Joshua Lee

Scaling legacy U.S. brands on Amazon & Walmart the right way.
Faith, fatherhood, and comeback grit.
CEO @ First Light Studios

[Joshua Lee @onejoshualee]

Ready for the busiest season of the year?
My Q4 Readiness Workshop is now live.
In this session, I break down what sellers need to focus on to win Q4 across Shopify, Amazon, and Walmart.

Full workshop here 👉 https://t.co/iaRyRNSCUM

[Joshua Lee @onejoshualee]

Are your Amazon coupons failing to convert? 🚨
You’re probably making the same mistakes most sellers do.

From irresistible offers to smart pricing tactics, you’ll learn exactly how to boost revenue without slashing profit.

💰 Don’t let wasted discounts hurt your business!

[Joshua Lee @onejoshualee]

Stop drowning in dashboards. Growth comes down to just 4 numbers.

You don't need 20 dashboards.
➡️ You need 4 KEY METRICS:
1️⃣ Conversion Rate
2️⃣ TACoS by product
3️⃣ Refund Rate
4️⃣ Organic rank movement

📅 Check them every Monday.
Make 1 change per week.

THAT'S how you grow. 🚀

[Joshua Lee @onejoshualee]

To every founder, leader, creator, and risk-taker:
You're not lazy. You're not lost.
You're laboring in faith.

💼💥 Happy Labor Day to those who work different.

#laborday

[Joshua Lee @onejoshualee]

Labor Day used to mean clocking out.
Now it means carrying the weight.

I used to be the one waiting for the check to clear.
Now I'm the one responsible for making payroll.
For setting the vision. For making the tough calls.

[Joshua Lee @onejoshualee]

It's about showing up - tired but committed.
Not just to succeed, but to serve.
To lead with integrity.
To do business differently.

This Labor Day, I'm not just honoring the work.

I'm honoring the workers.
The ones who stopped punching clocks and started building legacies.

[Joshua Lee @onejoshualee]

When I launched my first product, I thought my title was solid. But sales flatlined.

After reworking the title with a sharper focus on keywords, benefits, and clarity, sales jumped by 28%.
Results speak for themselves: rewrite, test, and refine.

#ecommercetips #amazonads

[Joshua Lee @onejoshualee]

When it comes to Amazon Ads, the strategy is simple but powerful:

The process is clear: launch → grow → scale.
This framework allows you to maximize efficiency, build a stronger brand, and scale profitably over time.

#amazonAds #ecommercemarketing #amazonFBA

[Joshua Lee @onejoshualee]

Everyone's fighting to rank on page one.
But page one doesn't matter if your product can't convert.
Fix your listing.
Understand your customer.
Build a better offer.
Then… go get traffic.

🔎 Ranking is not the goal.
Profitable conversions are.

#ecommercetips #amazonads

[Joshua Lee @onejoshualee]

I’m stewarding what God entrusted to me.

Faithfulness doesn’t always look exciting.

Sometimes it just looks like showing up.

[Joshua Lee @onejoshualee]

Sometimes I sit at my desk and think, “Does this even matter?”

That’s when I remember:
I’m not just building a business.

[Joshua Lee @onejoshualee]

Invisible on Amazon? blame your images.
Shoppers decide in seconds.
If your product doesn't pop = it won't sell.
High-quality, eye-catching visuals = more clicks, more trust, more sales.

👉 DM “IMAGES” and I'll send you our Amazon Image Playbook.

#amazonFBA #ecommercetips

[Joshua Lee @onejoshualee]

People don't want to be sold to - they want to believe in something.
Consumers are tired of endless ads and empty promises.
They buy into stories, missions, and values - not just products.
If your brand doesn't stand for something bigger, you'll always compete on price.

[Joshua Lee @onejoshualee]

My worst product launch wasn't a failure - it was tuition.
The ads tanked. Inventory sat. Stress piled up. 💸
But it was the best business course I ever paid for.

The flops teach faster than the wins.
What’s the most expensive lesson you've learned in business?

#ecommercetips

[Joshua Lee @onejoshualee]

“Amazon's too saturated.”
I smile every time I hear it.

Saturated = validated.
People are already spending money.
The winners aren't the ones who complain—they're the ones who find a wedge: solve a real need, tell a better story, position differently.
Let others quit. You build.

[Joshua Lee @onejoshualee]

Seasons of hustle.
Seasons of rest.
Jesus withdrew often to pray.

Why should I try to outwork the Son of God?

[Joshua Lee @onejoshualee]

Work-life balance feels like a trap.
I believe in rhythm.

[Joshua Lee @onejoshualee]

Stop paying for ads that don't pay you back.
The brands that win on Amazon don’t just throw money at clicks.

✅ Organize campaigns by keyword theme
✅ Monitor TACoS by product line
✅ Put 80% of your budget where buyers are ready to purchase

📩 DM me “ADS” and I'll help you.