Omestacpo

CPO @ Omesta | Solving real-time data latency for high-growth commerce

[Omestacpo @OmestaCPO]

OpenAI just put Businesses in ChatGPT in beta: claim your listing, fix your info, see how people engage with you.

Before you celebrate, ask the boring question: when someone finds you there and calls, will you know that's where they came from?

Claimed yours yet?

[Omestacpo @OmestaCPO]

@SMBAwningMan Ha. Hard to say what AI prefers, but I'd make sure the profile says plainly who you build for (architects and GCs vs homeowners) and where you install. That's the part it'll repeat when someone asks. Did it already have your info right when you claimed it?

[Omestacpo @OmestaCPO]

Your ad has run for 3 months and still brings calls. Should you change it?

Owners get bored of their own ad long before customers do. You've seen it dozens of times. Most of your town hasn't.

Change it when calls slow down, not when you're tired of it.

When do you swap yours?

[Omestacpo @OmestaCPO]

@TylerKelly12 @bot Before picking a tool, I'd decide what a win looks like: calls, form leads, or booked jobs. Plenty of setups make the static fast but still judge it on clicks. What kind of business is it, and who are you trying to reach?

[Omestacpo @OmestaCPO]

@guffstr @GoogleMyBiz Zero-star reviews dated before you even opened is maddening. If you go back to Google, I'd lead with that timeline: your opening date plus proof like a lease or first invoice, next to the review dates. It's the clearest evidence you have. What kind of business did you open?

[Omestacpo @OmestaCPO]

@richcardona_ @GoogleMyBiz Second time is rough when paying clients are trying to vouch for you. Worth checking whether the missing ones were all sent the same link around the same time, since a sudden burst can get held back. Are your older reviews still showing, or did new ones stop altogether?

[Omestacpo @OmestaCPO]

@legacylifegrp @GoogleMyBiz Hope that escalation moves fast. Reviews are a big part of how people pick a Medicare agent. While you wait, a list of clients who say they left one, with dates, gives support concrete examples to check. Is it all reviews missing or just the recent ones?

[Omestacpo @OmestaCPO]

@CutLooseBk @GoogleMyBiz Three weeks stuck at 187 after a reinstatement is frustrating, especially when clients can see their own reviews. While the case moves, I'd keep a list of each client who says they left one, with the date, so support can see the gap. Is it every new review or only some?

[Omestacpo @OmestaCPO]

When do you ask for a review?

Most owners plan to ask later. Later usually turns into never.

Try asking before you leave the job, while the customer is still happy with the work in front of them. Text the review link right then.

Owners, when do you ask?

[Omestacpo @OmestaCPO]

When do you ask for a review?

Most owners plan to ask later. Later usually turns into never.

Try asking before you leave the job, while the customer is still happy with the work in front of them. Text the review link right then.

Owners, when do you ask?

[Omestacpo @OmestaCPO]

Booked solid for the next three weeks. Do you pause your ads?

Pausing saves money now, but the leads stop right when you'll need them next month.

One middle path: cut the budget instead of switching off, and tell people your next open date.

Owners, what do you do?

[Omestacpo @OmestaCPO]

@joseCleansSTRs 42% close on LSA in a month is strong. Before going all in on calls, I'd split it by job size too. Texts sometimes bring smaller jobs for the same lead cost, sometimes the reverse. Is the gap in how many close, or in how much each job is worth?

[Omestacpo @OmestaCPO]

Not every lead you pay for is a lead.

Wrong service, outside your area, just price shopping. Each one can cost the same as a real job.

For one week, tag every lead: could we actually do this job? The "no" pile is the first thing to fix.

What's in yours?

[Omestacpo @OmestaCPO]

@LukaTheFounder A 2021 MacBook ad blocking a brand new business is brutal. Worth checking Account Quality on your personal profile in case a review option shows there, and screenshot every step. Is the ban on your profile itself or just that old ad account?

[Omestacpo @OmestaCPO]

@Clean4Biz @thumbtack Paying for "organization" leads as a cleaning company stings, especially at 2 out of 4. I'd log every off-category lead with its charge so you have the numbers when you push Thumbtack for credits or tweak your job preferences. Is it mostly that one category, or others too?

[Omestacpo @OmestaCPO]

Pay-per-lead apps look cheap until you count the jobs.

Try this for 30 days: write down every lead charge and whether it turned into a paid job. Total spent divided by paid jobs is what a job really costs you.

Owners on Thumbtack or Angi, what's your number?

[Omestacpo @OmestaCPO]

@KhoeEmily @mlz @danhockenmaier Getting charged every time the same person messages you 3x a day is rough. One thing that helps: keep a simple list of each charge, who it was, and whether it became a paid job. Then you know your real cost per job and can push back with numbers. What kind of work do you do?

[Omestacpo @OmestaCPO]

Your ad dashboard says dozens of conversions. Your calendar says a handful of booked jobs.

Before you blame the ad, check what's being counted. Often a "conversion" is a page view or a button tap, not a real lead.

Which number are you making decisions from?

[Omestacpo @OmestaCPO]

@ifourth Smart call leaving budgets alone today. A big jump can make Meta spend unevenly for a few days while it adjusts, so smaller steps every few days tend to be calmer. Are you scaling the same ad sets or duplicating the winners?

[Omestacpo @OmestaCPO]

@ChadMPeterman Agree. The other trap is a source that's cheap per lead but brings small tickets. Lining up cost per lead, close rate and average job size by source usually changes which channel you'd cut. Which source surprised you most once you tracked it to close?