eBooks. However, B2B tends to fall flat. It’s all about B2C here. As long as the product is consumer-focused, priced between $40–$99, targets an audience aged 40+, and has already proven successful on other channels, there’s a strong likelihood it will perform well. If done right…
I wouldn’t recommend starting with native ads if you’re a beginner, especially if you haven’t yet found a profitable offer on Meta or other platforms that can fund testing budgets of $5K or more. Here’s why: Native ads introduce more variables that can mess with your performance. Simply put, if you haven’t achieved profitability on traditional platforms, it’s unlikely your instincts are developed enough to succeed with native.
That said, if you’re determined to run native ads, the best approach is to start by modeling successful offers. Focus on refining and improving three key sections of the copy: the problem, the solution, and the close. Prioritize enhancing the problem/solution mechanisms and sharpening the close to drive better results.
@seanfrank@dandemello Intentional brand building enhances the likelihood of acquisition drastically, but many brand owners lack the necessary knowledge. Moreover, it becomes challenging to restructure a brand after a year or two into the business, making it difficult to attract potential acquirers.