Nicole Knoll

I’m all about cold-brewed coffee and data-driven everything. My onions are my own.

[Iowa Men's Basketball @IowaHoops]

HOW WE FEELIN' HAWKEYES?!!

[Nicole Knoll @nverhey]

We’re all naming our children and pets “Folgueiras” right? GO HAWKS #marchmadness

[Catherine (My Dad was cooler than yours) @slutriarch]

We will only use it's biological name

[Nicole Knoll @nverhey]

Something I thought everyone knew:

If the “anonymous” form is on Microsoft SharePoint and/or was emailed as a link to your work account to be filled out… you aren’t anonymous.

[Nicole Knoll @nverhey]

Sometimes it feels like 99% of my success comes down to clicking around to figure something out when others won’t.

[Dave Buzan @DaveBuzan]

That William Donloe (the returning character played by Rolf Saxon in the 1996 original film) gets his own poster is my favorite marketing yet for the new MISSION: IMPOSSIBLE film.

Awesome!

[Nicole Knoll @nverhey]

I’d like a word with whomever is responsible for putting these two things next to each other when I right/click my mouse:

Create Shortcut
Delete

CHAOTIC EVIL UX

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

I've been in the copywriting space for 10 years and have generated $100’s of millions of dollars for clients.

Here are 9 profitable copywriting lessons I've learned along the way:

1. It's (almost) always the same:

Most pieces of copywriting follow the same pattern:

>> Compelling headline
>> Interesting lead
>> Benefit-oriented body copy
>> Clear offer
>> Clear CTA

You can use this structure for pretty much every piece of copy.

2. Everyone is not your customer:

So stop trying to sell to everyone.

Instead...

Sell to the small (but hungry) group of people who are more willing to buy from you.

Selling to many = few sales.

Selling to a few = many sales.

3. Focus on the headline:

It doesn't matter how good your copy is.

How great your page looks.

Or how much social proof your product has.

If people don't make it past the headline, they're useless.

Spend a good chunk of your efforts on perfecting the headline.

4. How to write good copy:

When writing, write as many words as you can.

When editing, remove as many words as you can.

Don't mix these two.

5. Copywriting is a slippery slope:

The headline sells the subheadline.

The subheadline sells the lead.

The lead sells the body copy.

The body copy sells the CTA.

The CTA sells the click.

This is how you make people read your copy.

6. The prospect doesn't care about you:

They care about:

>> How you can help them
>> How your product will make their life better
>> How your company provides what they need

Focus your copy on them.

7. Keep it simple:

When writing copy, follow the rule of one

- One offer
- One big idea
- One USP
- One unique mechanism
- One CTA (but multiple links/buttons)

Simple copy = effective copy.

8. Be a friend, not a salesman:

>> Tell jokes
>> Show your personality
>> Talk in you-language
>> Empathize with them
>> Give, then ask

People buy from people they like.

9. Never write copy from scratch:

Use one of these frameworks

>> Before-after-bridge
>> Pain-agitate-solution
>> Attention-interest-desire-action
>> Features-advantages-benefits
>> Picture-promise-prove-push

You'll save a ton of time & make $$$.

Thank you for reading this!

I’ll keep sharing content with you on:

- Copywriting
- Email marketing
- Ecommerce
- Building an agency
- Entrepreneurship

So follow me @ecomchasedimond to keep learning!

[Gareth Boyd @garethaboyd]

SEO is similar to farming, what you do today is what you get back the next season.

[University of Iowa Alumni @uiowaalumni]

It’s One Day for Iowa, the University of Iowa’s 24-hour online giving day! Take advantage of limited-time matching and unlocking opportunities and support your favorite UI area. Give now: https://t.co/jFnerDTiDw
#1DayForIowa

[Data Science Fact @DataSciFact]

'Data isn’t fissile material. It doesn’t spontaneously reach critical mass and start producing insights.' -- Marko Karppinen

[Rachel Karten @milkkarten]

working in social media

[Nathan Gotch @nathangotch]

What SEO super teams will look like in the future...

[Nicole Knoll @nverhey]

Throwing it all the way back to 2016 when we beat Herky at lawn Jenga. He took it like a champ. #1DayForIowa @IowaEnglish rocks!

[Nicole Knoll @nverhey]

@ajl3photo It did! Thank you!

[Nicole Knoll @nverhey]

Whether you attended my session today or not, I hope you find my slides helpful! I'm sorry we ran out of time to answer questions after the session. Feel free to reach out to me at [email protected] to network or connect further. #CASESMC https://t.co/UkNPBD6NDN

[Nicole Knoll @nverhey]

My first thought every single time someone pronounces SME (subject matter expert) as a word.

[Nicole Knoll @nverhey]

I also have a pile of Mardi Gras beads to hand out to anyone who asks a question!

[Nicole Knoll @nverhey]

I’m here in NOLA ready to kick off @CASEAdvance Social Media and Community 2025. Stop by my session at 3. Looking forward to connecting! #CASESCM

[Katelyn Bourgoin 🧠 @KateBour]

Perception is reality

True in Mario and true in marketing