.@nycnelson, Chief Strategy Officer at @Wunderman, reinforces how to make data work for your brand: don’t see data, see humanity. Make data relevant to people’s everyday lives. #SMWNYC
With brands (on social or not) "Get in touch with what people care about, are passionate about, will fight for, because that's where you're gonna make a true connection between brands, social, a person, and advance brands." @nycnelson @Wunderman #SMWNYC#createbrandlove
Great advice from @nycnelson of @Wunderman for strategists, creatives—and everyone: 1. Don't see data, see humanity 2. Go beyond attributes to what people care about 3. Go beyond selling to being indispensable #SMWNYC#createbrandlove