Ryan | Strategist for brands (1B+ Views, $50m🦄)

✨ Creating high-converting UGC & Content strategist for brands
💛 40k+ on TikTok

Check out my links 👇

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@JaimieleeUgc Nice, structured! I need some structure haha

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

For all my full time UGC creators, how long to do work all day? From editing, admin, marketing etc genuinely curious 🤠

#ugc #ugccommunity

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UGCStevenM Hell yea!

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@ugcbymollyg Saaaame!

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UGCWolfpack LOCKEDD IN!!

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@cassitttyy Agree, more reps in, Sunday is more relaxed for me. Just gave you a follow! :)

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UgcEmilyMiller Love that!

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@cassitttyy Nice, does working weekends move the needle or is it catch up time for you? I work weekends too

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UgcEmilyMiller Weekends off or just lighter work?

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@ThriveMurphyUGC Nice - what kind of agency are you building?

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

I have an app idea, might build in stealth mode and just run it up using our system that gets 10m+ view plus per month

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

Why is marketing for saas products so boring? Thinking of coming out with a series just giving these brands ideas

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@nichochar This feels like a Pixar type of 'sporty' car lol is this from the Incredibles?

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

It's easy to make a 6-second video with text on screen go viral, but can you do it with a 70-second video? We created a system to make these LONG videos go viral over 100+ times for a client. And they actually get people begging for your solution

#ugc #ugcmarketing #contentmarketing #viral

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

watched ~10,000 UGC videos in the last 5 years.
The ones that scale past 1M views all share something weird...

The creator looks slightly uncomfortable on camera.
Why? Polish kills trust. The slight awkwardness IS the conversion mechanism. Seems like no one can call out that 'be authentic' just means don't glaze, be nonchalant.

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

HOT TAKE "give creators creative freedom" is why most brands have 100 videos and nothing to show for it.

Freedom ≠ strategy.

20 creators × 5 tested angles will outperform 100 creators doing whatever feels right. Every time.

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UGCpro_ We have to catch up some time! Like actually!! 🔥😂

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

Hiring UGC creators is the wild west rn....

Most brands treat it like one category. It's three different hires:

Tester Creators: validate ideas, build your hook library, buy iterations.

Signal Creators: graduated from testing, proved ROI. Tighter production, bigger budgets.

Operators: lead your social presence. Command attention, push the brand forward.

Each converts a different stage of the funnel. Each comes from a different pool.

Most brands cast one person and ask them to do all three.

If your UGC isn't converting, it's not the creator. It's the casting.

#ugc #creatormarketing

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

If seeing the biggest AI companies in the world hire HUMAN creators doesn’t tell you everything you need to know about the creator economy, then I don’t know what will

#ugc #creatormarketing

[Ryan | Strategist for brands (1B+ Views, $50m🦄) @oneoffryan]

@UGCpro_ Kelly!!! Hope you’ve been well !