Africa's design services market generated $323M in 2024. The UK generated $11.85B, and the US, $90B; proving that design becomes infra-structurally valuable through leadership, standards, evidence, and accountability. That is the market Design Lever is building.
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begin.
begin badly. begin afraid. begin with the wrong tools and the wrong words and the wrong hour of the morning. begin anyway. because the carpenter’s hands were not ready when he built his first table - they were simply willing. and willingness, in the economy of a life, is worth more than talent and more than timing and more than any condition the mind invents to delay the moment when the body must finally do what it has always known it was built to do.
I will say it again, in case the first one was absorbed by the part of you that is already composing a reason to wait:
begin.
with the urgency your life deserves.
Back in 2022, after my video about my ordeal at the hands of the EFCC went viral, someone in law enforcement called me and said, "This thing you're doing will get you in trouble o. Why not do what every other person is doing? You can make comedy or find a way to entertain people. Must you talk about the government? These people are powerful o."
Nigerians, we need to remind these people that we are powerful. We are running out of time.
Algorithms Are Colonising African Youths
Nigerian historian Iyo Obietonbara argues that social media algorithms are a tool of colonialism, influencing what African youths consider valuable. Instead of building organisations to struggle for liberation, many of our young people are making videos about trivial matters.
Do you agree? Disagree? Drop us a comment.
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Dear beloved sports-loving Nigerian youths,
After watching the performances of Davido, Burna Boy, and Rema at the opening of the 2026 World Cup—at a time when Nigeria, the giant of Africa, is absent—I felt a measure of consolation. This was reinforced by the fact that many Nigerians playing for clubs worldwide are representing other countries. Felix Nmecha, for instance, set a record by scoring the fastest goal at six minutes for Germany. I write to you therefore, knowing that this country belongs to you, the youth.
You are more of stakeholders in Nigeria’s future than I am. I am 64 years old; by God’s grace, much of my journey is behind me, while yours lies ahead.
It is therefore imperative that you rise to the challenge by obtaining your PVC, your most powerful tool for driving the change you desire.
In the last three years alone, over 15 million Nigerians have turned 18—enough to decide who becomes President, Governor, Senator, Member of the House, or Local Government Chairman. Indeed, enough to shape the nation’s future.
I know many of you are sceptical about politics and political parties. I understand why, but scepticism must not become surrender.
You do not need to belong to any party or wait for anyone to organise you. Organise yourselves in your streets, campuses, communities, workplaces, churches, mosques, and social groups. Mobilise, debate, demand accountability, and take part in choosing those you wish to entrust with leadership.
If you are organised and wish to hear directly from me, invite me. I will come and share my plans for you and our nation.
Do not sit on the sidelines while others decide your future.
I appeal to you to register and vote. Your vote can shape who becomes the next President of our country.
My young friends, this is your country. Take it back.
A New Nigeria is POssible. -PO