Todd Murray

it's a sprint, not a marathon

[Brian Roemmele @BrianRoemmele]

I’m sorry.

Doing my best to prepare you for what I have seen ahead.

[John Rich🇺🇸 @johnrich]

Show this video to your kids…Wow😳

[Todd Murray @odd_murray]

@Acyn MAGAMATICS

[James | open to work arc @bl0ckjames]

this really is such a cool representation of a trend’s lifecycle by Zaria Parvez — the absolute genius behind Duolingo’s incredible social growth

[NO CONTEXT anthony fantano @theneedledrop]

@Glinner @AOC this is how you treat others, graham.

don’t start pearl clutching now, you bastard.

[Reuters @Reuters]

A small insurance company in New Zealand helped Iran and Russia move billions of dollars of sanctioned oil. @specialreports investigates Iran, Russia and the New Zealand insurer that kept their sanctioned oil flowing: https://t.co/LaTza8zIz8

[HLTCO @HLTCO]

West Ham fans are as low as I’ve ever seen them, it’s way more deep-rooted than results. Their football club feels utterly broken.

[Matt Diggity @mattdiggityseo]

A Google engineer just revealed in court how their ranking algorithm actually works…

And it's way simpler than most SEO "experts" make it sound.

They use what's called the "ABC framework":

A = Anchors (backlinks pointing to your page)
B = Body (how well your content matches what people search for)
C = Clicks (how long people stay before going back to Google)

Google calls this "topicality" - which is just their fancy way of saying "how relevant is this page to what someone searched for?"

So while most people obsess over 200+ ranking factors, this shows you really only need to nail these 3 core elements.

Get quality links. Write relevant content. Keep visitors engaged.

[Matt Diggity @mattdiggityseo]

You don’t need to be Forbes or Healthline to dominate the SERPs. You just need to organize your content like they do.

We used “Power Hubs” to grow a health site’s traffic by 61% in 6 months… and go from 1,405 to 2,288 ranking keywords.

Here’s how you can do the same (even if you’re not a DR90 giant):

[Jake Ward @jakezward]

The SEO Content Matrix:

I use these 23 content types to create 100s of new pages for our SEO campaigns.

[Jake Ward @jakezward]

My 90-day SEO checklist that helps local businesses make 7-figures in 12-24 months without running ads:

[Nick Zviadadze 🇺🇦 @Nick_zv_]

Landing pages convert 10x better than blogs.

But most people can't rank them on Google.

I've helped clients rank 100+ landing pages on page #1.

Here's my complete process for ranking landing pages 👇
—

#1. Why landing pages > blog posts?

Simple math:

- Blog post ranking for "cold calling tips" = maybe 1-2% conversion
- Landing page ranking for "cold calling software" = 10-20% conversion

Bottom-funnel keywords = direct revenue.
—

#2. Find money keywords that convert:

Target these types:

- "SaaS management software"
- "Real estate agent Houston"
- "CRM for startups"
- "Personal injury lawyer Boston"

Pro tip: Your competitors already did the research for you.
—

#3. If you're in a competitive niche, go for long-tail keywords:

❌ Bad: "Project management software"
✅ Good: "Project management software for creative agencies"

Much better chance to rank.
—

#4. Use a scalable landing page structure:

- Header
- Social proof
- Problem definition
- Solution
- Benefits
- Testimonials
- SEO blog section
- FAQ section

Fill in this template for every keyword you're targeting.
—

#5. Get your internal linking right:

- Create a services drop-down in your nav bar, and link to your landing pages
- Link to your landing pages from the website footer
- Link to relevant service pages from your blog posts

When creating internal links, use direct-match anchor texts:

✅ "Cold calling software for real estate"
❌ "Learn more" "Click here"
—

#6. Build topical authority:

If you want to rank for "cold calling software," create supporting content:

- What is cold calling
- Cold calling tips
- Does cold calling still work
- Cold calling scripts

Make sure these posts link to each other, as well as your key landing pages.
—

#7. Build targeted backlinks to your key landing pages:

- Don't overdo it - less than 20% of your links should target money pages
- The most effective way: guest posting on blogs in adjacent niches to yours
- Don't use a copy-pasta pitch from the internet, write your own
—

The bottom line:

Landing page keywords are always hard to rank for, but they're almost always worth pursuing.

To rank your landing pages, you need:

- Right keywords
- Strong content
- Supporting articles
- Smart internal linking
- Strategic link building

[Todd Murray @odd_murray]

@BrandLongo KW

[Todd Murray @odd_murray]

@DiedSuddenly_ @NEW_ZEALAND2024 Now do Elon Musk

[Natia Kurdadze @natiakourdadze]

SEO experts will hate me for this, but here's how to get more leads for your startup: 👇

[AJ+ @ajplus]

23-year-old Al Jazeera journalist Hossam Shabat refused to stop reporting on the genocide of his people. On March 24, Israel killed him.

[Nicholas Kristof @NickKristof]

Elon Musk says that no one has died because he slashed humanitarian aid. I went to South Sudan to check if that's true. It's not. Within an hour of starting interviews, I had the names of a 10-year-old boy and an 8-year-old girl who had died because of decisions by wealthy men in Washington.
The visit that moved me the most was to a remote area that used to have no health care, where women routinely died in childbirth. Then a US-funded maternity clinic opened through @UNFPA in December, and not one woman has died since. I showed up, and people mistakenly thought I was responsible for the clinic. One new mom wanted to name her baby for me, and the village elders thanked me and hailed America's generosity. What they didn't know was that Trump/Musk had cut all funding for UNFPA and that as a result the maternity clinic will close this month, and women will once again be bleeding to death in the dust.
Here's a giftlink to my report from ground level about what the shutdown of USAID means: https://t.co/tbgKk7ESqj

[Jackie Singh @HackingButLegal]

Guten Tag from Germany! 😳

[Jackie Singh @HackingButLegal]

Trump tweeted a quote which Norwegians easily recognize as raw, uncut extremist content