Douglas O'Donnell

Head of Digital @IMSA | x Spurs, IRONMAN, KentuckyDerby, WPP, IPG | Tennessee Volunteer ✯ Colorado State ✯ Digital Business Leader - Sports Cars and Cycling

[Douglas O'Donnell @odonnell]

Brand, digital strategy and car culture are unlocking explosive growth.

[Sportscar365 @sportscar365]

🔍 INSIGHT: @JohnDagys explores how @IMSA's rapid growth in digital media, having recently surpassed four million followers on its social media channels, is driving the series forward. (Sportscar365+)

➡️ https://t.co/hiU3CUAvkv #IMSA

[Douglas O'Donnell @odonnell]

Go Spurs Go!

[Nike Basketball @nikebasketball]

Greetings, @NBA Finals.

[IMSA @IMSA]

IT’S TIME

The 64th running of the IMSA Rolex 24 At DAYTONA

911 GT3 RS MR safety car courtesy of @Porsche

🟢: Saturday, January 24 | 1:30PM ET
📺: NBC | Peacock
🌍: IMSA YouTube Live | IMSA .tv
📻: IMSA Radio

@MichelinUSA @WeatherTech @NBCSports @DAYTONA @Rolex24Hours

[IMSA @IMSA]

🏆 Motul Petit Le Mans is the thrilling season finale of the IMSA WeatherTech SportsCar Championship. A high-stakes showdown where elite drivers push cutting-edge sports cars to their limits for 10 grueling hours, battling strategy, weather, and rivals in a bid for glory. Held annually at the twisty, 2.54-mile Michelin Raceway Road Atlanta in Georgia, it's a "Little Le Mans," echoing the spirit of France's iconic 24 Hours of Le Mans but packed into a single, action-packed day. With fields of up to 60 cars divided into prototype and GT classes, where premier manufacturers clash and championships are decided, while underdog stories steal the show. One of the "Big Six" endurance events globally. Motul Petit Le Mans, you've got to see it!

@RoadAtlanta | @motul

[Douglas O'Donnell @odonnell]

Long Beach is a Vibe. @IMSA

[IMSA @IMSA]

Fireworks and the VP Racing Fuels Checkered Flag, the best way to end 12 Hours of exciting racing at Sebring!

@sebringraceway | @VP_Racing_Fuels

[Douglas O'Donnell @odonnell]

IMSA increases digital reach at Sebring https://t.co/OAu14AoCl4 via @racermag

[Elon Musk @elonmusk]

SpaceX Dragon ship arrives at the Space Station

[Tennessee Athletics @Vol_Sports]

good year to be a gimmick

[Douglas O'Donnell @odonnell]

@ANerdWhoTravels @IMSA Check out our IG - we got it.

[IMSA @IMSA]

Move Over.

[Douglas O'Donnell @odonnell]

The 'concern' of Federal workers having to prove their productivity to @DOGE in a low bar email with a few bullets is baffling. Most of us have to prove productivity, nearly weekly. Love the 'assignment' @elonmusk

[IMSA @IMSA]

The time is now. ⏱️

@DAYTONA | @Rolex24Hours

[Nick Sortor @nicksortor]

🚨 NOW: MASSIVE convoy of Tesla Cybertrucks rolling down Pacific Coast Highway as @ElonMusk meets with Los Angeles firefighters

From speaking with these first responders, it’s clear morale is MUCH higher now that they’re being reconnected with Starlink

Practically all cell networks are still out all around the Pacific Palisades area

[Douglas O'Donnell @odonnell]

2025: The year IMSA sports car racing takes center stage https://t.co/5saDlefl7b via @racermag

[RACER @RACERHQ]

IMSA's digital footprint expanded enormously during 2024. Doug O'Donnell, the series' senior director of brand and digital strategy, explains how. https://t.co/CjR3q32UFg

[Douglas O'Donnell @odonnell]

Inside IMSA's big season of digital growth https://t.co/C7dlQfwMUk via @racermag

[Douglas O'Donnell @odonnell]

Really proud of the work from the communications and digital media teams here at @IMSA . Listening to fans, producing content w/ authenticity. You don't have to understand it to love it. 😎 #motorsports
https://t.co/gd2jO41CCu

[Douglas O'Donnell @odonnell]

Talk about efficiency.

[SpaceX @SpaceX]

Falcon 9 lifts off from pad 40 in Florida, completing our 17th launch in 31 days!

[IMSA @IMSA]

Like all GT3 cars, the Mustang GT3 shares a lot with its streetcar sibling, the Mustang Dark Horse. Powering both cars is a pavement pounding Coyote DOHC V8, and both cars can be fitted with Recaro seats for superior comfort, safety, and driver position.

You might think that the Mustang GT3 was born from the Mustang GTD. But fun fact – the Mustang Dark Horse is the genesis for the remarkable Mustang GT3. Now you know!’

@FordMustang | @FordPerformance | @Multimatic