OlsenMetrixMarketing

‘One stop shop’ for marketing communications, offering every client a tailored solution for its individual marketing needs

[OlsenMetrixMarketing @OlsenMetrix]

Digital marketing is more important than ever, allowing you to engage with customers wherever it suits them. It's crucial to have a high-performing strategy that utilises appropriate platforms. We explore how to do it: https://t.co/a3HWEnRWi6 #DigitalMarketing #Marketing

[OlsenMetrixMarketing @OlsenMetrix]

Video marketing is successful in engaging and influencing customers. It can also be used across your website, content and social media, making it a useful tool in any brand's remit. If you aren't already using video, it might be time to consider doing so! #VideoMarketing

[OlsenMetrixMarketing @OlsenMetrix]

The customer journey comprises three stages. You need to provide the right content at each to effectively target customers and draw them to your brand. We've outlined the stages and the customer's position at each below. Read more at https://t.co/joEDlRoaWd #CustomerJourney

[OlsenMetrixMarketing @OlsenMetrix]

Evergreen is a type of content that is timeless. It offers long-term value to your customers, allowing you to answer their ongoing questions. It also brings lasting SEO performance which boosts your traffic metrics. #Marketing #ContentMarketing

[OlsenMetrixMarketing @OlsenMetrix]

Inbound marketing is a methodology that focuses on drawing customers to you rather than you chasing them. It has proven results, including favourable return on investment and higher conversion rates. Find out how it works: https://t.co/g7wW07Zzk5 #InboundMarketing #Marketing

[OlsenMetrixMarketing @OlsenMetrix]

Halloween is nearly here! Celebrate with these spooky marketing campaigns that might inspire your own content this weekend. https://t.co/xUyUpuXBK8 #MarketingCampaigns #Halloween #SeasonalMarketing

[OlsenMetrixMarketing @OlsenMetrix]

That's our top 7 free marketing tools! Feel free to add yours to the thread in the replies below. 😀

[OlsenMetrixMarketing @OlsenMetrix]

Every business needs marketing but that doesn't necessarily mean you need to spend a fortune doing it. Here's a thread of our favourite free tools to get you started ⬇️ #marketingtips #marketing

[OlsenMetrixMarketing @OlsenMetrix]

7. GOOGLE ANALYTICS. It is crucial you monitor your efforts to see what's working and what needs to improve. GA is key in reflecting the traffic and user behaviour on your website - so you make informed decisions and see the impact marketing has. https://t.co/tnjIdEPzes

[OlsenMetrixMarketing @OlsenMetrix]

Nurturing leads means providing information at the right time. It's essential to map your content to the buyer journey so that it meets their needs at each stage. We explore how to map content effectively: https://t.co/pdirKImRDD #ContentMarketing #ContentMapping #BuyerJourney

[OlsenMetrixMarketing @OlsenMetrix]

Data shows that you save an average of 62% per lead when using inbound marketing tactics versus outbound. If you want to know what an inbound strategy looks like for you, get in touch: https://t.co/plYCZowovk #InboundMarketing #LeadNurturing

[OlsenMetrixMarketing @OlsenMetrix]

Mastering #SocialMedia is a challenge every brand must overcome. However, there are tools that make it easier to manage. We've listed our top resources:
@Canva (for making graphics)
@Buffer (for scheduling posts)
@Unsplash (free stock imagery)
@Hashtagify (for finding hashtags)

[OlsenMetrixMarketing @OlsenMetrix]

Too often, businesses keep their #sales and #marketing team separate (or don't have them at all). However, your marketing department should support your sales and vice versa. This guide explores how they work in connection to boost your revenue potential. https://t.co/C3duKmJCkd

[OlsenMetrixMarketing @OlsenMetrix]

SEO is integral to driving traffic to your business. However if you do it poorly or through questionable means, it can have lasting damage to your business and profitability. Our blog explores the impact in detail and how to avoid it: https://t.co/sQNOn8cghC #SEO #SearchMarketing